AI聊天助手付费行为与态度研究
31岁女性,非裔,Licensed Practical Nurse/Licensed Vocational Nurse/Healthcare Nurse/Staff Nurse,$75,000 - $94,999。 使用:ChatGPT, Gemini。 付费:$5-$5/月。 特征:考虑取消,注重性价比。 "Got it, ChatGPT daily. Are you using the free version or do you have a paid subscription? - 知道了,每天使..."
Participant: Jada
受访者: Jada
Gender: Woman
性别: 女性
Age: 31
年龄: 31岁
Location: Atlanta, Georgia, United States
所在地: 美国乔治亚州亚特兰大
Household Income: $75,000 - $94,999
家庭收入: $75,000 - $94,999
Level of Education: Undergraduate degree
教育程度: 本科毕业
Ethnicity: Black or African American
种族: 黑色或非裔美国人
Occupation: Licensed Practical Nurse/Licensed Vocational Nurse/Healthcare Nurse/Staff Nurse
职业: 执业实用护士/执业职业护士/医疗保健护士/驻院护士
Industry: Healthcare—Nursing
行业: 医疗保健—护理
Children: Infant (<1 year), School aged (6-12 years)
子女情况: 婴儿(<1岁),学龄儿童(6-12岁)
00:02-00:18 - Researcher: Hey there! I'm Trooly, and I'm really excited to chat with you today. This should take about 30 minutes of your time. Before we get started, could you please give me a brief self-introduction? I'd love to get to know you a bit better. For example, you could tell me your age, occupation, and hobbies — or anything else you think would help me understand you better. - 嘿,你好!我是 Trooly,很高兴今天能和你聊天。这大概会占用你 30 分钟的时间。 在开始之前,你能简单做个自我介绍吗?我想多了解你一点。比如,你可以告诉我你的年龄、职业和爱好,或者任何你认为能帮我更好了解你的信息。
00:29-00:33 - Jada: Hi. My name is Jada. I'm thirty one years old. I have two children, I work as a telehealth nurse. - 你好。我叫 Jada。我今年三十一岁。我有两个孩子,我的工作是远程医疗护士。
00:36-00:46 - Researcher: Nice to meet you, Jada! A telehealth nurse with two kids - that sounds like you've got your hands full. What does a typical day look like for you, balancing the nursing work and taking care of two children? - 很高兴认识你,Jada!一名带着两个孩子的远程医疗护士——听起来你每天都很忙碌。 在平衡护理工作和照顾两个孩子之间,你典型的一天是怎样的?
00:52-01:24 - Jada: Basically, I'm a come home, Well, I'm already at home for most of the day. You know, balancing out my toddler. And then you know, packing lunch for my husband to go to work. You know, and then, just working from eight to five. And then, cooking dinner for my family. Usually, I get up in the in a around five to go to the gym or go to Pilates. And I pretty much do that for Monday to Friday. - 基本上,我是一个回家,哦,其实我大部分时间都在家。你知道的,要平衡好照顾我的幼儿。然后,还要给我丈夫准备上班带的午餐。接着,就是从早上八点工作到下午五点。之后,再给家里人做晚饭。通常,我会在五点左右起床去健身房或练普拉提。周一到周五我基本上都是这么过的。
01:26-01:39 - Researcher: Wow, up at 5am for the gym before all of that - that's impressive dedication. So you're working from home 8 to 5 doing telehealth, which means you're probably on calls with patients throughout the day while also keeping an eye on your toddler? - 哇,凌晨 5 点起床去健身房,然后才开始忙这些——这种毅力真令人敬佩。 所以你从 8 点到 5 点在家做远程医疗,这意味着你可能整天都在和患者通话,同时还得照看你的孩子吗?
01:42-01:43 - Jada: Yeah. Pretty much. - 是的。差不多是这样。
01:45-01:52 - Researcher: That's a lot of juggling. How old is your toddler, and how do you manage when you're in the middle of a patient call and they need something? - 那真是要同时处理很多事。你的孩子多大了?当你正忙着接听患者电话,而孩子又需要什么东西时,你是怎么处理的?
