AI内容生成用户付费意愿深度研究
38岁男性,Field Service Manager,< $35,000。 使用:Claude, Gemini, Suno。 付费:$20-$20/月。 特征:考虑取消,价格敏感。 "Okay, so Amazon Prime, Adobe, Microsoft Office, Pro Tools, and plugins for Pro Tools. That's quite a..."
Participant: Sam
受访者: Sam
Gender: Man
性别: 男
Age: 38
年龄: 38岁
Location: Reno, Nevada, United States
所在地: 美国内华达州里诺
Household Income: < $35,000
家庭收入: < $35,000
Level of Education: Associate degree
教育程度: 副学士学位
Ethnicity: Caucasian
种族: 高加索人
Occupation: Field Service Manager
职业: 现场服务经理
Industry: Consumer Services
行业: 消费者服务
Children: No children
子女情况: 无子女
00:01-00:17 - Researcher: Hey there! I'm Trooly, and I'm really excited to chat with you today. This conversation will take about 30 minutes, and I'm here to learn from your experiences. Before we get started, could you please give me a brief self-introduction? I'd love to get to know you a bit better. For example, you could tell me - 嘿,你好!我是 Trooly,今天非常高兴能和你聊天。这次对话大约需要 30 分钟,我是来学习你的经验的。 在我们开始之前,你能简单做个自我介绍吗?我想多了解你一点。比如,你可以告诉我
00:17-00:17 - Sam: My - 我的
00:19-00:19 - Researcher: I'm listening - 我在听呢
00:29-00:32 - Sam: My name is Sam. I I own a detailing company a mobile detailing company, a appliance repair company, and also, I do music in my spare time producing and recording. - 我叫 Sam。我拥有一家美容公司——一家移动汽车美容公司,一家家电维修公司,闲暇时间我也做音乐,负责制作和录音。
00:34-00:38 - Researcher: Nice to meet you, Dan! That's quite a diverse mix – running - 很高兴认识你,Dan!这真是非常多元化的组合——经营
00:38-00:38 - Sam: Sam? - 是 Sam?
00:40-00:44 - Researcher: Sorry, I said Dan! Nice to meet you, Dan. That's quite a diverse mix – running two - 抱歉,我说了 Dan!很高兴认识你,Dan。这真是非常多元化的组合——经营两家
00:47-00:47 - Sam: Sam with an S like salt. - Sam,S 开头,就像 salt(盐)里的 S。
00:50-00:54 - Researcher: Oh, I apologize! So it's Sam – like salt! Got it. Nice to meet you, Sam! That's quite - 哦,我道歉!所以是 Sam——像 salt 一样!明白了。很高兴认识你,Sam! 这真是
00:54-00:54 - Sam: Yep. - 是的。
00:56-01:05 - Researcher: That's quite a diverse mix – mobile detailing, appliance repair, and music production. How long have you been juggling all of these? - 这真是非常多元化的组合——移动美容、家电维修和音乐制作。你兼顾这些事情多久了?
01:11-01:22 - Sam: The detailing, I've had going for it's been trade named in Nevada for three years, but it's been going longer than that on the side. The appliance company's been about a year now. And music production's been since two thousand three. - 汽车美容业务,我在内华达州注册商号已经三年了,但作为副业进行的时间比这更长。家电公司成立大约一年了。音乐制作则是从 2003 年就开始了。
01:25-01:29 - Researcher: Wow, so music has been a long-time passion for you – over 20 years! That's - 哇,所以音乐是你长期的热爱——已经超过 20 年了!那真
01:29-01:29 - Sam: Yeah. - 是的。
01:31-01:45 - Researcher: That's impressive. So the businesses are more recent ventures. Now I'm curious – with all these different things going on, have you started using AI products at all? If so, when did that begin for you? - 感人至深。所以生意是比较近期的尝试。现在我很好奇——在处理这么多不同事务的过程中,你是否开始使用 AI 产品了?如果是的话,你是从什么时候开始使用的?
01:47-02:00 - Sam: I started using them a few years ago. Actually, I remember using them back in, like, two thousand nine when it was auto bloggers and stuff like that, and you could have them, you know, write articles or school essays for you and things like that. - 我几年前就开始用了。事实上,我记得早在 2009 年左右就用过,当时是那种自动博主之类的东西,你可以让它们帮你写文章、写学校论文之类的事情。
02:02-02:13 - Researcher: Oh interesting, so you were actually pretty early to AI tools – way back in 2009 with auto bloggers! That's before most people even knew what AI was. How about now – are you currently - 哦有趣,所以你接触 AI 工具其实非常早——远在 2009 年的自动博主时期!那是在大多数人还不知道 AI 是什么之前。那么现在呢——你目前是否
02:23-02:40 - Sam: I don't think we called them AI back then, though. It was just, you know, have this this program write for you. They didn't have, like, names, like, you know, where you know, you would actually call it Gemini or Claude or, anything else like that. It was, you know, just each I think once they had some website builders had it built in, like Homestead and things like that, but I I can't really remember that far back. - 我觉得我们那时候不把它叫做 AI。那时候就只是,你知道,让这个程序替你写东西。它们没有名字,不像现在你会把它叫做 Gemini 或 Claude 之类的。当时,我想有些网页制作工具内置了这种功能,比如 Homestead 之类的,但我实在记不清那么久以前的事了。
02:43-02:50 - Researcher: Yeah, that makes sense – it was just "automated writing tools" or something like that, not branded AI products. So fast forward to - 是的,这很有道理——当时只是“自动写作工具”之类的,不是品牌化的 AI 产品。那么快进到
02:50-02:50 - Sam: K. - 好的。
02:54-03:00 - Researcher: So fast forward to today – are you using any AI products now? And if so, how often would you - 那么快进到今天——你现在在使用任何 AI 产品吗?如果是,你使用的频率大概是
03:01-03:06 - Sam: I use some of them every day. Other ones, I use probably weekly. - 有些我每天都用。其他的可能每周用一次。
03:07-03:12 - Researcher: Got it. Which specific AI products are you using these days? Can you name a few for me? - 明白了。你最近具体在使用哪些 AI 产品?能为我列举几个吗?
03:21-03:22 - Sam: Gemini, Claude, Recraft, Sono, WAI, - Gemini, Claude, Recraft, Suno, WAI,
03:24-03:25 - Researcher: Okay, so Gemini, - 好的,Gemini,
03:25-03:25 - Sam: else? - 还有什么?
