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报告 #12: 高付费-Chloe

AI付费用户态度、决策与价值认知研究

受访者:Chloe
年龄:48
职业:Postdoctoral Fellow/Research Associate
收入:$150,000 - $199,999
AI工具:ChatGPT, Claude, Gemini, Midjourney, Copilot, Notion AI, Grammarly
来源:trooly.ai

📊 分析摘要

48岁女性,亚裔,Postdoctoral Fellow/Research Associate,$150,000 - $199,999。 使用:ChatGPT, Claude, Gemini, Midjourney。 付费:$7-$100/月。 特征:考虑取消,免费版够用。 "That's helpful to understand the breakdown. So research and writing is really the core of what you d..."

💡 商业洞见(AI软件销售视角)

Background

Participant: Chloe

受访者: Chloe

Gender: Woman

性别: 女性

Age: 48

年龄: 48岁

Location: Chicago, Illinois, United States

所在地: 美国伊利诺伊州芝加哥

Household Income: $150,000 - $199,999

家庭收入: $150,000 - $199,999

Level of Education: Postgraduate degree

教育程度: 研究生学位

Ethnicity: Asian

种族: 亚裔

Occupation: Postdoctoral Fellow/Research Associate

职业: 博士后研究员/研究助理

Industry: E-Commerce

行业: 电子商务

Children: Preschooler (4-5 years), School aged (6-12 years)

子女情况: 学龄前儿童(4-5岁),学龄儿童(6-12岁)

📜 查看完整访谈记录(227 段对话)

00:01-00:22 - Researcher: Hey there! Thanks so much for joining me today. I'm Trooly, and I'll be chatting with you for about 60 minutes to learn more about your experiences. Before we get started, could you please give me a brief self-introduction? I'd love to get to know you a bit better. For example, you could tell me your age, occupation, and hobbies — or anything else you think would help me understand you better. - 嘿,你好!非常感谢你今天能参加访谈。我是 Trooly,接下来的 60 分钟左右我将和你聊聊,以更多地了解你的经历。 在开始之前,能否请你做一个简短的自我介绍?我想更好地了解你。例如,你可以告诉我你的年龄、职业和爱好,或者任何你认为能帮我更好了解你的信息。

00:25-00:33 - Chloe: This is Chloe. I live in Chicago, Illinois. Illinois. I'm a teacher. And I am forty five years old. - 我是 Chloe。我住在伊利诺伊州的芝加哥。伊利诺伊州。我是一名教师。我今年四十五岁。

00:36-00:41 - Researcher: Nice to meet you, Chloe! A teacher in Chicago - that's great. What do you teach, and what grade level do you work with? - 很高兴认识你,Chloe!在芝加哥当老师,这太棒了。 你教什么科目,负责哪个年级的教学?

00:57-00:58 - Chloe: I'm actually a professor so they are age around eighteen to you know, usually twenty five, and then I teach biology. - 我实际上是一名教授,所以他们的年龄大约在十八岁到,你知道,通常是二十五岁,我教生物学。

01:00-01:09 - Researcher: Oh, a biology professor - that's fascinating! Can you walk me through what a typical workday looks like for you? Like, what are your main responsibilities beyond just teaching in the classroom? - 哦,一位生物学教授——这非常吸引人! 你能带我了解一下你典型的工作日是怎样的吗?比如,除了在教室教学之外,你主要的职责还有哪些?

01:20-01:31 - Chloe: Teaching portion is very small. Mainly, I do a lot of collaboration with other people for scientific matters. So I do writing, lots of paper writing. I have lots of presentation. I have lots of meeting with them. Yeah. - 教学部分占比很小。主要是,我在科学事务方面与其他人进行大量的合作。所以我做写作,大量的论文写作。我有许多演讲。我和他们有很多会议。是的。

01:33-01:44 - Researcher: So the research and collaboration side is actually the bulk of your work. When you say you do lots of paper writing and presentations, roughly how much of your week would you say goes to that versus the teaching part? - 所以研究和协作部分实际上占据了你工作的大部分。 当你说你做大量的论文写作和演讲时,你的一周中大约有多少时间分配给这些,而教学部分占多少?

01:48-02:05 - Chloe: Writing and presentation, probably fifty percent of my work Teaching, probably twenty percent of my work. Meeting and collaboration is thirty percent of my work. - 写作和演讲大概占我工作的百分之五十。教学大概占百分之二十。会议和协作占我工作的百分之三十。

02:07-02:17 - Researcher: That's helpful to understand the breakdown. So research and writing is really the core of what you do. What about outside of work - what do you enjoy doing in your free time? Any hobbies or interests? - 这有助于理解你的工作分配。所以研究和写作确实是你工作的核心。 那么工作之余呢——你在空闲时间喜欢做什么?有什么爱好或兴趣吗?

02:18-02:39 - Chloe: Yes. I love to reading books. And also I also writing. Children books. And I do a lot of workout, hiking, going to gym five times a week, snowboarding, golf. - 有的。我喜欢读书。而且我也写作。写童书。我做很多锻炼,徒步,每周去五次健身房,滑雪,还有高尔夫。

02:41-02:50 - Researcher: Oh wow, you write children's books! That's such a different creative outlet from biology papers. Have you published any of your children's books, or is it something you're working on? - 哇,你还写童书!这真是一个与生物学论文截然不同的创意出口。 你出版过任何童书吗,还是目前正在创作中?

02:54-03:04 - Chloe: Yeah. I did publish children book one of them. No. Two of them. I'm sorry. Two of them throughout the last three years. And this year, I wanted to write another one. - 是的。我确实出版了一本童书。不对,是两本。抱歉,是两本。是在过去三年里出版的。今年,我想再写一本。

03:06-03:14 - Researcher: That's amazing that you've published two already! If you don't mind sharing, what are those books about? And are you writing them in English or another language? - 你已经出版了两本,这太了不起了! 如果你不介意分享的话,那些书是关于什么的?你是用英文还是其他语言写的?

03:15-03:37 - Chloe: Oh, I I wrote mainly English and also I wrote in Mandarin because I'm bilingual. It's more for children to learn about cultural differences. And I also use AI graphic generation. I use it - 哦,我主要用英文写,也用普通话写,因为我会双语。这更多是为了让孩子们了解文化差异。我还使用了 AI 图形生成。我使用它。

03:43-03:55 - Researcher: That's really interesting - so you're already using AI for the illustrations in your children's books. Which AI tool do you use for the graphics, and how did you decide to go that route instead of working with a traditional illustrator? - 这很有趣——所以你已经在童书插图中使用了 AI。 你使用哪种 AI 工具生成图形?你是如何决定走这条路而不是与传统插画师合作的?

03:57-04:17 - Chloe: I use it's it's first of all, it's easy to access. AI, so that's why I use it. And then I use Canva, ChatGPT, Midjourney, There are several more little here and there, but I don't remember exactly. Yeah. - 我使用它是……首先是因为它很容易获取。AI 嘛,所以我用它。然后我使用 Canva、ChatGPT、Midjourney。还有其他几款零散的小工具,但我记不清具体名字了。

04:19-04:33 - Researcher: So you're using multiple AI tools - Canva, mid journey, and others - because they're accessible. When you say "easy to access," do you mean it's more affordable than hiring an illustrator, or is it more about the speed and control you have over the creative process? - 所以你使用了多种 AI 工具——Canva、Midjourney 等等——因为它们很方便。 当你说“容易获取”时,你是说比雇佣插画师更便宜,还是更多指创作过程中的速度和掌控力?

04:43-04:54 - Chloe: Of course, it's affordable. I can actually manipulate it what kind of illustration I wanna have it. And speed, of course, it can be quickly as quick as within ten seconds, it can give to me. Or as long as one minute. So, yes, all of them. - 当然,它很便宜。我可以实际操控我想要什么样的插画。还有速度,当然,它可以很快,快到 10 秒内就能给我,或者长到 1 分钟。所以,是的,所有这些因素都有。

04:56-05:07 - Researcher: Makes sense - cost, control, and speed all matter. If you don't mind me asking, what's your main source of income? Is it primarily your professor salary, or do the children's books bring in meaningful revenue too? - 明白了——成本、控制力和速度都很重要。 如果你不介意我问的话,你的主要收入来源是什么?主要是教授工资,还是童书也能带来可观的收入?