01:57-02:21 - Jada: Well, first, sometimes I have help. Like, sometimes I have my friend come help me. But for but for the most part, I I had to try to keep him on a schedule, and then usually, I try not to call patients when you know, he needs my attention or, you know, being busy and stuff like that. - 嗯,首先,有时我会有帮手。比如,有时我朋友会来帮我。但大部分时间,我得试着让他保持规律的作息。通常,我会尽量不在他需要我关注或我特别忙的时候给患者打电话。
02:23-02:34 - Researcher: That makes sense - sounds like you've figured out a system that works. Now I'd love to shift gears a bit and talk about AI tools. Can you tell me which AI chatbot or assistant products you're currently using, if any? - 明白了,听起来你已经摸索出了一套行之有效的方法。 现在我想转个话题,聊聊 AI 工具。你能告诉我你目前正在使用哪些 AI 聊天机器人或助手产品吗?如果有的话。
02:37-02:44 - Jada: Yes. I currently use ChatGPT. I use it daily. Yeah. - 有的。我目前在用 ChatGPT。我每天都用。是的。
02:46-02:50 - Researcher: Got it, ChatGPT daily. Are you using the free version or do you have a paid subscription? - 知道了,每天使用 ChatGPT。你用的是免费版,还是有付费订阅?
02:52-02:54 - Jada: I have the paid subscription version. - 我用的是付费订阅版。
02:57-03:03 - Researcher: Okay, so you're paying for ChatGPT. Do you happen to use any other AI assistants besides ChatGPT, or is that your main one? - 好的,所以你在为 ChatGPT 付费。除了 ChatGPT 之外,你还会使用其他 AI 助手吗,还是说它是你的主要工具?
03:06-03:13 - Jada: ChatGPT is my main one. I've used Google Gemini a couple times, but my main one is ChatGPT. - ChatGPT 是我的主要工具。我用过几次 Google Gemini,但主要的还是 ChatGPT。
03:15-03:21 - Researcher: Cool. And when you used Google Gemini those couple times, was that the free version or did you pay for that too? - 酷。那你用 Google Gemini 那几次,是用的免费版还是也付了费?
03:23-03:26 - Jada: For Google Gemini, it was just the free version. - Google Gemini 只用过免费版。
03:29-03:39 - Researcher: Makes sense. So before you started paying for ChatGPT, had you ever paid for other digital products or subscription services - like streaming services, productivity apps, online courses, anything like that? - 明白了。那么在你开始为 ChatGPT 付费之前,你有没有付过费购买其他的数字产品或订阅服务——比如流媒体服务、办公效率应用、在线课程之类的?
03:41-03:41 - Jada: Yes. - 有的。
03:44-03:48 - Researcher: What kinds of things were you paying for? Can you give me some examples? - 你当时付过费的是哪几种?能给我举几个例子吗?
04:17-04:19 - Jada: So for example, I used to pay for like, Canva, What else? Some productivity apps like I can't think of any right now. But I used to have, like, a lot of different apps that I would try to do a paid subscription for or basically, ChatGPT eliminated all the extra apps that I thought I needed. - 比如,我以前会付钱买 Canva,还有什么来着?还有一些效率应用,但我现在想不起来具体名字了。我以前买过很多不同应用的付费订阅。但基本上,ChatGPT 取代了所有我以前认为需要的额外应用。
04:21-04:33 - Researcher: Oh that's really interesting - so ChatGPT actually replaced a bunch of other paid apps for you. Can you walk me through what some of those apps were doing for you before ChatGPT took over? Like what were you using them for? - 哦,这真的很有趣——所以 ChatGPT 实际上为你取代了一堆其他的付费应用。 你能和我聊聊,在被 ChatGPT 接替之前,那些应用为你提供了什么功能吗?比如你以前用它们来做什么?
04:35-05:19 - Jada: Yeah. So Canva, um, I still use Canva. But I don't have to use it as much because, like, Canva I could create, like, you know, images and things like that. And then sometimes chat will give me, like, good ideas on different, like, or inspiration on what, like, how I could create a image such as, a a planner printout or something like that. And then like, for, like, uh, app for, like, meditation and stuff like that, It's not that I don't meditate anymore, but sometimes chat or, like, like, if I have questions, it'll give me, like, sound advice or, like, kinda like a orderly set of steps to do. To, like, help minimize any stress. - 好的。Canvas... 嗯,我现在还在用 Canva。但我不用那么频繁了。因为像 Canva 这种,我可以创建图像之类的。现在有时 ChatGPT 会给我很好的点子,或者在我想创建图像(比如打印计划表之类的)时给我灵感。还有像冥想之类的应用。并不是说我不再冥想了,但有时 ChatGPT... 比如我有问题时,它会给我很合理的建议,或者一套有序的步骤。去帮我最大程度地减轻压力。
05:21-05:31 - Researcher: So ChatGPT kind of became like a creative assistant and a wellness coach rolled into one. That meditation app you mentioned - do you remember which one it was and how much you were paying for it? - 所以 ChatGPT 某种程度上成了你的创意助手和健康教练的结合体。你提到的那个冥想应用——你还记得是哪一个,当时付了多少钱吗?