03:27-03:32 - Researcher: Claude, Recraft, Suno, and WAI. That's quite a list! Are there any - Claude, Recraft, Suno, 还有 WAI。名单挺长的!还有其他的
03:32-03:35 - Sam: No. Adobe Adobe AI. Not WayAI. - 不。是 Adobe Adobe AI。不是 WAI。
03:36-03:40 - Researcher: Ah, Adobe AI – not WAI. Got it! So Gemini, Claude, - 啊,Adobe AI——不是 WAI。明白了!所以有 Gemini, Claude,
03:48-03:58 - Sam: And I've used the LG LTX studio or Studio. I've used I've tried I've tried a bunch of them. I've tried, like, SEO ones that work for SEO and traffic - 我还用过 LG LTX studio 或者叫 Studio。我试过很多种。我试过那种用于 SEO 和流量分析的 SEO 工具。
04:04-04:14 - Researcher: Okay, so you've experimented with quite a few – Gemini, Claude, Recraft, Suno, Adobe AI, LG Studio, and some SEO tools too. With all these different tools, which - 好的,所以你尝试过相当多的工具——Gemini, Claude, Recraft, Suno, Adobe AI, LG Studio, 还有一些 SEO 工具。在所有这些不同的工具中,哪些
04:16-04:18 - Sam: I'll I'll I'll I'll Flux Studio, I think it's what it's called. - 我想那是叫 Flux Studio。
04:19-04:20 - Researcher: Flux Studio – - Flux Studio –
04:20-04:27 - Sam: Not LG. L T X like Lincoln. Tom, X-ray. L T X - 不是 LG。是 L-T-X,就像 Lincoln. Tom, X-ray。L-T-X。
04:29-04:36 - Researcher: Oh! LTX Studio – got it. Thanks for clarifying! So with all these different tools you're using, which ones are you using daily versus weekly? - 噢!LTX Studio——明白了。谢谢你的澄清!那么在你使用的这些不同工具中,哪些是你每天使用的,哪些是每周使用的?
04:41-05:06 - Sam: I use Gemini daily. Claude gets used almost daily. Probably five out of seven days out of the week. Recraft used to be daily. I haven't used it a lot lately. It's more I use Recraft now more for making logos and stuff like that as opposed to creating realistic images. - 我每天都用 Gemini。Claude 几乎每天都用,大概一周七天里的五天吧。Recraft 以前是每天都用,但最近用得不多了。我现在用 Recraft 更多是用来设计 logo 之类的,而不是生成写实图像。
05:09-05:22 - Researcher: Interesting – so Gemini every day, Claude about 5 out of 7 days. And Recraft has shifted for you from realistic images to more logo work. What about the others like Suno, Adobe AI, and LTX Studio – how often do those come into play? - 有意思——所以 Gemini 是每天都用,Claude 大约一周五天。而 Recraft 对你来说,已经从生成写实图像转向了更多的 logo 设计工作。那其他的呢,比如 Suno, Adobe AI, 和 LTX Studio——它们多常派上用场?
05:31-06:01 - Sam: Adobe AI, I just started using a couple of days ago. And just kinda checking it out. Suno, I use it a couple times a week, um, to test songs before I actually sit down and record them so I can kinda hear them first. I'll have Suno I'll give Suno the lyrics and the instrumental LTX Studio, I used to use for making videos for my channel. Last about probably about exactly a year ago. Um, I used it two or three days out of the week. But I don't do the YouTube thing anymore, so I haven't used them in a while. - Adobe AI 我大概两天前才开始用,只是想看看。Suno 我每周用几次,嗯,在正式坐下来录音之前测试歌曲,这样我可以先听到效果。我会把歌词和伴奏给 Suno。LTX Studio 我以前用来给我的频道制作视频。大约正好是一年前的事。嗯,我当时一周用两三天。但我现在不做 YouTube 了,所以有一阵子没用了。
06:15-06:37 - Researcher: Got it – so Suno helps you test out songs before you actually record them by feeding it lyrics and instrumentals. That's a really creative workflow! And LTX Studio was for YouTube videos but you've moved away from that. Now I'm curious – before you started paying for AI products, had you paid for other digital products or subscription services? Things like software tools, online courses, memberships – anything like that? - 明白了——所以 Suno 通过输入歌词和伴奏,帮你分担在正式录音前测试歌曲的工作。这真是一个非常有创意的流程!LTX Studio 以前是做 YouTube 视频的,但你已经不再做那个了。 现在我很好奇——在你开始为 AI 产品付费之前,你是否为其他数字产品或订阅服务付过费?比如软件工具、在线课程、会员资格——诸如此类的?
06:37-06:39 - Sam: Yeah. I mean, Amazon Prime, Adobe, Microsoft, Office, - 是的。我是说,Amazon Prime, Adobe, Microsoft Office,
06:41-06:42 - Researcher: Okay, so Amazon - 好的,Amazon
06:42-06:45 - Sam: Pro Tools, plugins, for Pro Tools, - Pro Tools,Pro Tools 的插件,
06:47-06:59 - Researcher: Okay, so Amazon Prime, Adobe, Microsoft Office, Pro Tools, and plugins for Pro Tools. That's quite a bit! How long have you been subscribing to these kinds of services – like, when did you start paying for digital subscriptions? - 好的,Amazon Prime, Adobe, Microsoft Office, Pro Tools, 还有 Pro Tools 的插件。这确实不少!你订阅这类服务多久了——或者说,你大概什么时候开始为数字订阅付费的?
07:00-07:28 - Sam: Forever. I'll go. As long as they've been around, almost. Ever since Microsoft started charging for Office, Pro Tools, I've been that's going on two years now that they since they went to a monthly plan instead of you know, having to buy the program outright. Amazon Prime's always been monthly. You know, then Netflix, all the streaming services and stuff also. - 很久以前了。只要它们一出现,我几乎就会用。自从微软开始对 Office 收费以来,Pro Tools 我已经用了快两年了,自从他们转为月付计划而不是必须买断程序。Amazon Prime 一直是按月付的。然后还有 Netflix,所有的流媒体服务之类的。
07:30-07:45 - Researcher: So you've been in the subscription game for a really long time – basically since these companies started offering them. With all these subscriptions you've had over the years, how did you feel about paying for AI products when you first started? Was it similar, or did it feel different somehow? - 所以你接触订阅模式已经很久了——基本上从这些公司开始提供订阅服务起。在你这些年拥有的所有订阅中,当你第一次开始为 AI 产品付费时,你感觉如何?是感觉差不多,还是觉得有些不同?