05:19-05:21 - Chloe: It's mainly professor salary and I would love to make increasing salary from children's book from now on. - 主要是教授工资,但从现在起,我很想增加童书方面的收入。

05:24-05:35 - Researcher: So the children's books haven't generated significant income yet, but that's a goal for you. Can you give me a rough sense of your monthly income from your professor salary? Like, what range are we talking about? - 所以童书目前还没有产生可观的收入,但这是你的一个目标。 你能让我大概了解一下你作为教授的月收入吗?比如,我们谈论的是什么范围?

05:36-05:40 - Chloe: I make around a hundred and ten k a year. - 我一年的收入大约是十一万。

05:42-05:51 - Researcher: Got it, so around $110k annually from your professor work. Do you run any social media accounts - either for yourself personally, for your children's books, or for your academic work? - 好的,也就是说教授职位的年薪大约是 11 万美元。 你经营社交媒体账号吗?无论是你个人的,还是为了你的童书或学术工作的?

05:55-06:11 - Chloe: Yes. I do have personally Instagram, Facebook, Twitter, Pinterest. And also my children book, I have a Pinterest account. And Amazon account. - 是的。我有个人 Instagram、Facebook、Twitter、Pinterest。关于我的童书,我有一个 Pinterest 账号,还有一个亚马逊账号。

06:13-06:24 - Researcher: So you have personal accounts on several platforms, plus Pinterest and Amazon specifically for your children's books. How many followers do you have on the children's book Pinterest account, and how actively are you posting there? - 那么你在多个平台上有个人账号,此外还有专门为童书设立的 Pinterest 和亚马逊账号。 你的童书 Pinterest 账号有多少粉丝,你在那里发布内容的频率如何?

06:30-06:48 - Chloe: Probably, I have around the I'm not really specific. I'm not really sure, but around a thousand people, And I post I used to post a lot when I published right after. But lately, I have not published that many, maybe, like, once a month. But before, I did it once a day - 大约有……我不太确定具体数字。我不确定,大约一千人左右。我以前在刚出版后发得很多。但最近,我发得没那么多了,大概一个月一次吧。但在那之前,我每天发一次。

06:51-07:07 - Researcher: So you were posting daily right after publishing your books, but now it's down to about once a month with around a thousand followers. Are you making any money from those social media accounts - like through book sales that come from Pinterest or affiliate links - or is it just for visibility right now? - 所以你在出版后每天发帖,但现在降到了大约每月一次,拥有大约一千名粉丝。 你从这些社交媒体账号中赚钱吗?比如通过 Pinterest 引流的图书销售,或者是联盟链接,还是说目前只是为了增加知名度?

07:11-07:19 - Chloe: Yeah. The Pinterest is actually connected with Amazon link that they can buy my books, so it's affiliated. So I make money from it. - 是的。Pinterest 实际上连接了亚马逊链接,他们可以直接买我的书,所以是联盟性质的。我确实从中赚钱。

07:22-07:34 - Researcher: Okay, so there is some revenue coming through that affiliate setup. If you don't mind sharing, what's the monthly income range you're seeing from the book sales through those channels? Are we talking like $50 a month, a few hundred, or more? - 好的,通过那种联盟设置确实有一些收入。 如果你不介意分享的话,你通过这些渠道看到的图书销售月收入范围是多少?我们谈论的是每月 50 美元,几百美元,还是更多?

07:36-07:42 - Chloe: Probably for now, few hundred dollars. It depends on month. - 目前大概每月几百美元。取决于具体的月份。

07:45-08:01 - Researcher: That's helpful context - a few hundred dollars a month from the books, which varies. Now let's shift gears and talk more about AI. You mentioned using Canva, Midjourney, and some other tools for your book illustrations. What are the AI apps or web tools you use most often in your daily life - both for work and personal stuff? - 这很有参考价值——每月几百美元的图书收入,虽然会有波动。 现在我们换个话题,多聊聊 AI。你提到在图书插图中使用 Canva、Midjourney 和其他一些工具。在你的日常生活中,无论是为了工作还是个人事务,你最常使用的 AI 应用程序或网页工具是什么?

08:03-08:08 - Chloe: I use the most ChatGPT and Canva. - 我用得最多的是 ChatGPT 和 Canva。

08:10-08:18 - Researcher: ChatGPT and Canva are your main ones. What do you typically use ChatGPT for - is it more for your academic work, the children's books, or something else entirely? - ChatGPT 和 Canva 是你的主要工具。 你通常把 ChatGPT 用在什么地方——是更多用于学术工作、童书写作,还是完全其他的事情?

08:21-08:47 - Chloe: All of them actually ChatGPT for working, making presentation, structure, asking some working related question. So personally, even find the restaurant, some activity things to do. Or, like, overall summary of a book, what I wanna make it, all of them. - 实际上所有的都在用。ChatGPT 用于工作,制作演示文稿,搭建结构,询问一些与工作相关的问题。在个人生活中,甚至用它找餐厅,找一些可以参加的活动。或者,比如某本书的总体摘要,我想写的内容,所有这些都会用到。

08:50-09:01 - Researcher: So you're using ChatGPT across the board - work presentations, research questions, personal stuff like finding restaurants, and even outlining your children's books. Are you paying for ChatGPT, or using the free version? - 所以你正在全面使用 ChatGPT——工作演示、研究问题、个人事务(如找餐厅),甚至是构思你的童书大纲。 你是在为 ChatGPT 付费,还是在使用免费版本?

09:02-09:05 - Chloe: I'm paying for. - 我在付费使用。

09:09-09:13 - Researcher: Got it. How much are you paying per month for ChatGPT, and what plan are you on? - 明白了。你每个月为 ChatGPT 支付多少钱,使用的是什么计划?

09:21-09:25 - Chloe: I believe, like, around the twenty or twenty two dollars. The the individual thing, the most expensive one. I don0t know what exactly called, though. - 我认为大概是二十或二十二美元左右。就是个人的那种,最贵的一种。我不确切知道它叫什么。

09:28-09:36 - Researcher: So around $20-22 a month for the premium individual plan - that's probably ChatGPT Plus or Pro. What about Canva - are you paying for that too, or using the free version? - 那么每个月大概 20-22 美元的高级个人计划——那可能是 ChatGPT Plus 或 Pro。 那 Canva 呢——你也在为它付费,还是使用免费版?

09:38-09:53 - Chloe: I used to pay for Canva when I'm making children's book, but now I'm not making actively. So now I'm using free version But probably once I'm ready to make it, I will use paid version. - 我以前在创作童书时会给 Canva 付费,但现在我不再活跃地创作了。所以现在我用的是免费版。但一旦我准备好要创作了,我就会使用付费版。

09:55-10:03 - Researcher: Makes sense - you turn on the paid Canva when you're actively working on a book project. When you were paying for Canva, how much was that costing you per month? - 明白了——你在积极进行图书项目时会开启 Canva 的付费功能。 当你为 Canva 付费时,每个月要花多少钱?

10:04-10:06 - Chloe: I actually don't remember at all. - 我真的一点都不记得了。

10:08-10:14 - Researcher: No worries. What about Midjourney - are you currently paying for that, or did you only use it when working on the books? - 没关系。那 Midjourney 呢——你目前在为它付费吗,还是只有在写书时才用?

10:16-10:19 - Chloe: I will need using it when I'm working on the book. - 我只有在写书时才需要用它。

10:21-10:29 - Researcher: So Midjourney is also something you pay for only when actively creating a book. Do you remember how much Midjourney costs when you do subscribe to it? - 所以 Midjourney 也是一种你只在积极创作书籍时才付费的工具。 你记得当你订阅 Midjourney 时,它的费用是多少吗?

10:30-10:32 - Chloe: I do not remember. - 我不记得了。

10:35-10:41 - Researcher: That's okay. Besides ChatGPT, Canva, and Midjourney, are there any other AI tools or apps you're currently paying for right now? - 没关系。除了 ChatGPT、Canva 和 Midjourney,目前还有其他你正在付费的 AI 工具或应用吗?

10:43-11:06 - Chloe: Yes. I use it's a call Quillbot. Q u I l l b o t, I think. It's for paraphrasing. Making sentence better. So it's mainly my writing, paper writing. I'm using that. It's yearly around, like, eighty dollars cost. - 有的。我用一个叫 Quillbot 的。我想是 Q-u-i-l-l-b-o-t。它是用来改写的。让句子变得更好。所以主要是在我写作、写论文时使用。我一直在用那个。每年的费用大约是八十美元左右。

11:08-11:17 - Researcher: Okay, so Quillbot for paraphrasing and improving your academic writing - about $80 per year. Are there any other AI tools you're paying for right now that we haven't covered yet? - 好的,用 Quillbot 来改写和改进你的学术写作——大约每年 80 美元。 还有其他我们没提到的付费 AI 工具吗?