05:33-05:39 - Jada: No. I really don't because I think I only pay for, like, one time and then I stopped paying for it. - 不记得了。真的不记得了,因为我记得我好像只付过一次费,然后就停止续费了。
05:43-05:53 - Researcher: Got it, so it was more of a one-time thing and you moved on. Now let's talk specifically about your AI spending. In the past three months, how many different AI products have you actually paid for? - 明白了,那更像是一次性的尝试,然后就不再用了。 现在我们专门聊聊你在 AI 方面的支出。在过去的三个月里,你实际付费购买了多少种不同的 AI 产品?
05:56-05:58 - Jada: Just ChatGPT. - 就只有 ChatGPT。
06:00-06:06 - Researcher: Okay, just ChatGPT. And is this your first time paying for it, or have you already renewed the subscription a few times? - 好的,只有 ChatGPT。这是你第一次付费吗,还是已经续费几次了?
06:08-06:11 - Jada: I've already renewed this subscription a few times. - 我已经续费好几次了。
06:12-06:15 - Researcher: How many times would you say you've renewed it so far? - 你觉得目前为止你大概续费了多少次?
06:23-06:25 - Jada: About wanna say about six or seven months. So what? Like, seven times? - 大概有六七个月了吧。所以是什么?七次左右?
06:27-06:34 - Researcher: Got it, so you've been paying for about six or seven months now. And you mentioned it's ChatGPT - are you on ChatGPT Plus, or is it a different tier? - 明白了,所以你付了大概六七个月的费。你提到是 ChatGPT——你用的是 ChatGPT Plus,还是其他级别的?
06:37-06:39 - Jada: I think it's ChatGPT Plus. - 我想应该是 ChatGPT Plus。
06:42-06:48 - Researcher: Cool. So what payment setup are you on - are you paying monthly, or did you pay for a year upfront, or something else? - 酷。那你选择了什么样的支付设置——是月付,还是预付了一整年,或者其他的?
06:52-07:01 - Jada: I do the monthly because I feel like that's the best way for me to, like, actually afford it. I feel like that payment system makes sense for my payment schedule. - 我选的是月付,因为我觉得这是我目前负担得起的最合适的方式。我觉得这种支付系统符合我的开支计划。
07:03-07:07 - Researcher: That makes sense with your budget. How much are you paying each month for ChatGPT Plus? - 这确实符合你的预算。你每个月为 ChatGPT Plus 支付多少钱?
07:08-07:14 - Jada: Think it's, like, twenty nine ninety nine. Or twenty dollars, somewhere in there. - 我想大概是 29.99 美元,或者是 20 美元左右,就在那个区间。
07:16-07:25 - Researcher: Okay, around $20-30 a month. So right now, that's your only AI expense - is that the total you're spending on AI products this month, or are there any other AI-related costs? - 好的,大约每月 20 到 30 美元。所以目前这是你唯一的 AI 支出——那是你这个月在 AI 产品上的总花费吗,还是还有其他与 AI 相关的费用?
07:29-07:34 - Jada: That's pretty much my AI cost right there. And it gets pretty expensive. - 那基本上就是我全部的 AI 成本了。而且感觉挺贵的。
07:37-07:41 - Researcher: You say it gets pretty expensive - what makes it feel expensive to you at that price point? - 你说感觉挺贵的——在这个价位段上,是什么让你觉得贵?