08:04-08:23 - Sam: Felt different. Because you're paying for work, not you're paying for a service of work versus you know, access to a collection of something, you know, with, like, streaming, you're paying for access to the movies that are already there. You know, that have already been done and been paid for, etcetera, etcetera. Where with like, Suno or Gemini, you're paying for new information right then and there that only you're gonna get nobody else is gonna get that same exact information. Unless they ask the same exact question with the same exact background information to it. - 感觉不一样。因为你在为“劳动”付费,你是为一项劳务服务付费,而不是为了获得某种集合的访问权限。比如流媒体,你是为了看那些已经拍好、已经付过钱的电影而付费。而像 Suno 或 Gemini,你是在为此时此刻生成的新信息付费,而且只有你能得到,别人不会得到完全相同的信息,除非他们问了完全相同的问题并提供了完全相同的背景信息。
08:25-08:37 - Researcher: That's a really interesting distinction – paying for something uniquely generated for you versus access to existing content. So it felt more like paying for custom work. When you first considered paying for AI, did that make you - 这是一个非常有趣的区分——为专门为你生成的独特内容付费,而不是为了既有内容的访问权限。所以这感觉更像是为定制化工作付费。当你最初考虑为 AI 付费时,这是否让你
08:37-08:38 - Sam: Yeah. - 是的。
08:40-08:47 - Researcher: When you first considered paying for AI, did that make you more hesitant, or actually more willing to pay since it was personalized work? - 当你最初考虑为 AI 付费时,这让你感到更加犹豫,还是因为它是个性化工作而让你更愿意付费?
08:50-09:07 - Sam: It made me more hesitant because it was more expensive when it first all started coming out. I didn't have the money to do it. So, you know, it was I had to pick and choose and you know, try to figure out what you know, try to find free trials and run out the free trials and - 让我感到更加犹豫,因为刚出来的时候它们太贵了。我当时没有那么多钱。所以,你知道,我必须挑挑选选,想办法寻找免费试用,用完这些免费试用,然后
09:12-09:21 - Researcher: So the price was a real barrier at first, and you had to strategize with free trials. How much were these AI subscriptions costing back then when you first looked at them? - 看来起初价格确实是一个障碍,你不得不通过免费试用来制定策略。当你最初关注这些 AI 订阅时,它们的价格是多少?
09:26-09:41 - Sam: Depending on what LTX Studio like, a hundred dollars a month. Eighty dollars a month, depending on what tier you wanted. Same thing with with, I mean, with all of them. They were all you know, getting up you know, fifty dollars a month or higher. - 看是什么而定。LTX Studio 大概 100 美元一个月。80 美元一个月,取决于你想要的等级。其他的也一样。它们都在往上涨,达到 50 美元一个月或更高。
09:43-09:44 - Researcher: Wow, so $50 - 哇,所以 50
09:44-09:45 - Sam: Nobody was using it - 那时候没人用它
09:47-09:57 - Researcher: Yeah, $50 to $100 a month is steep, especially when you're already paying for Adobe, Pro Tools, and everything else. You mentioned nobody was using it back then – what do you mean by that? - 是的,每个月 50 到 100 美元确实很贵,尤其是你已经在为 Adobe、Pro Tools 和其他一切付费时。你提到那个时候没人用它——你这是什么意思?
10:05-10:24 - Sam: I just, like, nobody knew what the stuff was. They were still trying to push it out. And there's a lot of be one of the first users of this this program. It wasn't necessarily AI. It was, you know, they called it a content helper program or, you know, something along those lines. Or they just called it a generator. You know, they didn't call it AI. They just called it a video generator. - 我的意思是,没人知道这些东西是什么。他们还在努力推广。有很多宣传说要成为这个程序的首批用户。它不一定被称为 AI。当时他们叫它内容辅助程序,或者类似的名字。或者干脆叫它生成器。你知道,他们不叫它 AI,只叫它视频生成器。
10:27-10:38 - Researcher: Ah, so they were marketing it differently – "content helper" or "generator" instead of calling it AI. And they were trying to get early adopters. Did that early adopter pitch work on you, or did you wait until things matured a bit? - 啊,所以他们的营销方式不同——叫“内容助手”或“生成器”而不是叫 AI。而且他们在寻找早期采用者。那种早期采用者的宣传对你起作用了吗,还是你选择等到技术成熟一点再用?
10:41-10:59 - Sam: It worked on the the the stuff that was cheap, you know, five, ten dollars a month. But a lot of it I mean, now it it's kinda gotten away from it, but it used to you used to have to buy credits all the time. You run out of credits, have to buy more credits to generate more content. - 对那些便宜的东西起作用了,比如一个月 5、10 美元的。但很多产品——虽然现在已经好转了——但以前你总是得买点数。点数用完了,就得买更多点数来生成更多内容。
10:59-10:59 - Researcher: So - 所以
11:02-11:27 - Sam: More credits to generate more content. Now they've kinda made it where some depending on what it is, there's credits, but a lot of the time, you're not using credits. Like, Gemini, I don't have to buy credits for Gemini. Don't have to buy credits for Claude. You know, I pay twenty bucks a month for Claude, but and they they oh, what's the word? They, uh, they slowed down your like, how fast Claude responds and its answers and stuff if you're above a certain limit, but it never cuts you off like it used to cut you off. - 买更多点数来生成更多内容。现在他们改了,虽然有些还是有点数制,但大多数时候不需要了。比如 Gemini,我不需要为 Gemini 买点数。Claude 也不需要。我每月给 Claude 20 块钱,虽然如果你超过一定限额,他们会——怎么说呢?呜,他们会减慢 Claude 的响应速度和回答之类的,但它再也不会像以前那样直接把你切断了。
11:29-11:45 - Researcher: Got it – so the credit system was frustrating because you'd hit walls and have to keep buying more. Now with Claude at $20month, they throttle your speed instead of cutting you off completely. That sounds like a better model for you. Between the old credit system and the current subscription model, which do you prefer? - 明白了——所以点数系统让人很沮丧,因为你会碰壁并不得不继续买。现在的 Claude 每月 20 美元,他们会限制你的速度而不是完全禁止使用。对你来说这听起来是一个更好的模式。在旧的点数制和现在的订阅模式之间,你更倾向于哪一个?
11:47-11:48 - Sam: Subscription, for sure. - 订阅制,肯定的。
11:52-11:55 - Researcher: Why is the subscription better for you than credits? - 为什么订阅制对你来说比点数制更好?