11:20-11:23 - Chloe: Not that I'm think of for now. - 目前我想不出来了。

11:26-11:42 - Researcher: Alright, so currently you're paying for ChatGPT (around $20-22month) and Quillbot (about $80year), and you turn on Canva and Midjourney when you're actively working on book projects. Thinking about chat assistants specifically - besides ChatGPT, have you tried or paid for any others like Claude, Gemini, or Copilot? - 好的,所以目前你支付 ChatGPT(每月约 20-22 美元)和 Quillbot(每年约 80 美元),并且在积极进行图书项目时会开启 Canva 和 Midjourney。 特别考虑到聊天助手——除了 ChatGPT,你是否尝试过或付费购买过其他的,比如 Claude、Gemini 或 Copilot?

11:44-11:54 - Chloe: Oh, I my company actually paid for Copilot. So I have access to use the paid version through the company. - 哦,我的公司实际上为 Copilot 付了费。所以我可以通过公司访问付费版本。

11:56-12:04 - Researcher: Interesting - so your university provides access to Copilot for you. How often do you use Copilot compared to ChatGPT, and what do you tend to use each one for? - 有趣——所以你的大学为你提供了 Copilot 的使用权限。 与 ChatGPT 相比,你使用 Copilot 的频率如何?你倾向于分别用它们做什么?

12:06-12:17 - Chloe: I use it throughout the day all day long. Copilot if there is a button available, I'll use it, but not so much. - 我整天都在使用。Copilot 如果有现成的按钮可用,我会用一下,但用得不多。

12:20-12:34 - Researcher: So ChatGPT is your go-to all day long, and Copilot is more like "if it's there, I'll use it" but not something you actively seek out. What about content generation tools - like AI for images, video, or music - besides Midjourney and Canva, have you tried or paid for any others? - 所以 ChatGPT 是你一整天的首选,而 Copilot 更多是“如果它在那儿,我就用一下”,但不是你会主动寻找的工具。 那么内容生成工具呢——比如用于图像、视频或音乐的 AI——除了 Midjourney 和 Canva,你尝试过或付费购买过其他的吗?

12:37-12:47 - Chloe: I have tried free versions here and there because I was just trying it out. But I don't think I use anything for paid version. - 我尝试过各种免费版本,因为我只是想测试一下。但我认为我没有任何付费使用的版本。

12:50-13:05 - Researcher: So you've experimented with free versions of other content generation tools, but haven't committed to paying for any beyond what you already mentioned. What about productivity or work tools with AI features - like Notion AI, Grammarly Premium, or AI note-taking apps? Are you paying for any of those? - 所以你尝试过其他内容生成工具的免费版,但除了刚才提到的,还没有决定为其他工具付费。 那么带有 AI 功能的生产力或工作工具呢——比如 Notion AI、Grammarly Premium 或 AI 笔记应用?你在为这些付费吗?

13:13-13:29 - Chloe: Oh, yes. Yes. I use note taking version. It's called Notability. So I'm using that. And, also, there is another one for making plans, Zenia, I also use paid version, both of them. I don't remember the cost of both of them, but I pay yearly for both of them. - 哦,是的。是的。我用一个笔记版本。它叫 Notability。我在用那个。而且,还有另一个用来做计划的,叫 Zenia,我也用付费版,这两个都是。我不记得这两个的费用了,但我每年都为它们付年费。

13:31-13:40 - Researcher: Okay, so you're also paying yearly for Notability (note-taking) and Zenia (planning). Do you remember roughly how much each of those costs per year, even a ballpark? - 好的,所以你还在为 Notability(笔记)和 Zenia(计划)支付年费。 你记得它们每年的费用大概是多少吗,哪怕是一个大概的数字?

13:43-13:50 - Chloe: Probably, Notability will be around fifty. Zenia, probably around the similar price. - 大约,Notability 可能是五十左右。Zenia 可能价格也差不多。

13:52-14:02 - Researcher: So about $50 each per year for Notability and Zenia. Just to make sure I have the full picture - are there any other AI-powered apps or tools you're currently paying for that we haven't talked about yet? - 也就是说 Notability 和 Zenia 每年各花费大约 50 美元。 为了确保我了解全貌——目前还有其他你在付费但我们还没聊到的 AI 驱动的应用或工具吗?

14:03-14:05 - Chloe: Don't think so. - 应该没有了。

14:08-14:27 - Researcher: Perfect. So let me make sure I have your complete list: - ChatGPT: ~$20-22month - Quillbot: ~$80year - Notability: ~$50year - Zenia: ~$50year - Canva & Midjourney: only when actively working on books - Copilot: provided by your university Recently, has there been any AI app or tool purchase that made you feel really satisfied - like you thought "this was totally worth it"? - 太棒了。让我确认一下你的完整列表: - ChatGPT: 每月约 $20-22 - Quillbot: 每年约 $80 - Notability: 每年约 $50 - Zenia: 每年约 $50 - Canva & Midjourney: 仅在积极创作书籍时 - Copilot: 由大学提供 最近,有没有哪次 AI 应用或工具的购买让你觉得非常满意——就像你觉得“这绝对超值”?

14:35-14:44 - Chloe: I think all of them that I'm using and paying for, ChatGPT, Quillbot, Notability, and Zenia. They are all worth it. - 我认为我正在使用和付费的所有工具,ChatGPT、Quillbot、Notability 和 Zenia,它们都很值得。

14:46-14:56 - Researcher: That's great that they're all delivering value for you. Can you pick one and tell me specifically what makes it feel so worth it? Like what would be different or harder in your life if you didn't have it? - 很高兴听到它们都为你提供了价值。 你能选出一个并具体告诉我为什么觉得它这么值得吗?比如如果你没有它,你的生活会有什么不同或变得更困难?

14:57-15:23 - Chloe: Probably, I will say Quillbot. Because I have a lot of communication through email with the collaborators, and I don't wanna make a mistake in grammar and anything. So for example, when I send the email, I copy paste it in the Quillbot and then make sure my grammar is correct and everything. So I would just say Quillbot is I really like it. - 我会说是 Quillbot。因为我需要通过电子邮件与合作伙伴进行大量沟通,我不想在语法或其他方面犯错。所以例如,当我发送邮件时,我会把它复制粘贴到 Quillbot 中,确保我的语法完全正确。所以我只想说 Quillbot 是我真的很喜欢的。

15:25-15:40 - Researcher: So Quillbot gives you confidence in your professional communication - you're checking every email to collaborators to make sure the grammar is perfect before sending. Is that mostly because you're writing in English as a second language, or is it more about the professional tone and polish? - 所以 Quillbot 给了你专业沟通的信心——你会检查发给合作伙伴的每一封邮件,以确保在发送前语法是完美的。 这主要是因为你将英语作为第二语言在写作,还是更多为了追求专业的语气和精炼度?

15:41-15:44 - Chloe: Mainly professional tone and polish. - 主要是专业的语气和精炼度。

15:46-15:58 - Researcher: Got it - it's about sounding polished and professional, not just grammar checking. On the flip side, has there been any AI app or product purchase recently that left you disappointed or unsatisfied - where you felt like it wasn't worth the money? - 明白了——是为了听起来老练且专业,而不仅仅是检查语法。 另一方面,最近有没有哪次 AI 应用或产品的购买让你感到失望或不满——你觉得不值那个钱?

16:03-16:15 - Chloe: Maybe I try to use Claude. Maybe I was so used to using ChatGPT, so I couldn't get hang of it. - 也许我试着用过 Claude。也许是因为我太习惯用 ChatGPT 了,所以我没法上手。

16:18-16:27 - Researcher: You tried Claude but couldn't really get into it because you were already so used to ChatGPT's way of working. Did you actually pay for Claude, or just try the free version? - 你尝试了 Claude 但没能真正进入状态,因为你已经太习惯 ChatGPT 的工作方式了。 你确实为 Claude 付费了吗,还是只是试用了免费版?

16:30-16:32 - Chloe: I use a free version. - 我用的是免费版。

16:37-16:47 - Researcher: Okay, so you only tried the free Claude and it didn't stick. Looking at the bigger picture now - do you know other people around you, like colleagues or friends, who are also paying for AI products or tools? - 好的,所以你只是尝试了免费的 Claude,但它没能留住你。 现在看一个更大的图景——你认识周围其他也在为 AI 产品或工具付费的人吗,比如同事或朋友?