07:48-08:10 - Jada: I I love ChatGPT. I think it's worth the money. But I just feel like there's so many different free AI tools out here that you could use. So I feel like twenty dollars is a little steep, especially when you add it up over time. But ChatGPT has kinda been, like, my favorite AI generator so far, and I've gotten so used to it. It's kinda hard for me to switch to another AI tool kinda right now. - 我我非常喜欢 ChatGPT。我觉得它物有所值。但我只是觉得现在外面有这么多免费的 AI 工具可以用。所以我感觉 20 美元有点贵,尤其是当你长期累积起来的时候。但 ChatGPT 算是我目前最喜欢的 AI 生成器,我已经习惯它了。现在让我换到另一个 AI 工具感觉有点困难。
08:13-08:21 - Researcher: So you're kind of locked in even though you know there are free options. What have you tried with the free tools that made you stick with paying for ChatGPT instead? - 即使你知道有免费的选择,你还是被它“套牢”了。你在免费工具上尝试过什么,让你最终决定还是继续花钱用 ChatGPT?
08:28-09:26 - Jada: I feel like with chat, I have been able to, like, get quicker response or better responses I feel like ChatGPT has just been a little more thorough some of the other AI tools I've tried to use. I feel like some other tools make it more, like, difficult. Like, I feel you gotta like, I mean, don't get me wrong. Sometimes you gotta be specific, super specific with ChatGPT too. Like, I like the Gemini AI apps like, image tool. Like, I like how they create images. I love that about the AI the Gemini one. And ChatGPT has good images too, but sometimes you gotta tell ChatGPT, like, couple of times, like, hey. No. Go back and fix this part because, like, if I for example, wanna do an outfit on a mannequin that kinda look like me, I have to keep telling it, no. Fix this. Whatever. But I keep it because I've been using it for so long, and it's just kinda like I think I got a system down with ChatGPT, and I'm just so familiar with it. - 我觉得用 ChatGPT 能够得到更迅速的响应,或者质量更好的回复。我觉得 ChatGPT 比我试过的一些其他 AI 工具更周详。我感觉有些其他工具用起来更麻烦。比如我觉得你得... 我的意思是,别误会,有时用 ChatGPT 你也得描述得非常、非常具体。不过我喜欢 Gemini AI 的图像工具。我喜欢它们创建图像的方式。那是 Gemini 的优点。ChatGPT 的图像也很好,但有时你得跟它说好几次,“嘿,不对,回去修改这一部分”。比如,如果我想给一个长得像我的模特穿上一套衣服,我得一直告诉它,“不,修正这里”之类的。但我保留它是因为我用了这么久,感觉我已经掌握了和 ChatGPT 配合的一套体系,我对它太熟悉了。
09:28-09:41 - Researcher: So it sounds like you've invested time learning how to prompt it just right, and switching would mean starting over. When you were first trying out ChatGPT - before you paid - how long did you use the free version before you decided to upgrade? - 听起来你已经投入了时间学习如何通过提示词精准操控它,而切换工具意味着要从头开始。当你最初尝试 ChatGPT 时——在你付费之前——你用了多久免费版才决定升级?
09:42-10:23 - Jada: I think, like, one or two months. Like, I would use it on and off. And then one day, I was just like, man, like, this seems, like, really helpful. So I would just started using it more often, especially because I'm a content creator. So sometimes they help me create like, captions and stuff because I'm not a good caption creator. So, like, if I need to post a image or something, like, they help me get creative captions or they help me create, like, really cool systems. Like, if I'm saying, hey. I need to create a budget for this. Like, what's a good way to create this keep this budget in line, stuff like that? - 我想大概一两个月吧。我会断断续续地用。然后有一天,我突然觉得,天哪,这看起来真的非常有帮助。于是我就开始更频繁地使用它,尤其因为我是一名内容创作者。所有有时它会帮我写文案之类的,因为我不太擅长写文案。所以,如果我需要发张图片之类的,它们能帮我写出有创意的文案,或者帮我建立很酷的系统。比如我会说,嘿,我需要为此制定预算,有什么好的方法来保持预算不超支之类的?
10:25-10:35 - Researcher: So the content creation piece really pushed you over the edge to pay. You mentioned you use it daily now - about how many times per week would you say you're actually opening ChatGPT and using it? - 所以内容创作这块确实促使你决定付费。你提到你现在每天都在用——你觉得你每周实际打开并使用 ChatGPT 大约多少次?