12:05-12:13 - Sam: Because that just just doing one video with you could easily spend fifty dollars on credits. And now, you know, you can depending on what it is, you can make you know, five videos in a month for half of the price that it would have cost you to make one before. - 因为仅仅做一个视频,你可能轻而易举就花掉 50 美元的点数。而现在,取决于具体项目,你一个月可以做五个视频,而花费只有之前做一个视频的一半。
12:16-12:42 - Researcher: So the value is way better now – five videos for $25 versus one video for $50 in credits. That's a huge difference. Thinking about your overall attitude toward paying for AI now, which of these best describes how you feel: 1. AI is a necessity for lifework, willing to pay continuously 2. It's very valuable, happy to pay if it's useful 3. Paying is acceptable but you're cautious about it 4. Not really willing to pay unless you have to or it's very cheap 5. Wouldn't consider paying for AI at all Which one fits you best? - 所以现在的价值要高得多——花费 25 美元做五个视频,而以前是花 50 美元的点数做一个。这差别太大了。考虑到你现在对为 AI 付费的整体态度,以下哪项最能描述你的感受: 1. AI 是生活/工作的必需品,愿意持续付费 2. 它非常有价值,如果好用就很乐意付费 3. 付费是可以接受的,但你会比较谨慎 4. 除非必须使用或非常便宜,否则不怎么愿意付费 5. 完全不考虑为 AI 付费 哪一个最适合你?
12:49-13:34 - Sam: I'd say three and a half. It's I'd I'd say a combination of the two. There's certain things where you know, I just I can't do it myself, and it would cost an exorbitant amount of money to hire somebody to do it. And it's just a lot cheaper to have AI do it even if AI is more expensive. I mean, you know, more costly than doing it myself. But things like images, I can't, you know, draw or illustrate or make logos or do any of that stuff or, create a mascot for one of my businesses and you know, maintain the image. Consistently. Some of these AI programs can - 我会说是 3.5。我觉得是这两者的结合。有些事情是我自己做不到的,而如果要雇人去做会花掉天价。即便 AI 的费用更高一些,让 AI 做也要便宜得多。我是说,比起我自己动手,它的金钱成本虽然更高。但像图像这类东西,我不会画画,不会插画,不会做 logo,也没法为我的公司创建一个吉祥物并保持形象的一致性。而其中一些 AI 程序可以做到。
13:34-13:59 - Researcher: That That makes total sense – so it's between "cautious but acceptable" and "valuable, happy to pay if useful." For things like logos and mascots that you can't do yourself and would be expensive to hire out, AI becomes really worth it even at a higher price point. Let me ask you this: in the past three months, how many different AI products have you actually paid for? - 这完全说得通——所以介于“谨慎但可接受”和“有价值,如果好用就很乐意付费”之间。对于 logo 和吉祥物这类你无法独立完成且雇人很贵的任务,即便价格高一点,AI 也变得非常值得。 让我问你这个:在过去的三个月里,你实际为多少个不同的 AI 产品支过付?
14:04-14:07 - Sam: Shoot. At least six of them. - 哎呀。至少有六个。
14:07-14:18 - Researcher: Take At least six – okay. And is this your first time paying for AI products, or have you been paying for them multiple times over a longer period? - 至少六个——好的。这是你第一次为 AI 产品付费,还是你已经在较长时间内多次付费了?
14:30-15:10 - Sam: I've been paying for some of them for a couple or I mean, Gemini is built into Google Workspace. So if you include it if you count that as paying Gemini, then I've been paying for it for over a year now. Claude, I've only had it for a couple months. Because Gemini was having issues after a Google update and kept losing information. So the chat would disappear. Half the chat would disappear. Or it would hallucinate and create things that weren't in the chat or things that didn't happen. Gemini just got really bad after this last update. Mhmm. - 我已经为其中一些付了几个——我的意思是,Gemini 是内置在 Google Workspace 里的。所以如果你把这算作给 Gemini 付费,那我用它已经一年多了。Claude 的话,我才用了几个月。因为 Gemini 在一次谷歌更新后出了问题,老是丢失信息。聊天记录会消失。一半的对话都不见了。或者它会产生幻觉,创造出一些对话里没有或者没发生过的事情。Gemini 在上次更新后变得非常糟糕。嗯。
15:10-15:21 - Researcher: So Gemini comes bundled with Google Workspace which you've had over a year, but you added Claude a couple months ago specifically because Gemini started messing up – losing chat history and hallucinating. That's frustrating when you're relying on it for work. Out of those six AI products you've paid for in the last three months, which ones are they? Can you list them out for me? - 所以 Gemini 是捆绑在 Google Workspace 里的,你用了一年多,但你在几个月前添加了 Claude,专门是因为 Gemini 开始出错——丢失聊天记录和产生幻觉。当你依赖它工作时,这确实很让人烦火。在过去三个月你付费的那六个 AI 产品中,都有哪些?你能为我列一下吗?
15:23-16:03 - Sam: Canva, like, I know Canva itself isn't AI, but I pay for the the subscription so you get all the extra stuff that comes with it. And all the generators and things like that. Like, you can grab you can click on a part of an image, you just grab it and pull it out of the image. It'll fill in the space for you. Or what else? Claude, paid for. Recraft, I've paid for. Suno. I know there's more. I just can't think of them off the top of my head. There's just so many of them. - Canva,虽然我知道 Canva 本身不是 AI,但我付了订阅费,所以你可以得到随之而来的所有额外功能,以及所有的生成器之类的东西。比如你可以点击图像的一部分,直接把它拖出来,它会为你填补空白。还有什么?Claude,付过费。Recraft,付过费。Suno。我知道还有更多,我只是一时想不起来。实在是太多了。
16:05-16:08 - Researcher: No worries – so Canva, Claude, Recraft, Suno - 没关系——记录到有 Canva, Claude, Recraft, Suno
16:13-16:17 - Sam: Oh, yeah. I paid for Ahrefs Ranking Coach, - 哦,对了。我还付了 Ahrefs, Ranking Coach,
16:20-16:30 - Researcher: Okay, so that's five – Canva, Claude, Recraft, Suno, and HRF's Ranking Coach. You mentioned at least six, so there might be one more you're - 好的,那是五个了——Canva, Claude, Recraft, Suno, 还有 Ahrefs 的 Ranking Coach。你刚才提到至少有六个,所以可能还有一个你正
16:33-16:38 - Sam: No. Ahrefs, which is a h r e f s. And then space, comma, Ranking Coach. - 不。是 Ahrefs,拼写是 a-h-r-e-f-s。然后是空格,逗号,Ranking Coach。
16:40-16:47 - Researcher: Got it – so Ahrefs Ranking Coach is one product. So we have Canva, Claude, Recraft, Suno, and Ahrefs - 明白了——所以 Ahrefs Ranking Coach 是一个产品。我们现在有 Canva, Claude, Recraft, Suno, 还有 Ahrefs
16:47-16:57 - Sam: No. There there's there's Ahrefs comma, Ranking Coach. It's it's two separate. Ranking Coach is one, and Ahrefs is one. - 不是。有 Ahrefs(逗号),Ranking Coach。这是两个分开的。Ranking Coach 是一个,Ahrefs 是一个。
16:59-17:08 - Researcher: Ah, okay! So Ahrefs is one, Ranking Coach is another. That makes six: Canva, Claude, Recraft, Suno, Ahrefs, and Ranking Coach. Those are all the ones you've paid for in the past three months? - 啊,好的!所以 Ahrefs 是一个,Ranking Coach 是另一个。这就有六个了:Canva, Claude, Recraft, Suno, Ahrefs, 和 Ranking Coach。这些就是你过去三个月付过费的所有产品吗?