16:54-16:58 - Chloe: Yeah. I think my coworker using lots of ChatGPT. Paid version I believe. - 认识。我想我的同事用很多 ChatGPT。如果我没记错,是付费版。

17:01-17:10 - Researcher: So your coworkers are also using the paid version of ChatGPT. What about outside of work - do you have friends or family who are paying for AI tools, or is it mostly just your work circle? - 所以你的同事们也在使用 ChatGPT 的付费版本。 那工作之外呢——你有朋友或家人在支付 AI 工具的费用吗,还是基本只在你的工作圈子里?

17:13-17:20 - Chloe: My partner using Claude. That's why I tried to use it, paid version. But it didn't work with me. - 我的伴侣在用 Claude。这就是为什么我也尝试去用它,付费版。但它对我没用。

17:23-17:39 - Researcher: Interesting - so your partner is paying for Claude, which is why you tried it, but you ended up sticking with ChatGPT instead. When you see more and more people around you paying for AI tools - your coworkers, your partner - how do you feel about that trend? Does it seem normal to you, or does it feel like something new? - 有趣——所以你的伴侣在支付 Claude 的费用,这也是你尝试它的原因,但你最终还是坚持使用 ChatGPT。 当你看到周围越来越多的人——你的同事、你的伴侣——都在为 AI 工具付费时,你对这种趋势有什么感觉?你觉得这很正常,还是觉得像是什么新鲜事物?

17:41-17:54 - Chloe: Now I feel so normal. I don't know. I cannot even imagine going back to this era where we didn't have AI tool. So it feels so normal. - 现在我觉得非常正常。我不知道。我甚至无法想象回到那个没有 AI 工具的时代。所以感觉非常正常。

17:57-18:11 - Researcher: You can't even imagine going back to life without AI tools now - it's become that essential. When you think about paying for AI tools versus paying for other software or digital services - like Netflix, Spotify, or Microsoft Office - does it feel different to you, or pretty much the same? - 你现在甚至无法想象回到没有 AI 工具的生活——它已经变得如此不可或缺。 当你想到为 AI 工具付费,而不是为其他软件或数字服务(如 Netflix、Spotify 或 Microsoft Office)付费时,你觉得这有什么不同吗,还是基本一样?

18:16-18:18 - Chloe: Pretty much the same. - 感觉基本一样。

18:21-18:33 - Researcher: So paying for AI tools feels just as natural as paying for Netflix or other subscriptions. Is there anything that makes you hesitate or think twice before paying for an AI tool, or do you approach it the same way you would any other software purchase? - 所以为 AI 工具付费感觉就像为 Netflix 或其他订阅服务付费一样自然。 在支付 AI 工具之前,有什么事情会让你犹豫或三思吗?还是说你对待它的方式就像购买任何其他软件一样?

18:51-18:52 - Chloe: I think I approach the same, but I wanna make sure that new software AI tool is not really same as the one I already have. Because I don't have to pay twice. So I'm making sure they have their unique characteristic. - 我觉得我的处理方式是一样的,但我会想确认这个新的 AI 软件工具和我已经拥有的不完全一样。因为我不必付两次钱。所以我得确保它们有独特的特征。

18:55-19:09 - Researcher: That makes sense - you want to avoid overlap and make sure each tool you're paying for does something distinct that the others don't. Can you give me an example? Like when you were considering a new AI tool, how did you check whether it was too similar to something you already had? - 这很有道理——你想避免重叠,并确保你支付的每个工具都能完成一些其他工具做不到的独特事情。 你能给我举个例子吗?比如当你考虑一个新的 AI 工具时,你是如何检查它是否与你已有的工具太相似的?

19:09-19:17 - Chloe: I actually just using it, free version, to test it out. How much is similar, how much different than what I have. - 我其实就是直接使用它,用免费版来测试它。看看它和我现有的有多相似,又有多大区别。

19:20-19:34 - Researcher: So you always test with the free version first to see if it offers something different enough to justify paying for it. When you're testing it out, what usually makes you decide "okay, this is different enough, I'll pay for it" versus "this is too similar to what I already have"? - 所以你总是先用免费版测试,看看它是否提供了足够的差异化来证明付费的合理性。 当你测试它时,通常是什么让你决定“好吧,这确实很不同,我要买它”,而不是“这和我已有的太像了”?

19:34-19:44 - Chloe: I mainly just focus on the result that it gives me. And if the result I satisfy, then it's worth it to try it out. - 我主要只关注它给我的结果。如果结果让我满意,那么它就值得尝试。

19:47-20:01 - Researcher: So it's really about the quality of the output - if the results are satisfying, then it's worth paying for. Overall, do you think paying for AI tools is something that should be carefully considered and thought through, or does it feel pretty straightforward and obvious to you at this point? - 所以这实际上取决于输出的质量——如果结果令人满意,那就值得付费。 总的来说,你认为为 AI 工具付费是应该经过仔细考虑和深思熟虑的事情,还是在现阶段对你来说已经非常简单直接、理所当然了?

20:02-20:05 - Chloe: I think it's straightforward and obvious. - 我认为是简单直接、理所当然的。

20:09-20:18 - Researcher: Alright, let's shift gears a bit. When it comes to AI content generation or optimization - like creating or improving audio, images, or videos - which products do you regularly use? - 好的,让我们稍微换个话题。 在 AI 内容生成或优化方面——比如创建或改进音频、图像或视频——你定期使用哪些产品?

20:21-20:31 - Chloe: Probably Canva. And ChatGPT. And Zenia a little bit for, like, images. - 可能是 Canva。还有 ChatGPT。还有 Zenia 也会用一点,比如处理图像。

20:33-20:38 - Researcher: So Canva, ChatGPT, and Zenia a bit for images. Let's start with Canva - what do you mainly use it for right now? - 所以是 Canva、ChatGPT,还有用 Zenia 处理一点图像。 我们先从 Canva 开始——你现在主要用它做什么?

20:55-20:56 - Chloe: Hello? - 喂?

20:58-21:01 - Researcher: Yes, I'm here! I asked - what do you mainly use Canva for right now? - 是的,我在!我问——你现在主要用 Canva 做什么?

21:06-21:14 - Chloe: I use Canva to produce mainly background. - 我使用 Canva 主要是为了制作背景。

21:19-21:21 - Researcher: Background images for your children's books? - 为你的童书制作背景图像?

21:38-21:38 - Chloe: Hello? - 喂?

21:40-21:44 - Researcher: I'm here - can you hear me okay? You were saying you use Canva to produce backgrounds - 我在——你能听清吗?你刚才说你用 Canva 制作背景……

21:47-21:47 - Chloe: Yes. - 是的。

21:51-21:57 - Researcher: Okay good. So you use Canva mainly for producing backgrounds - is that for your children's books, or for other things too? - 好的。所以你用 Canva 主要是为了制作背景——这是为了你的童书,还是也为了其他东西?

22:04-22:06 - Chloe: Mostly children's books. And sometimes I use Canva for my presentation. - 主要是童书。有时我也会把 Canva 用在我的演示文稿上。

22:09-22:20 - Researcher: Got it - mostly for children's book backgrounds, and sometimes for presentations. Can you give me two recent examples of how you used Canva? Walk me through what you were trying to create and what prompts or references you used. - 明白了——大部分是童书背景,有时是演示文稿。 你能给我两个最近使用 Canva 的例子吗?带我了解一下你想创建什么,以及你使用了什么提示词或参考资料。

22:27-22:49 - Chloe: Let's see. I want like, a view of field. Children wanna laying down on the field, then I make that summer dry field. And I explain everything how I wanna be this season. It's summer. There is a lot of green trees, then all those thing I just input, and then I ask to produce that background of my children book image. - 让我想想。我想要一个田野的景象。孩子们想躺在田野上,然后我制作了那种夏天的干燥田野。我会解释清楚我想要什么样的季节。是夏天。有很多绿树,然后我把所有这些信息都输入进去,要求它生成我童书图像的背景。

22:53-23:03 - Researcher: So you described a summer scene - a field with a child laying down, green trees, all the seasonal details - and Canva generated that background for your book. What was the second recent example? - 所以你描述了一个夏天的场景——一片田野,躺着的孩子,绿树,所有这些季节性的细节——然后 Canva 为你的书生成了那个背景。 第二个最近的例子是什么?