10:37-10:39 - Jada: Like, four to five times a day. - 大概一天四五次。
10:42-10:58 - Researcher: Wow, four to five times a day - so that's way more than weekly! That's like 28-35 times a week. With that kind of heavy use, have you ever thought about what payment model would work better for you? Like, would you prefer monthly like you have now, or paying for a whole year upfront, or maybe paying per use, or buying credits? - 哇,一天四五次——那比每周一次多得多!也就是每周 28 到 35 次。既然使用得这么频繁,你有没有想过哪种支付模式更适合你?比如,你更喜欢现在的月付,还是预付一整年,或者是按次付费、买点数?
11:08-11:42 - Jada: I I like the monthly. I also honestly, I would probably one day do what is it called? I will probably do the the annual subscription at some point. Because I do use it so much. And I know it is my use is kinda excessive with it. Still try to extract my brain and, you know, use my brain for stuff, but still I do use ChatGPT a lot. So I like the monthly model, but if not monthly, I would definitely do annual. It just, you know, right now, I'm trying to budget and things like that, so that's why I haven't really done annual right now. - 我喜欢月付。但也说实话,我可能有一天会做那个叫什么的?我可能在某个阶段会选择年费订阅。因为我确实用得太多了。我也知道我的使用量有点过度。虽然我也在努力挖掘自己的大脑,用脑子去思考事情,但我确实用 ChatGPT 很多。所以我喜欢月付模式,但如果不按月,我肯定会选按年。只是,你知道,现在我在努力控制预算之类的,所以这就是为什么我目前还没选年付。
11:44-11:56 - Researcher: That makes total sense - annual is a bigger upfront hit even if it saves money over time. If you could design the perfect payment system for how you actually use ChatGPT, what would that look like? Like, what would feel most fair to you? - 完全理解——即便长远来看省钱,年付的前期支出确实更高。如果你能根据你实际使用 ChatGPT 的方式来设计完美的支付系统,它会是什么样?比如,你觉得什么对你来说最公平?
12:03-12:30 - Jada: I would say it would be annual. But it would only be, like, fifty bucks a year. But you know, that's me because, of course, I wanna save money, but to me, that will be fair because I feel like it's just so many AI tools out here. And I could easily switch if I really wanted to, but I just don't because I just like the personalization with ChatGPT. - 我会说是年付。但一年只要 50 刀左右。不过你知道,这只是我想省钱的想法。但对我来说那是公平的,因为我觉得现在的 AI 工具太多了。如果我真的想换,我很轻易就能换掉。但我没有换,就是因为我喜欢 ChatGPT 的这种个性化。
12:32-12:43 - Researcher: $50 a year - so that's like $4 a month versus the $20-30 you're paying now. That's a pretty big gap. What do you think ChatGPT would need to add or change to make the current price feel totally worth it to you, no hesitation? - 一年 50 美元——也就是每个月 4 美元左右,而你现在付的是 20 到 30 美元。这差距挺悬殊的。你认为 ChatGPT 还需要增加或改变什么,才能让你觉得现在的价格完全物超所值,没有任何犹豫?
12:53-13:29 - Jada: Um, I think if they took it down to, like, fifteen dollars a month and even, um, maybe even how do I say, like, fix the not fix the price point, but, like, I would say work on their image. Like, how long it takes for them to curate an image. I think that's one. And I would like them to learn how to curate multiple, multiple images at once. I think sometimes it has difficulty creating multiple images at once. So it's that. And then, like I said, maybe take the price point down a little bit and that's mainly it. - 嗯,我想如果他们把价格降到每月 15 美元,甚至,也许还要... 我该怎么说,优化。不只是优化价位,我觉得要在图像上下功。比如,他们生成一张图像需要多长时间。我觉得那是其一。还有我希望他们能学会一次生成很多、很多张图像。我觉得有时它在一次性生成多张图时会有困难。就是这些。再加上,就像我说的,把价位降一点,主要就这些。
13:32-14:00 - Researcher: So faster image generation and batch image creation would make the price feel more justified. Let me ask you this - thinking about your overall attitude toward paying for AI products, which of these best describes you: 1) AI is a necessity in your life and work, you're willing to keep paying 2) You find it very valuable, happy to pay as long as it's useful 3) Paying is acceptable but you're cautious about it 4) You're reluctant to pay unless you really have to or it's very cheap 5) You wouldn't consider paying for AI at all Which one fits you best? - 所以,更快的图像生成速度和批量生成图像会让这个价格显得更合理。我问你这个——考虑到你对为 AI 产品付费的总体态度,下面哪一项最能描述你: 1) AI 是你生活和工作的必需品,你愿意持续付费 2) 你觉得它非常有价值,只要有用就乐意付钱 3) 支付是可以接受的,但你对此很谨慎 4) 除非真的必须或者价格非常便宜,否则你不愿付钱 5) 你根本不会考虑为 AI 付费 哪一个最适合你?