17:12-17:22 - Sam: You're gonna also pay for Auto-Tune bundles for Pro Tools. And those all work automatically. They're all AI. - 你还得算上为 Pro Tools 付费的 Auto-Tune 捆绑包。那些都是自动工作的,它们全是 AI。
17:25-17:39 - Researcher: Right – so the Auto-Tune bundles for Pro Tools are AI-powered too. That's seven then. Looking at this list – Canva, Claude, Recraft, Suno, Ahrefs, Ranking Coach, and Auto-Tune – what categories would you say these fall into? Like content creation, SEO tools, music production, chat assistants? - 没错——所以 Pro Tools 的 Auto-Tune 捆绑包也是 AI 驱动的。那就有七个了。看着这张清单——Canva, Claude, Recraft, Suno, Ahrefs, Ranking Coach, 和 Auto-Tune——你会说这些属于哪些类别?比如内容创作、SEO 工具、音乐制作、聊天助手?
17:47-18:01 - Sam: So using the order that you used, Canva is image production or image generation. And then building out I use a lot more for editing, adding text to things. - 按照你刚才的顺序,Canva 是图像制作或图像生成。但我更多地把它用于编辑和添加文字。
18:01-18:02 - Researcher: websites - 网站
18:02-18:40 - Sam: Stuff like that. Recraft is creating images from scratch. Gemini or Gemini kinda pay for it. I don't really pay for it, but it's it's your personal assistant chat, and it also generates images and can generate code for websites or stuff like that. Claude, I used to generate website content and the code in order to build the website. You put them up instead of using a website builder. Just have more control over it. You know, music production, Auto-Tune is music production. What else? Which one am I missing? - 之类的东西。Recraft 是从头开始创建图像。Gemini——Gemini 算是付费的吧,虽然我没直接买它,但它是你的个人助理聊天工具,它也能生成图像,还能为网站生成代码之类。Claude 我用来生成网站内容和构建网站的代码,用来替代网站建设工具。这样控制权更大。你知道,音乐制作方面,Auto-Tune 是音乐制作。还有什么?我漏了哪一个?
18:42-18:44 - Researcher: Suno, Ahrefs, and Ranking Coach. - Suno, Ahrefs, 还有 Ranking Coach.
18:45-18:54 - Sam: Ranking Coach and Ahrefs are SEO stuff. And online marketing. And then Suno, it's music production. - Ranking Coach 和 Ahrefs 是 SEO 方面的,还有在线营销。然后 Suno 是音乐制作。
18:57-19:10 - Researcher: Got it – so you've got image generation and editing (Canva, Recraft), chatcoding assistants (Claude, Gemini), music production (Suno, Auto-Tune), and SEOmarketing (Ahrefs, Ranking Coach). That's a pretty diverse toolkit. Now for the payment models - 明白了——所以你拥有图像生成和编辑(Canva, Recraft),聊天/代码助手(Claude, Gemini),音乐制作(Suno, Auto-Tune),以及 SEO/营销(Ahrefs, Ranking Coach)。这是一个非常多元化的工具箱。 现在说说支付模式
19:10-19:12 - Sam: Otherwise, I can't think of them. - 否则我也想不起来了。
19:13-19:27 - Researcher: No problem, seven is plenty. Let me ask about payment models. For these products you're paying for, what mix are you using? Like are most of them monthly subscriptions, annual, pay-per-use, credits – what does your current setup look like? - 没问题,七个已经很多了。让我问问支付模式。对于你付费的这些产品,你使用的是什么样的组合?比如大多数是月度订阅、年度订阅、按次付费、点数付费——你目前的设置是什么样的?
19:28-19:29 - Sam: They're all monthly. - 全都是月度订阅。
19:31-19:37 - Researcher: All monthly – okay. And is monthly your ideal payment model, or would you prefer something different if you had the choice? - 全是月度——好的。如果可以选的话,月度是你理想的支付模式吗,还是你会更倾向于别的?
19:39-20:25 - Sam: No. Monthly is my preferred model. As of right now, the way that everything the way that the different companies have their pricing plans and tier setup. I hate credits. Because you try to because it it takes them from you no matter what, regardless if, you know, the AI was right or they were wrong. And like, oh, Gemini. Like, if you use Gemini right now, you don't have work or you don't pay for Gemini, it'll cut off using you're get so much that you can use with Gemini Pro 1.5. After that, it like, throttles you down to Gemini 1.5 Flash or something like that, I think. You can't you know, you kinda get stuck. - 不。月度是我首选的模式。就目前而言,根据不同公司的定价计划和等级设置。我讨厌点数制。因为不管 AI 是对是错,它都会从你那里扣掉点数。还有像 Gemini,如果你现在使用 Gemini 但不付钱,它会限制你的使用,Gemini Pro 1.5 你只能用这么多。之后,它就会把你降级到 Gemini 1.5 Flash 之类的。你就会被困住。
20:42-20:43 - Researcher: Right, you mentioned earlier you really prefer subscription over credits because subscription gives way better value. With monthly, you know what you're getting. So all seven of these are monthly subscriptions. - 是的,你刚才提到你非常倾向于订阅制而不是点数制,因为订阅制体现的价值要好得多。用月度订阅,你知道自己能得到什么。 所以这七个全都是月度订阅。
20:43-20:48 - Sam: And you never know and you never know how many credits something's gonna use to be created until you go to create it. - 而且你永远不知道生成某样东西到底要花多少点数,直到你动手去生成它。
20:49-20:55 - Researcher: Exactly – it's unpredictable. You could burn through credits fast without knowing. Okay, so for this - 没错——这是不可预测的。你可能在不知不觉中就快速耗尽了点数。好的,那么
20:55-20:55 - Sam: Yep. - 是的。
20:58-21:07 - Researcher: month, adding up all seven of those monthly subscriptions – Canva, Claude, Recraft, Suno, Auto-Tune, Ahrefs, and Ranking Coach – what's your total AI spend? Roughly how much per month? - 这个月,把所有这七个订阅——Canva, Claude, Recraft, Suno, Auto-Tune, Ahrefs, 和 Ranking Coach——加起来,你总共的 AI 花费是多少?每个月大约多少钱?