23:06-23:20 - Chloe: The other one is I wanted to make some presentation for specific reason. So I go to the Canva, and then I use already made it platform. - 另一个是我为了某个特定的原因想做一个演示文稿。所以我去 Canva,然后我使用了一个已经做好的平台(模板)。

23:23-23:36 - Researcher: So for the presentation, you used a template that Canva already had rather than generating something from scratch. When you're using Canva for the children's book backgrounds - are you using their AI image generation feature, or are you using other tools within Canva? - 所以对于演示文稿,你是使用了 Canva 现有的模板,而不是从头生成内容。 当你使用 Canva 制作童书背景时——你是使用他们的 AI 图像生成功能,还是使用 Canva 内部的其他工具?

23:37-23:40 - Chloe: Usually, image generation feature. - 通常是图像生成功能。

23:43-23:51 - Researcher: Got it - you're using their AI image generation for the book backgrounds. Do you remember when you first started using Canva, and where you initially heard about it? - 明白了——你使用他们的 AI 图像生成功能来制作书籍背景。 你记得最初是什么时候开始使用 Canva 的吗?又是最初从哪里听说它的?

23:58-24:03 - Chloe: That was so long ago. I think my maybe friends, they started using it, and then they talk about it. So I just tried it out. - 那是很久以前的事了。我想可能是我的朋友们开始用了,然后他们谈论起它。所以我就试了试。

24:06-24:13 - Researcher: So friends were talking about it and you decided to try it out - that was a while ago. Are you currently paying for Canva, or using the free version? - 所以是朋友们在讨论,你决定尝试一下——那是好久以前了。 你目前在为 Canva 付费吗,还是在使用免费版?

24:16-24:18 - Chloe: Right now in this moment free version. - 就在这一刻,是免费版。

24:20-24:30 - Researcher: You're using the free version right now. But earlier you mentioned you pay for Canva when you're actively creating children's books - so you subscribe and unsubscribe depending on when you need it? - 你现在正在使用免费版。 但你之前提到,你在积极创作童书时会为 Canva 付费——所以你是根据需要来订阅和取消订阅的?

24:31-24:32 - Chloe: Yes. - 是的。

24:34-24:38 - Researcher: When you do pay for it, how much does it cost - monthly or annually? - 当你付费时,费用是多少——按月还是按年?

24:40-24:49 - Chloe: I think I pay full monthly. I actually don't remember. It's probably, like, around the ten to fifteen dollars. But I don't remember. - 我想我是付全额月费。我其实不记得了。大概是十到十五美元左右。但我不记得了。

24:52-25:01 - Researcher: Around $10-15 monthly when you're actively using it. When you're paying for Canva versus using the free version, what's the main difference that makes you decide to pay? - 积极使用时每月约 10-15 美元。 当你使用付费版 Canva 相比免费版时,让你决定付费的主要区别是什么?

25:05-25:12 - Chloe: There are lots of template good template I cannot access. So when I use the free version, so that's a huge differences. - 有很多好的模板我无法访问。当我使用免费版时,那是一个巨大的区别。

25:14-25:26 - Researcher: So the paid version gives you access to way more templates that you can't get with the free version. For the AI image generation specifically - can you do that on the free version, or do you need to pay to generate those backgrounds? - 所以付费版让你能够访问大量免费版无法获得的模板。 专门针对 AI 图像生成——你能在免费版上操作吗,还是必须要付费才能生成那些背景?

25:27-25:31 - Chloe: I can only do so much. I cannot do a lot. - 我能做的很有限。不能做很多。

25:33-25:45 - Researcher: So the free version limits how many AI images you can generate, and paying removes those limits. When you're working on a children's book and you subscribe to Canva, how long do you typically keep the subscription active - a month, a few months? - 所以免费版限制了你可以生成的 AI 图像数量,而付费消除了这些限制。 当你创作一本童书并订阅 Canva 时,你通常会让订阅保持激活状态多长时间——一个月,还是几个月?

25:58-25:59 - Chloe: Probably, like, two to three months. That's what I need when I finishing writing and then when I generate image. Two to three months. - 大约两到三个月。这是我完成写作以及生成图像所需要的时间。两到三个月。

26:04-26:14 - Researcher: Two to three months while you're finishing the writing and generating all the images. After you're done with the book, do you cancel it right away, or do you keep it for a bit longer just in case? - 在你完成写作和生成所有图像的期间需要两到三个月。 当你完成这本书后,你会立刻取消订阅吗,还是会为了以防万一再保留一段时间?

26:19-26:21 - Chloe: I canceled right away. It was like I can always re subscribe. - 我立刻取消。就像我可以随时重新订阅一样。

26:23-26:38 - Researcher: Makes sense - you cancel right away since you can always resubscribe when you need it again. Now let's talk about ChatGPT for content generation. You mentioned using it for children's book outlines and proofreading - can you give me two specific recent examples of how you used it for content creation? - 有道理——你立刻取消,因为需要时随时可以重新订阅。 现在我们谈谈 ChatGPT 生成内容。你提到用它做童书大纲和校对——你能给我两个具体的最近使用它进行内容创作的例子吗?

26:40-27:06 - Chloe: Has access to large of the put on little app inside of so I can choose any of app to generate image. So if, for example, if one app is I really don't like it, that image, then I can change it to put an app on the the and then using that app. So the great about this is I can choose any of the app that actually satisfy me. - 它可以访问内部的很多小程序,所以我可以选择任何一个小程序来生成图像。比如,如果一个小程序生成的图像我真的很不喜欢,那我可以更换小程序。所以这样做的好处是,我可以选择任何能让我满意的程序。

27:23-27:24 - Researcher: Oh interesting - so within Canva, you can access different AI image generation apps and switch between them if you don't like the results from one? That's helpful. Now going back to ChatGPT - can you give me two recent examples of how you used it - 哦,有趣——所以在 Canva 内部,你可以访问不同的 AI 图像生成应用,如果你不喜欢其中一个的结果,可以切换? 这很有帮助。现在回到 ChatGPT——你能给我两个最近使用它的例子吗?

27:28-27:32 - Chloe: Yeah. ChatGPT give me to use several apps that I can choose. - 是的。ChatGPT 提供好几个应用供我选择。

27:34-27:50 - Researcher: Got it - so ChatGPT also lets you access multiple apps for image generation, similar to Canva. When you're using ChatGPT specifically for your children's books - not just images but for the writing part - can you walk me through a recent example? Like what did you ask it to do and what did it help you create? - 明白了——所以 ChatGPT 也让你像 Canva 一样可以访问多个图像生成应用。 当你专门为童书使用 ChatGPT 时——不只是图像,而是写作部分——你能带我了解一个最近的例子吗?比如你让它做什么,它帮你创建了什么?

28:00-28:09 - Chloe: Let's just say I'm writing for certain specific topic, then I give them the give it the topic, and I give them how much length I wanna write it and what I wanna focus on. And ask them, give me a outline. - 假设我正在写某个特定的主题,然后我给它主题,告诉它我想写多长,以及我想重点关注什么。然后让它给我一个大纲。

28:12-28:20 - Researcher: So you give ChatGPT the topic, the length you want, and your focus areas, and it generates an outline for you. What was a specific topic you did this for recently? - 所以你给 ChatGPT 主题、长度和侧重点,它为你生成一个大纲。 你最近是针对什么具体主题这样做的?

28:21-28:27 - Chloe: I was giving them topic about immune system. - 我给它的主题是关于免疫系统的。

28:29-28:42 - Researcher: An immune system topic for a children's book - that's interesting. After ChatGPT gave you the outline for the immune system book, what did you do with it? Did you write from that outline yourself, or did you use ChatGPT for more of the writing process too? - 为童书写免疫系统主题——这很有意思。 在 ChatGPT 给出免疫系统书籍的大纲后,你做了什么?你是根据那个大纲自己写,还是也让 ChatGPT 参与了更多的写作过程?

28:46-28:49 - Chloe: Oh, I use writing process too. - 哦,我也使用写作过程。

28:52-28:59 - Researcher: So you use it for both the outline and then the actual writing. What's the second recent example of using ChatGPT for content creation? - 所以你既用它来写大纲,也用它来进行实际的写作。 使用 ChatGPT 进行内容创作的第二个近期例子是什么?

29:03-29:11 - Chloe: I used for Making presentation outline. - 我用它来制作演示文稿大纲。

29:13-29:16 - Researcher: A presentation outline - was that for your teaching, or something else? - 演示文稿大纲——那是为了你的教学,还是别的什么?