14:14-14:54 - Jada: I kinda feel like AI has become kind of a necessity in my life and work. I mean, before I'm not gonna say I don't know how to do without it because I have done without it plenty of times. Before I started using ChatGPT, and I've only been using it, like, consistently for, like, what, like, a year. So longer than that, like, on and off, but a year consistently. And I feel like it definitely helped a lot, like, with my managing time and delegating, like, small things that you know, just gonna take me brainpower to sit there and think and do and whatnot. But I just feel like the first one would be best because I feel like it has made my life easier and less time consuming with certain tasks. But I can do without it. If I had to, I would be able to do without it. Yeah. - 我感觉 AI 在某种程度上已经成了我生活和工作的必需品。我的意思是,以前我不会说离开了它就不知道该怎么办,因为在开始用 ChatGPT 之前,我已经很多次没有它也过得很好。我持续用它大概也就... 多久?一年左右。比那更早一点是断断续续在用,但持续用是一年。我觉得它肯定帮了很多忙,比如帮我管理时间和分配一些琐碎的事情,那些以前需要我耗费精力坐在那儿思考和执行的事情。但我感觉第一个选项最合适,因为它确实让我的生活变得更轻松了,在某些任务上减少了耗时。但我也能离开它。如果非得离开,我也能照样生活。是的。
14:56-15:05 - Researcher: So it's become a necessity, but not like you'd be completely stuck without it - more like it saves you mental energy - 所以它成了必需品,但并不是说完全没它就不行——更像是它节省了你的精力。
15:05-15:05 - Jada: Yes. - 是的。
15:11-15:41 - Researcher: Got it. Now thinking about the different things AI can do - I'm gonna list out some capabilities, and I want you to pick the top three you'd be most willing to pay for, in order of priority: - Content creation (writing, captions, translation) - Information summarizing (long documents, meetings) - Learning and knowledge help (explaining concepts, answering questions) - Work efficiency (automation, templates) - Data analysis and insights - Creative inspiration - Decision support (comparing options, risk analysis) - Programmingtech support - Personal assistant stuff (planning, reminders, task organization) What are your top three? - 明白了。现在想想 AI 能做的不同事情——我会列出一些功能,我想让你选出三个你最愿意为之付费的功能,按优先级排序: - 内容创作(写作、文案、翻译) - 信息摘要(长文档、会议摘要) - 学习与知识辅助(解释概念、回答问题) - 工作效率(自动化、模板) - 数据分析与洞察 - 创意灵感 - 决策支持(对比选项、风险分析) - 编程/技术支持 - 个人助理事务(规划、提醒、任务组织) 你的前三名是什么?
15:44-15:58 - Jada: Content creation. The learning and knowledge help, and data analysis and insights. - 内容创作。学习与知识辅助,还有数据分析与洞察。
16:03-16:11 - Researcher: Content creation first, then learning and knowledge help, then data analysis and insights. Why are those three the most important to you compared to the others? - 第一是内容创作,然后是学习与知识辅助,接着是数据分析与洞察。相比其他功能,为什么这三个对你最重要?