21:16-21:49 - Sam: Oh, crap. Probably, like, two hundred bucks total. And that that that's because I just remembered I also have, like, Cleo, which is a financing app. I've got Albert and Atlas and a whole bunch of different cards and things like that that do financing stuff. We got Kickoff builder. Which is a credit or Kickoff credit builder and that's subscription with AI built into it so that you can it can help you find ways to save or things to invest in, etcetera, etcetera, ways to build your credit. - 哦,天哪。总计大概 200 块左右吧。那是因为我刚想起我还有 Cleo,那是一个金融类 App。我还有 Albert 和 Atlas,以及一大堆做理财的不同卡片。我们还有 Kickoff builder,这是一个信用——或者叫 Kickoff 信用建设工具,那也是内置 AI 的订阅服务,它可以帮你寻找存钱的方法或投资项目,诸如此类,还有建立信用额度的方法。
22:06-22:24 - Researcher: Okay, so around $200 total per month across all these AI subscriptions – that includes the finance apps with AI too like Cleo, Albert, Atlas, and Kickoff. That's quite a bit. Let me shift gears. Think back to your most recent AI product payment – like the last one you signed up for or renewed. Which product was that, and where did you first hear about it? - 好的,所以每月在所有这些 AI 订阅上总共花费大约 200 美元——这包括了带有 AI 功能的金融 App,如 Cleo, Albert, Atlas, 和 Kickoff。确实不少。 让我换个话题。回想一下你最近一次 AI 产品的付费——比如你最后注册或续费的一款。那是哪款产品,你最初从哪听说的?
22:24-22:24 - Sam: Auto-Tune, and I first heard about it. - Auto-Tune,我最早听说它是在
22:24-22:24 - Researcher: Got it – - 明白了——
22:24-22:24 - Sam: Twenty years ago back in two thousand. - 20 年前,在 2000 年的时候。
22:25-22:35 - Researcher: Wow, so Auto-Tune you've known about for 20 years since around 2005. But when did you actually start paying for the AI-powered Auto-Tune bundles specifically? Was that recent or way back? - 哇,所以 Auto-Tune 你早在 20 年前也就是 2005 年左右就知道了。但你具体是什么时候开始为 AI 驱动的 Auto-Tune 捆绑包付费的?是最近还是很久以前?
22:39-22:44 - Sam: Just to, like, a year ago. When they started making AI. And then incorporated the AI into it. - 也就是一年前吧。当他们开始制作 AI,并把 AI 整合进去的时候。
22:45-22:55 - Researcher: Okay, so about a year ago when they added AI features. Where did you learn that they had added AI capabilities – did Auto-Tune reach out to you directly, or did you see it somewhere else? - 好的,大约一年前他们增加了 AI 功能。你是从哪了解到他们增加了 AI 功能的——是 Auto-Tune 直接联系了你,还是你在别处看到的?
23:01-23:26 - Sam: Saw on the Pro Tools website when I went to my recording studio back together again. And buy software. I didn't realize that Pro Tools had gone to a monthly subscription for their part of it. And the the plugins, you would have monthly subscriptions like Auto-Tune. Because it used to be just you like, four hundred dollars and you you had that copy. It was a oh, what you call it? - 我是重新组建录音工作室的时候,在 Pro Tools 的网站上看到的。去买软件。我之前没意识到 Pro Tools 那部分也改成了月度订阅。而插件部分也会有月度订阅,比如 Auto-Tune。因为以前只要花 400 美元,你就拥有了那个备份。那叫什么来着?
23:29-23:30 - Researcher: A one-time purchase, - 一次性购买,
23:30-23:32 - Sam: Oh, I can't think of the name. Did they call it - 哦,我想不起名字了。他们是叫
23:34-23:34 - Researcher: Perpetual - 永久的
23:34-23:35 - Sam: Perpetual perpetual license. - 永久、永久许可证。
23:37-23:49 - Researcher: Right, perpetual license. So you discovered it on the Pro Tools website when you were rebuilding your studio setup. At that point, what made you decide to actually pay for the AI Auto-Tune subscription instead of just sticking with what you had before? - 没错,永久许可证。所以你是在重新组建工作室设置时,在 Pro Tools 网站上发现它的。在那一点上,是什么让你决定支付 AI Auto-Tune 订阅费,而不是坚持使用你以前拥有的东西?
23:51-24:11 - Sam: I mean, had AI I mean, I had Auto-Tune before. It's just that they just added AI to it. But before you bought a perpetual license, you didn't pay monthly. Now they've made it so that it's more affordable because not everybody has five hundred bucks to buy Pro Tools outright. You know? They can pay ten dollars a month for the largest subscription, though. - 我的意思是,我以前就有 Auto-Tune。只是他们增加了 AI 功能。但在你买永久许可证之前,你不需要每月付钱。现在他们把价格变得更平易近人了,因为不是每个人都有 500 块钱去直接买断 Pro Tools。你知道吗?不过他们可以每月付 10 美元来使用最顶级的订阅服务。
24:14-24:19 - Researcher: So the switch to monthly actually made it more accessible for you – lower barrier to - 所以转向月付实际上让它变得更易获得了——门槛降低了
24:19-24:31 - Sam: Uh-huh. And it's safe for me but for other people. Because I used to just crack software before. - 嗯哼。对我来说很稳妥,对其他人也一样。因为我以前经常用盗版软件。
24:36-24:48 - Researcher: Got it. So when you decided to pay for the AI Auto-Tune bundle about a year ago, what was the main reason? Was it to unlock new AI features, because you needed it for work, just made financial sense with the monthly model – what drove that decision? - 明白了。那么当你大约一年前决定为 AI Auto-Tune 捆绑包付费时,主要原因是什么?是为了解锁新的 AI 功能,还是因为工作需要,或者是月付模式在财务上更划算——是什么驱动了这个决定?
24:49-25:14 - Sam: I wanna log in. I I like using the Auto-Tune plug in bundle. It wasn't about the the AI at all. Just that just happened to be, like, an additional thing to it where now it'll automate the engineering for you. You can click you can on the answer, can have it listen to the the vocals and the song and the instrumental and find the cutoff. - 我想登录。我喜欢用 Auto-Tune 插件捆绑包。跟 AI 其实没太大关系。那只是刚好附带的一个额外功能,现在它能帮你自动完成工程部分。你可以点击——在回答上,让它听人声、歌曲和伴奏,然后找到切分点。
25:16-25:23 - Researcher: So you wanted the Auto-Tune plugin bundle itself – the AI was just a bonus feature that came - 所以你是想要 Auto-Tune 插件捆绑包本身——AI 只是随之而来的
25:23-25:23 - Sam: Yep. - 是的。
25:26-25:29 - Researcher: with it. The main driver was you needed it for your music production work? - 一个赠品功能。主要的驱动力是你制作音乐的工作需要它?