29:18-29:19 - Chloe: As for teaching. - 是为了教学。

29:21-29:29 - Researcher: For teaching. When you gave ChatGPT the prompt for that presentation outline, what details did you include - the topic, the audience, anything else? - 为了教学。当你给 ChatGPT 发送那个演示文稿大纲的提示词时,你包含了哪些细节——主题、受众,还有别的吗?

29:32-29:42 - Chloe: Topic. Audience. How many page presentation I wanna do? What how much graphic I wanna put, - 主题。受众。我想做多少页的演示文稿?我想放多少图表。

29:44-29:53 - Researcher: So you specified the topic, audience, number of slides, and how many graphics you wanted. Did ChatGPT just give you the outline structure, or did it also suggest content for each slide? - 所以你指定了主题、受众、幻灯片数量,以及你想要的图表数量。 ChatGPT 是只给你了大纲结构,还是也为每张幻灯片建议了内容?

29:55-29:56 - Chloe: Both of them. - 两者都有。

29:58-30:07 - Researcher: Both the structure and the actual content for each slide. Between Canva and ChatGPT for image generation - do you have a preference, or do you use them for different purposes? - 既有结构,也有每张幻灯片的实际内容。 在生成图像方面,对于 Canva 和 ChatGPT——你有偏好吗,还是将它们用于不同的目的?

30:14-30:24 - Chloe: I use them different purposes. ChatGPT mainly I use for outline and specific information. But Canva, I use for specifically for actually image generation. - 我将它们用于不同的目的。ChatGPT 我主要用于大纲和特定信息。但 Canva,我专门用于实际的图像生成。

30:26-30:39 - Researcher: So ChatGPT is mainly for outlines and information, while Canva is specifically for the actual image generation. When ChatGPT gives you access to those multiple image generation apps you mentioned - do you ever use those, or do you stick with Canva for images? - 所以 ChatGPT 主要用于大纲和信息,而 Canva 则专门用于实际的图像生成。 当 ChatGPT 让你能够访问你提到的那些多个图像生成应用时——你会使用那些吗,还是坚持用 Canva 来处理图像?

30:41-30:44 - Chloe: No. I use a lot. As well, ChatGPT. - 不。我也用了很多。还有 ChatGPT。

30:47-30:54 - Researcher: You use ChatGPT's image generation a lot too. What makes you choose ChatGPT for image generation versus Canva - when do you pick one over the other? - 你也经常使用 ChatGPT 的图像生成功能。 是什么让你选择 ChatGPT 而不是 Canva 来生成图像——你什么时候会选择其中一个而不是另一个?

30:57-31:20 - Chloe: The GPT, some of our app, given me very consist character. So if I generate character, let's say Chloe, Chloe is this shaped. She had long hair, and she is red hair, all those thing. So I wanted every single image is consistency. The ChatGPT is good at consistency. In certain app. - GPT 里的某些应用能给我非常一致的角色。所以如果我生成角色,比方说 Chloe,Chloe 是这个形状的。她有一头长发,红头发,所有这些。所以我希望每一张图像都是一致的。ChatGPT 在一致性方面做得很好。在某些应用中。

31:23-31:35 - Researcher: Ah, that's really important - ChatGPT (through certain apps) is better at keeping character consistency across multiple images. So if Chloe has red long hair in one image, she'll look the same in the next one. And Canva doesn't do that as well? - 啊,这非常重要——ChatGPT(通过某些应用)在保持跨多张图像的角色一致性方面做得更好。所以如果 Chloe 在一张图中是红长发,她在下一张图中看起来也会一样。 Canva 做不到那么好吗?

31:38-31:41 - Chloe: They do, but not as good as ChatGPT. - 他们也能做,但不如 ChatGPT 那么好。

31:43-31:53 - Researcher: Canva can do it, but not as well as ChatGPT for character consistency. So it sounds like for character images where you need consistency, you go to ChatGPT, and for backgrounds you go to Canva? - Canva 可以做,但在角色一致性方面不如 ChatGPT。 所以听起来,对于需要一致性的角色图像,你会找 ChatGPT,而对于背景,你会找 Canva?

31:55-31:56 - Chloe: Yes. - 是的。

31:59-32:11 - Researcher: That makes sense - you're using each tool for what it does best. Now thinking back to when you first started paying for ChatGPT - before you paid, how long did you use the free version, and what were you mainly using it for during that time? - 这很有道理——你正在根据每个工具的强项来使用它们。 现在回想一下你最初开始为 ChatGPT 付费的时候——在你付费之前,你使用了多久的免费版,在那段时间你主要用它做什么?

32:15-32:24 - Chloe: I only use for like, finding restaurant. A social event. Very lightly. When I use free version. And I use for probably, like, two months, - 我只用它来找餐厅之类的。社交活动。非常轻度。当我使用免费版时。我大概用了两个月。

32:27-32:39 - Researcher: So for about two months on the free version, you were using it pretty lightly - mainly for finding restaurants and social events. What was the moment or the reason that made you decide to upgrade to the paid version after those two months? - 所以在免费版上用了大约两个月,你的使用相当轻度——主要用于寻找餐厅和社交活动。 是什么时刻或原因让你决定在那两个月后升级到付费版?

32:44-32:49 - Chloe: The outcome was amazing. So I was I wanted to see what is actually paid version, like, - 结果非常惊人。所以我很想看看实际的付费版是什么样的。

32:51-33:01 - Researcher: The results were amazing even on the free version, so you were curious to see what the paid version could do. When you were about to pay - did you have any hesitation or concerns before subscribing? - 即使在免费版上结果也很棒,所以你很好奇付费版能做些什么。 当你准备付费时——在订阅之前你有什么犹豫或顾虑吗?

33:02-33:17 - Chloe: Of course. I had a concern that is my money worth it, so I was concerning. So I was gonna do use maybe paid version one month or two months trial. If I like it, I will keep using it. If it's not, I will just cancel it. - 当然有。我担心我的钱花得值不值,所以我很担心。所以我打算先试用一个月或两个月的付费版。如果我喜欢,我就继续使用。如果不喜欢,我就取消。

33:20-33:30 - Researcher: You were concerned about whether it was worth the money, so you planned to try the paid version for one or two months as a test. After that first month or two of paying - what convinced you to keep it? - 你担心它是否物有所值,所以你计划尝试一两个月的付费版作为测试。 在付费的第一两个月之后——是什么说服了你保留它?

33:31-33:33 - Chloe: I really loved all the outcome. - 我真的很喜欢所有的结果。

33:36-33:45 - Researcher: The outcomes were so good that it was an easy decision to keep it. Was there a specific feature or capability in the paid version that stood out as way better than the free version? - 结果非常好,所以保留它是一个很容易的决定。 付费版中是否有某个特定的功能或能力让你觉得比免费版好得多?

33:46-33:51 - Chloe: Yes. Very specific information I can get. - 是的。我可以获得非常具体的信息。

33:53-34:06 - Researcher: The paid version gives you much more specific information than the free version could. Can you give me an example of that - like a time when the paid version gave you really specific information that you don't think the free version would have provided? - 付费版相比免费版能给你提供更具体的信息。 你能给我举个例子吗——比如有一次付费版为你提供了你认为免费版无法提供的非常具体的信息?

34:06-34:34 - Chloe: Oh, that's okay. I'm writing this specific science a bit paper. And I have to found some information from all the people. Probably between twenty twenty four to twenty twenty six. Then free version is, like, kind of hard to find all of them, but paid version will give me all the paper and summarize it and give me all the information. - 哦,那个没问题。我正在写这篇特定的科学论文。我必须找到一些其他人的信息。大概是在 2024 年到 2026 年之间的。那么免费版就很难找全,但付费版会给我所有的论文并进行总结,给我所有的信息。

34:37-34:54 - Researcher: So when you needed scientific papers from 2024 to 2026 and wanted them summarized, the paid version could find all of them and summarize the information, which the free version struggled with. That's really valuable for your work. Have you ever stopped paying for ChatGPT at any point, or have you kept it continuously since you started? - 所以当你需要 2024 年到 2026 年的科学论文并希望得到总结时,付费版可以找到所有论文并总结信息,而免费版则难以胜任。 这对你的工作非常有价值。你是否曾在任何时候停止为 ChatGPT 付费,还是自开始以来一直连续使用?