25:31-25:31 - Sam: Yeah. - 是的。
25:34-25:41 - Researcher: Okay. Now think about Claude – you added that about two months ago when Gemini started having issues. Where did you first hear about Claude? - 好的。现在想想 Claude——你在大约两个月前增加的它,当时 Gemini 开始出问题。你最早在哪听说 Claude 的?
26:00-26:10 - Sam: I'm sorry. I probably heard about it It was either, like, on Google or or, like, an ad I saw for coding apps. - 抱歉。我可能是在——要么是在谷歌上看,要么是我看到的关于编程 App 的广告。
26:12-26:23 - Researcher: So either search or an ad related to coding. When you decided to pay for Claude, what was the main reason? Was it because Gemini was failing, you needed it for work, it had better coding capabilities – what pushed you to subscribe? - 所以要么是搜索,要么是和编程相关的广告。当你决定为 Claude 付费时,主要原因是什么?是因为 Gemini 不给力,你工作需要它,还是因为它有更好的编程能力——是什么促使你订阅的?
26:26-27:04 - Sam: So I knew that Claude was supposedly had better coding capabilities. And then when I tried to go to it and use it to build my website, I could only get so far before it would lock me out for a couple hours until you know, it didn't I don't think they have credits, but it's more like a like a threshold that you hit, and then it makes you take a break. And then you come back. It'll tell you you're you're out of credits until nine PM tonight, or, uh, you can't finish talking to Claude until nine PM tonight or four AM or whatever time that threshold reset. - 当时我知道 Claude 据说有更强的编程能力。然后当我尝试用它帮我建立网站时,我只能进行到一定程度,它就会把我锁在外面几个小时——虽然我觉得他们没有点数,但更像是一个你触及的阈值,然后它会强迫你休息。之后再回来。它会告诉你点数用完了,直到今晚九点,或者直到今晚九点或凌晨四点或任何阈值重置的时间,你不能再跟 Claude 交流了。
27:07-27:12 - Researcher: So you hit the free tier limits and couldn't keep working on your website. That's when you decided to pay? - 所以你达到了免费版的限制,无法继续你的网站工作。那是你决定付费的时候吗?
27:13-27:20 - Sam: Claude was good. Claude Claude was really, really good at what it does. So it was it was worth it to pay it. - Claude 很好。Claude 在它所做的事情上非常、非常出色。所以付费很值得。
27:22-27:36 - Researcher: So it was a combination – you hit the limit and couldn't continue your work, but also Claude was really good at coding so it felt worth paying for. Between those two reasons, which mattered more: needing to unlock the usage limits, or just that it was really good at what it does? - 所以这是一个结合——你达到了上限无法继续工作,但也因为 Claude 在编程方面确实很出色,让你觉得值得付费。在这两个原因中,哪一个比重更大:是需要解锁使用限制,还是仅仅因为它在功能上非常优秀?
27:56-28:02 - Sam: You sound like for the usage limits. And it was I didn't I it was I felt it was better to pay for the better AI than it was to try and bounce around from a couple of different free AIs and not pay anything for it. But, you know, have not as good output product output - 听起来像是为了使用限制。而且我当时觉得,与其在几个不同的免费 AI 之间跳来跳去,一分钱不花,但产出的结果不够好,还不如为更好的 AI 付费。
28:04-28:11 - Researcher: Makes sense – better to pay for one solid tool than juggle multiple free ones with worse output. So hitting usage limits plus quality made it worth it. Let - 明白——与其应付多个产出较差的免费工具,不如为一个可靠的工具付费。所以使用限制加上质量因素,让付费变得物有所值。
28:11-28:12 - Sam: Yeah. - 是的。
28:14-28:31 - Researcher: me ask about different factors that influence whether you'll pay for an AI tool. I'll list a few, and you tell me how important each one is on a scale of 1 to 5 – where 1 is "doesn't matter at all" and 5 is "extremely important." First: functionality – what features it has. How important is that? - 让我问一下影响你是否会为 AI 工具付费的不同因素。我会列出几个,请你按 1 到 5 分的等级告诉我每一个的重要性——其中 1 是“完全不重要”,5 是“极其重要”。 第一:功能性——它有哪些功能。这有多重要?
28:38-28:44 - Sam: Very important. I'd say it's a Four, maybe. - 非常重要。我会说大概是 4 分。
28:45-28:53 - Researcher: Four. Next: how often you use it – your usage frequency. How important is that to whether you'll - 4 分。下一个:你使用它的频率——使用频次。这对你是否会……
28:53-28:53 - Sam: Four. - 4 分。
28:55-28:56 - Researcher: pay? - ……付费有多重要?
29:02-29:03 - Sam: Four. - 4 分。
29:05-29:09 - Researcher: Four as well. How about value for money – the price compared to what you get? - 也是 4 分。那么性价比呢——价格与你所获得的价值相比?
29:15-29:17 - Sam: And that's four. It's really important. It's not the most important. But - 那个也是 4 分。这真的很重要,但不是最重要的。
29:18-29:22 - Researcher: Got it, four. Next: ease of use – how simple and intuitive the tool is? - 明白了,4 分。下一个:易用性——工具的操作简单和直观程度如何?
29:26-29:27 - Sam: Three. - 3 分。
29:29-29:34 - Researcher: Three. How about effectiveness – how well it actually solves your problem or does what it promises? - 3 分。那么有效性呢——它在解决你的问题或履行承诺方面的表现如何?
29:37-29:39 - Sam: Five. - 5 分。
29:40-29:45 - Researcher: Five – that's the first five. Uniqueness – whether it does something no other tool can do? - 5 分——这是第一个 5 分。独特性——它是否能做其他工具都做不到的事情?
29:52-29:53 - Sam: Four, - 4 分。
29:55-29:58 - Researcher: Four. And last one: output quality – how good the results are? - 4 分。最后一个:产出质量——结果有多好?
30:02-30:03 - Sam: Five. - 5 分。
30:04-30:11 - Researcher: Two fives – effectiveness and output quality. So those are the most critical for you. Why are those two the absolute dealbreakers? - 两个 5 分——有效性和产出质量。所以这些对你来说是最关键的。为什么这两个是绝对的决定性因素?