34:57-35:00 - Chloe: I have been using continuously. - 我一直在连续使用。

35:03-35:14 - Researcher: You've been paying continuously since you started - no breaks. On a scale of 0 to 10, where 0 is not willing at all and 10 is extremely willing, how willing are you to continue paying for ChatGPT in the future? - 自你开始以来,你一直在连续付费——没有中断。 在 0 到 10 的等级上,0 表示完全不愿意,10 表示非常愿意,将来你继续为 ChatGPT 付费的意愿有多高?

35:16-35:17 - Chloe: Ten. - 十。

35:19-35:23 - Researcher: A solid 10. What makes you so certain about continuing to pay for it? - 稳稳的 10。是什么让你如此肯定会继续为它付费?

35:25-35:31 - Chloe: Because I cannot even imagine the life without ChatGPT anymore. - 因为我甚至无法想象没有 ChatGPT 的生活了。

35:33-35:42 - Researcher: You can't imagine life without it anymore - it's become that essential. What's the thing you're most satisfied with about ChatGPT, and what's the thing you're least satisfied with? - 你再也无法想象没有它的生活了——它已经变得如此重要。 关于 ChatGPT,你最满意的是什么,最不满意的是什么?

35:44-36:01 - Chloe: The most satisfying thing is I don't have to go to the old Google search and then click it, click it, click it myself. That's so much time consuming, but it should be saving my time. Least satisfying I don't find anything. I really like it. - 最满意的是我不用再去用老旧的谷歌搜索,然后自己点点点。那太耗时了,但这应该是在节省我的时间。最不满意的我还没发现。我真的很喜欢它。

36:04-36:18 - Researcher: Most satisfied: it saves you so much time compared to Google searching and clicking through multiple pages. Least satisfied: you can't really think of anything - you really like it. If you had a magic wand and could change one thing about ChatGPT right now, what would you change? - 最满意:与谷歌搜索和翻阅多个页面相比,它节省了你很多时间。 最不满意:你真的想不出什么——你真的很喜欢它。 如果你有一根魔法棒,现在可以改变 ChatGPT 的一件事,你会改变什么?

36:24-36:27 - Chloe: I don't know. Lower price. Than right now. - 我不知道。价格比现在低一点吧。

36:28-36:36 - Researcher: Lower the price - even though you're willing to pay, you'd like it to cost less. How much would feel like the ideal price for you for what ChatGPT offers? - 降低价格——尽管你愿意付费,但你希望它能便宜点。 对于 ChatGPT 提供的功能,你认为理想的价格是多少?

36:38-36:39 - Chloe: Fifteen a month. - 一个月十五美元。

36:42-36:55 - Researcher: $15 a month would feel ideal to you, instead of the $20-22 you're paying now. Let me ask you some rating questions. On a scale of 1 to 5, where 1 is very unsatisfied and 5 is very satisfied - how satisfied are you with ChatGPT's content generation quality? - 一个月 15 美元对你来说是理想的,而不是你现在支付的 20-22 美元。 让我问你一些评分问题。在 1 到 5 的等级上,1 表示非常不满意,5 表示非常满意——你对 ChatGPT 的内容生成质量满意度如何?

36:58-36:59 - Chloe: Five - 五。

37:01-37:11 - Researcher: A 5 - very satisfied with the content quality. On a scale of 1 to 5, where 1 is not unique at all and 5 is very unique - how unique do you think ChatGPT is compared to other similar products? - 5分——对内容质量非常满意。 在 1 到 5 的等级上,1 表示完全不独特,5 表示非常独特——与其他同类产品相比,你认为 ChatGPT 的独特程度如何?

37:14-37:15 - Chloe: Four - 四。

37:17-37:23 - Researcher: A 4 for uniqueness - so pretty unique, but not completely one-of-a-kind. What keeps it from being a 5 in terms of uniqueness? - 独特性 4 分——非常独特,但不是完全独一无二。 在独特性方面,是什么让它没能达到 5 分?

37:28-37:34 - Chloe: There are a lot of many different AI tools. It has same feature as ChatGPT. - 现在有很多不同的 AI 工具。它们具有与 ChatGPT 相同的功能。

37:37-37:48 - Researcher: There are a lot of other AI tools that have the same features as ChatGPT now. And last rating - on a scale of 1 to 5, where 1 is very unsatisfied and 5 is very satisfied, how satisfied are you with ChatGPT's value for money? - 现在有很多其他 AI 工具也拥有和 ChatGPT 相同的功能。 最后一个评分——在 1 到 5 的等级上,1 表示非常不满意,5 表示非常满意,你对 ChatGPT 的性价比满意度如何?

37:51-37:52 - Chloe: Five - 五。

37:54-38:10 - Researcher: A 5 for value for money - even though you'd prefer it to be cheaper, you still think it's worth what you're paying. Now let's talk about Canva. You mentioned you pay for it only when you're actively creating a children's book. Have you ever considered keeping the paid version continuously, or do you prefer the on-and-off approach? - 性价比 5 分——即使你希望它更便宜,你仍然认为它物有所值。 现在让我们谈谈 Canva。你提到你只有在积极创作童书时才会付费。你有没有考虑过持续保留付费版,还是更喜欢这种“即开即用”的方式?

38:11-38:13 - Chloe: I prefer the on and off approach. - 我更喜欢这种即开即用的方式。

38:17-38:22 - Researcher: You prefer the on-and-off approach. What makes that work better for you than just keeping it continuously? - 你更喜欢这种方式。 为什么这比保持持续订阅对你来说效果更好?

38:25-38:28 - Chloe: Because when I don't produce children book, I actually don't use Canva. - 因为当我不制作童书时,我其实不用 Canva。

38:31-38:45 - Researcher: You literally don't use Canva at all when you're not producing a children's book, so there's no point paying for it. Makes sense. When you do subscribe to Canva for those 2-3 months - on a scale of 0 to 10, how willing are you to pay for it during those book creation periods? - 你在不制作童书时完全不用 Canva,所以没有理由为它付费。 有道理。当你为了那 2-3 个月订阅 Canva 时——在 0 到 10 的等级上,你在这些图书创作期间付费的意愿有多高?

38:47-38:48 - Chloe: Ten. - 十。

38:51-38:58 - Researcher: 10 - so you're very willing to pay for it when you need it for book creation. What makes you so willing to pay for Canva during those times? - 10——所以你在需要通过它创作图书时非常愿意付费。 是什么让你在那段时间如此愿意为 Canva 付费?

39:03-39:07 - Chloe: Oh, The image it produced is actually really satisfying. - 哦,它生成的图像确实非常令人满意。

39:10-39:18 - Researcher: The images it produces are really satisfying, so it's worth the money during those periods. What are you most satisfied with about Canva, and what are you least satisfied with? - 它生成的图像非常令人满意,所以在那些阶段它物有所值。 你对 Canva 最满意的是什么,最不满意的是什么?

39:20-39:32 - Chloe: I'm satisfied with Canva because of the image producing speed is very fast. Least satisfying is the character consistency is a little bit weakness. - 我对 Canva 感到满意是因为生成图像的速度非常快。最不满意的是角色一致性有点弱。

39:35-39:45 - Researcher: Most satisfied: the image generation speed is very fast. Least satisfied: the character consistency is a bit weak compared to ChatGPT. If you had a magic wand and could change one thing about Canva, what would it be? - 最满意:图像生成速度非常快。 最不满意:与 ChatGPT 相比,角色一致性有点弱。 如果你有一根魔法棒,可以改变 Canva 的一件事,那会是什么?

39:48-39:52 - Chloe: That will be improving the character consistency. - 那就是提高角色的一致性。

39:55-40:06 - Researcher: Improve the character consistency - that would make it even more valuable for your children's book work. Let me ask the rating questions for Canva. On a scale of 1 to 5, how satisfied are you with Canva's content generation quality? - 提高角色的一致性——这会让你在童书创作中觉得它更有价值。 让我问一下关于 Canva 的评分问题。在 1 到 5 的等级上,你对 Canva 的内容生成质量满意度如何?

40:08-40:09 - Chloe: Five - 五。

40:13-40:19 - Researcher: A 5 for content quality. On a scale of 1 to 5, how unique do you think Canva is compared to other similar products? - 内容质量 5 分。 在 1 到 5 的等级上,与其他同类产品相比,你认为 Canva 的独特程度如何?

40:21-40:28 - Chloe: Five Five - 五。五。

40:28-40:39 - Researcher: A 5 A 5 for uniqueness - so you see Canva as very unique compared to alternatives. And on a scale of 1 to 5, how satisfied are you with Canva's value for money? - 独特性 5 分、5 分——所以你认为 Canva 与其他备选方案相比非常独特。 在 1 到 5 的等级上,你对 Canva 的性价比满意度如何?