30:14-30:29 - Sam: Time is money. Money is time. It's your effectiveness. And output quality, can't put garbage out on the streets. You're not gonna be able to sell it. You're not gonna make sales. People aren't gonna look at your company as top notch, professional, or any of that stuff. - 时间就是金钱,金钱就是时间。这就是你的效率。还有产出质量,你不能把垃圾货推向市场。你卖不出去的,你不会有销量。人们不会觉得你的公司是顶尖的、专业的,或者诸如此类的。
30:31-30:38 - Researcher: So it directly impacts your business reputation and whether you can actually make money from what you produce. If the output's garbage, - 所以它直接影响你的业务声誉,以及你是否能从产出的内容中赚钱。如果产出的是垃圾……
30:38-30:38 - Sam: Mhmm. - 嗯。
30:40-30:48 - Researcher: you can't use it professionally. Makes total sense. For AI product subscriptions monthly, what's the highest amount you'd be willing to pay per month? - ……你就无法在专业场合使用它。完全理解。 对于 AI 产品的每月订阅,你愿意支付的最高月费是多少?
30:53-30:55 - Sam: Anything I've come across so far? - 就我目前为止遇到的所有产品吗?
30:57-31:00 - Researcher: Yeah, like in - 是的,比如……
31:00-31:07 - Sam: Thirty bucks. Thirty thirty bucks, maybe. Other than that, I'll just figure out how to do it myself. - 30 块钱。大概 30,30 块钱吧。再多的话,我就自己想办法解决。
31:09-31:12 - Researcher: $30 is your ceiling. What makes $30 the cutoff – why not $40 or $50? - 30 美元是你的天花板。是什么让 30 美元成为界限——为什么不是 40 或 50 美元?
31:22-31:33 - Sam: I just I don't know. It's just a number in my head that when I hear it or I see it on the screen, I don't like it. Mhmm. If it's twenty nine ninety nine, I'll, you know, I'll buy ten of them. But if it's thirty bucks, I won't buy one. - 我就是……我不知道。只是我脑子里有一个数字,当我听到它或在屏幕上看到它时,我不喜欢它。嗯。如果是 29.99 美元,我会,你知道的,我可能会买 10 个。但如果是 30 块钱,我一个都不会买。
31:36-31:52 - Researcher: Ha! So it's that psychological threshold – $29.99 feels okay, but $30 hits different. Fair enough. Two last price questions: First, if there's an AI product you're interested in but haven't subscribed to yet, how cheap would it need to be for you to give it a try? - 哈!所以那是心理门槛——29.99 美元感觉还好,但 30 美元感觉就不一样了。有道理。 最后两个价格问题:首先,如果有一个你感兴趣但还没订阅的 AI 产品,它需要便宜到什么程度你才会尝试一下?
31:54-31:58 - Sam: It needs to be free. If it doesn't have a free trial, I'm not trying it. I'm not using it. - 必须是免费的。如果没有免费试用,我就不会尝试,不会使用。
32:00-32:08 - Researcher: So you need to test it first before paying anything. What if it has a free trial and you like it – what's the price point where you'd actually subscribe after the trial ends? - 所以你在支付任何费用之前需要先测试一下。如果它有免费试用而且你很喜欢——在试用结束后,你会实际订阅的价位是多少?
32:08-32:40 - Sam: It depends on what it is. Um, there's there's so many factors that would go into that. I mean, I'm not gonna pay anywhere near for email an AI that summarizes my emails that I am for an AI program that makes instrumentals and beats for me. Based on what I tell it that I like the beat to sound like and rhythm and all that other stuff. - 这取决于它是什么。呃,这里面涉及很多因素。我的意思是,我绝对不会为一个总结邮件的 AI 支付哪怕接近于一个能为我制作乐器伴奏和节奏的 AI 程序的价格。后者是基于我告诉它我喜欢的节奏、韵律和所有其他细节来制作的。
32:49-33:00 - Researcher: That makes sense – it's totally dependent on what value it brings you. So for something lower-value like email summaries, what's your range? And for something high-value like making beats, what would you pay? - 有道理——这完全取决于它为你带来的价值。那么对于像邮件总结这种价值较低的功能,你的价格区间是多少?而对于像制作伴奏这种高价值的功能,你愿意付多少钱?
33:01-33:03 - Sam: Oh, I pay ten dollars a month for Suno. Wouldn't pay more than that, though. And for email summaries, I wouldn't pay anything. - 哦,我每个月给 Suno 付 10 美元。但我不会付比这更多的了。至于邮件总结,我一分钱都不会付。
33:07-33:20 - Researcher: Got it – $10 for music creation, zero for email summaries. That's a clear value distinction. Last question: for the AI products you're currently paying for, how much would the price need to increase before you'd cancel? Like a specific dollar amount or percentage? - 明白了——音乐创作 10 美元,邮件总结 0 美元。这是一个很明确的价值区分。 最后一个问题:对于你目前付费的 AI 产品,价格需要上涨多少你才会取消订阅?比如一个具体的金额或百分比?
33:23-33:25 - Sam: If any of them went up at all, I'd cancel it. - 如果其中任何一个涨价,哪怕一点点,我就会取消。
33:28-33:32 - Researcher: Wow, so you're right at your threshold with all of them – any increase - 哇,所以你对所有这些产品都正好处在你的门槛上——任何涨价……
33:32-33:42 - Sam: Well, it's just it's not it's not gonna say that it's a threshold that's set in place beforehand. It's just that I know I've been getting this product for this price. And unless you improve the product, I'm not gonna pay more for it. - 嗯,倒不是说这是预先设定的门槛。只是我知道我一直是以这个价格购买这个产品的。除非你改进产品,否则我不会为此支付更多费用。
33:44-34:03 - Researcher: That's fair – you'd need to see actual improvements to justify a price increase. Makes total sense. Sam, this has been incredibly helpful. Thank you so much for taking the time to walk me through all your AI tools, how you use them for your businesses, and what drives your payment decisions. Really appreciate your insights! - 那很公平——你需要看到实际的改进来支撑涨价。完全理解。 Sam,这些信息对我们非常有帮助。非常感谢你花时间向我介绍你所有的 AI 工具、你在业务中如何使用它们,以及促使你做出付费决策的原因。非常感谢你的见解!
34:04-34:06 - Sam: Mhmm. You're welcome. - 嗯。不客气。
34:08-34:12 - Researcher: Take care, Sam. Best of luck with the mobile detailing - 保重,Sam。祝你的上门洗车清洁……
34:12-34:12 - Sam: Audio - 音频。
34:14-34:15 - Researcher: and appliance repair businesses! - ……和家电维修业务一切顺利!
34:17-34:19 - Sam: Thank you. I appreciate it. - 谢谢。很感谢。