40:40-40:41 - Chloe: Five. - 五。

40:43-40:53 - Researcher: A 5 for value for money as well. Now, you mentioned Midjourney - you also pay for it only when creating children's books. How does Midjourney compare to Canva for you? What do you use each one for specifically? - 性价比也是 5 分。 现在,你提到了 Midjourney——你也只在创作童书时为它付费。对你来说 Midjourney 和 Canva 相比如何?你分别用它们做什么?

41:03-41:11 - Chloe: Midjourney is good for also generating image. But I feel like it's almost overlap with the Canva. That's why I have I have stopped using - Midjourney 也很擅长生成图像。但我觉得它几乎和 Canva 重合了。这就是为什么我已经停止使用了。

41:17-41:25 - Researcher: Midjourney is good for generating images, but you feel it overlaps too much with Canva, so you've stopped using it. So you're not currently paying for Midjourney at all anymore? - Midjourney 擅长生成图像,但你觉得它与 Canva 重合太多,所以你已经停止使用了。 所以你目前不再为 Midjourney 付费了?

41:26-41:27 - Chloe: No. - 不付了。

41:29-41:36 - Researcher: You're not paying for it anymore because of the overlap. When you were using both, how long did you pay for Midjourney before you decided to stop? - 因为功能重合,你不再付费了。 当你同时使用这两个工具时,你在决定停止前向 Midjourney 支付了多久?

41:37-41:39 - Chloe: Probably two months. - 大约两个月。

41:41-41:49 - Researcher: You paid for Midjourney for about two months before stopping. On a scale of 0 to 10, how willing would you be to pay for Midjourney again in the future? - 你在停止前支付了大约两个月的 Midjourney。 在 0 到 10 的等级上,未来你再次为 Midjourney 付费的意愿有多高?

41:51-41:52 - Chloe: Two - 二。

41:53-41:59 - Researcher: A 2 - so very unlikely you'd pay for it again. What would have to change for you to consider paying for Midjourney again? - 2 分——所以你再次付费的可能性很小。 需要发生什么改变你才会考虑再次为 Midjourney 付费?

42:01-42:07 - Chloe: Something unique rather than Canva. I feel like it's so much overlap with the Canva. - 比 Canva 更独特的东西。我觉得它和 Canva 太重合了。

42:11-42:25 - Researcher: It would need to offer something unique that Canva doesn't have - right now the overlap is too much to justify paying for both. Besides ChatGPT, Canva, and the discontinued Midjourney - are there any other AI tools you use for content generation like audio, images, or video? - 它需要提供 Canva 所没有的独特功能——目前重合度太高,不值得同时为两者付费。 除了 ChatGPT、Canva 以及停用的 Midjourney 之外——你还会使用其他 AI 工具进行音频、图像或视频等内容生成吗?

42:28-42:30 - Chloe: Not that I think of. - 我能想到的没有了。

42:31-42:43 - Researcher: Those are the main ones for content generation. Let me ask you more broadly - when you're considering whether to pay for any AI content tool, what are the main factors you think about? Walk me through what goes through your mind. - 那些是内容生成方面的主要工具。 让我问得更广泛一些——当你考虑是否为任何 AI 内容工具付费时,你考虑的主要因素是什么?请告诉我你脑海中的思考过程。

42:45-43:03 - Chloe: Oh, mainly, if I need it for something, for example, let's see, I needed this tool for paraphrasing. For my work. And that's mainly really helping make my life easier. So anything make my life easier, then I'm willing to pay for it. - 哦,主要是我是否需要它来做某事,例如,我需要这个工具来进行改写。为了我的工作。这主要确实在帮助我让生活变得更轻松。所以任何能让我的生活变得更轻松的东西,我都愿意为此付费。

43:09-43:22 - Researcher: The main factor is whether it makes your life easier - if you need it for something specific and it genuinely helps, you're willing to pay. Are there other factors you consider besides whether it makes life easier? Like price, or quality, or anything else? - 主要因素是它是否能让你的生活更轻松——如果你为了特定的事情需要它,而且它确实有帮助,你就愿意付费。 除了是否让生活更轻松之外,你还会考虑其他因素吗?比如价格,或者质量,或者其他任何东西?

43:26-43:32 - Chloe: I think so. As long as it make my life easier, I'm willing to pay a little more money. - 我想是的。只要它能让我的生活变得更轻松,我愿意多花一点钱。

43:35-43:45 - Researcher: As long as it makes your life easier, you're willing to pay a bit more - that's the dominant factor for you. When you discover new AI products, where do you usually hear about them? What are your main channels? - 只要它能让你的生活变得更轻松,你愿意多付一点钱——这是你的主导因素。 当你发现新的 AI 产品时,你通常从哪里听说它们?你的主要渠道是什么?

43:47-43:55 - Chloe: Google search or YouTube influencer or Instagram. Some people talk about it. - 谷歌搜索,或者 YouTube 网红,或者 Instagram。有些人会谈论它。

43:58-44:08 - Researcher: You discover new AI products through Google searches, YouTube influencers, or people talking about them on Instagram. Which of those channels has led you to actually try and pay for tools most often? - 你通过谷歌搜索、YouTube 网红或 Instagram 上人们的谈论来发现新的 AI 产品。 在这些渠道中,哪一个最常促使你实际尝试并为工具付费?

44:10-44:11 - Chloe: Google. - 谷歌。

44:13-44:25 - Researcher: Google search has led you to try and pay for tools most often. Last question - do you have a fixed budget in your mind for AI products and services overall? Like a maximum amount you'd be comfortable spending per month on all AI tools combined? - 谷歌搜索最常促使你尝试并为工具付费。 最后一个问题——你对 AI 产品和服务的整体支出有固定的预算吗?比如你每月在所有 AI 工具上的总花费在一个什么最高限额内会感到舒服?

44:28-44:31 - Chloe: Probably, like, hundred dollars. - 大概是,比如,一百美元。

44:34-44:54 - Researcher: About $100 per month total for all AI tools combined feels like your comfortable maximum. Right now you're spending around $20-22 on ChatGPT continuously, plus occasional months with Canva at $10-15, plus $80 yearly for Quillbot which is about $7 per month - so you're well under that $100 limit. Does that feel right, or do you think you'd actually be willing to go higher if the right tool came along? - 每月在所有 AI 工具上的总花费大约在 100 美元是你感到舒适的最高限额。 目前你每月在 ChatGPT 上持续花费大约 20-22 美元,加上偶尔会有 Canva 的 10-15 美元,加上每年 80 美元的 Quillbot(大约每月 7 美元)——所以你远低于 100 美元的限额。这感觉对吗,还是你认为如果有合适的工具出现,你实际上愿意支付更高?

44:59-45:01 - Chloe: I think hundred a month is enough. - 我认为一个月一百美元足够了。

45:04-45:05 - Researcher: $100 a month feels like enough for you - you don't see yourself needing to go higher than that. That covers - 每月 100 美元对你来说足够了——你不认为自己需要超过这个限额。 这包括了

45:11-45:12 - Chloe: No. - 不用。

45:14-45:50 - Researcher: That wraps up all my questions! We've finished the interview. Thank you so much for your time today, Chloe. Here are my key insights from our conversation: You're a power user who sees AI tools as essential life-simplifiers - you literally can't imagine life without ChatGPT now. You're very strategic about subscriptions, willing to pay continuously for tools you use daily like ChatGPT, but smart about turning Canva on and off based on actual need. The main driver for your payment decisions is simple: does it make your life easier? If yes, you'll pay. Quality and speed matter a lot to you, and you avoid paying for overlapping features. How did you feel about this AI-powered interview experience? Got it - thanks for letting me - 以上就是我所有的问题!我们已经完成了访谈。 非常感谢你今天的参与,Chloe。以下是我从我们谈话中获得的主要见解:你是一个资深用户,将 AI 工具视为必不可少的生活简化器——你现在简直无法想象没有 ChatGPT 的生活。你在订阅方面非常有策略,愿意为 ChatGPT 这种日常使用的工具持续付费,但能根据实际需求灵活开关 Canva 的订阅。你付费决策的主要驱动因素很简单:它能让你的生活更轻松吗?如果答案是肯定的,你就会付费。质量和速度对你来说非常重要,你也会避免为功能重叠的工具付费。 你觉得这次 AI 驱动的访谈体验怎么样?明白了——谢谢告诉我。