16:19-17:17 - Jada: Because content creation is like, it's it's become, a side hustle, like, income. Say second income for me. So I feel like it helped with that because I do work full time, because I'm a mother and a wife. So it helped cut down time on that. Then the learning and knowledge sometimes, you know, you get to pick up the phone, hey, ChatGPT. What's this or something? I can easily go to Google, but I just kinda got, like I got the app on my phone for ChatGPT. So I just go, hey, ChatGPT. What's this and this? And they'll curate some like, a list of information for me. And then the data analysis and insight, I like kinda how that can give different perspectives on stuff. And kinda help you to see, like, how like, because if I might think a certain way, I may be like, oh, well, why is this this way or why you know, is this this way? And they'll, like, kinda explain certain things well. - 因为内容创作已经变成了我的一份副业,或者说一份收入。对我来说算是第二收入。所以我感觉它很有帮助,因为我有一份全职工作,还要当妈妈和妻子。它帮我节省了这方面的时间。然后是学习和知识,有时你知道,拿起手机问一声,“嘿,ChatGPT,这个是什么?”我虽然可以很轻易地去用 Google,但我已经在手机上装了 ChatGPT 的应用。所以我直接就问,“嘿,ChatGPT,这个和那个是什么?”它就会为我整理出一份信息清单。至于数据分析和洞察,我喜欢它能提供事物的不同视角。这能帮你看清,比如我可能会以某种方式思考,或者我会想,“哦,为什么这个是这样的?”它会把某些事情解释得很好。
17:20-17:35 - Researcher: So content creation is literally making you money, learning is convenience, and data analysis gives you different perspectives you wouldn't think of yourself. When you say content creation is a second income - is that something ChatGPT helped you start, or did you already have that going before? - 所以内容创作真的在帮你赚钱,学习是为了方便,而数据分析则提供了你自己想不到的不同视角。你说内容创作是第二收入——这是 ChatGPT 帮你开始的,还是你之前就在做了?
17:55-18:02 - Jada: I I already had it going before. But ChatGPT made it less time consuming and made it made me be able to do it more on a a scheduled basis instead of, okay. Being more choppy. Like, now I could create my content post every week. And because I know ChatGPT will help me cut down that time. But that's basically it for that. - 我之前就在做了。但 ChatGPT 让它变得没那么耗时了,让我能更有计划地去执行,而不是断断续续。现在我可以每周都创作内容帖子。因为我知道 ChatGPT 会帮我缩减时间。这方面基本上就是这样。
18:05-18:18 - Researcher: So it made you more consistent and reliable with posting. That's a direct business impact. Let me ask - when you first heard about ChatGPT and decided to try it, where did you actually hear about it from? Was it social media, friends, search, app store, somewhere else? - 所以它让你在发帖方面变得更稳定和可靠了。这有直接的商业影响。我想问问——当你第一次听说 ChatGPT 并决定尝试时,你是在哪儿听说的?社交媒体、朋友、搜索、应用商店,还是别的什么地方?
18:29-19:14 - Jada: I actually heard about it from a friend at nursing school. Because she used to use it sometimes. And first, I was just like, whatever. Then I started to use it sometimes to, like, to help me create, like, like, study cards, stuff like that. And then so after that, I kinda became like, okay. Cool. I'll keep this on my phone, and I just had the free version. So then when I would ask questions, I'd like, wait a second. All my questions just ran out. All my free freebies just ran out. So then I will be like, okay. Now it's time to, like, you know, use it for other stuff. So then I would just be like, okay. Well, let me see if they can help me create some good content captions that are like you know, that don't sound like too robot y, but are also like and it's come off authentic. But you know, still put my twist on it. - 我其实是从护士学校的一个朋友那里听说的。因为她有时会用。起初,我只是觉得“随它去吧”。后来我开始偶尔用它来帮我制作学习卡片之类的内容。在那之后,我就觉得,“好吧,酷,我把它留在手机里”,那时我用的只是免费版。然后当我提问时,我会发现,“等一下,我的提问次数用完了,所有的免费额度都用光了”。那我就想,“好吧,是时候把它用在其他事情上了”。于是我就在想,看它能不能帮我写出好的、听起来不太像机器人、又显得很真实、但仍能带有我个人风格的文案内容。
19:17-19:44 - Researcher: So you started with study cards for nursing school, then hit the free limit and realized you needed more. When you finally decided to pay for it, what was the main reason? Was it: 1) Unlocking those usage limits 2) Getting access to better models or advanced features 3) You hit a specific need or limit and had to pay 4) Work or school requirement 5) To make money or get direct returns 6) Just thought it was good and wanted to support it 7) There was a discount or free trial ending 8) Curiosity or trying something new Which one fits best? - 所以你从护士学校的学习卡片开始用,然后遇到了免费限制,意识到你需要更多功能。当你最终决定付费时,主要原因是什么?是: 1) 解锁使用限制 2) 获得更好的模型或高级功能 3) 遇到了特定需求或限制,不得不付钱 4) 工作或学校的要求 5) 为了赚钱或获得直接回报 6) 觉得产品很好,想支持一下 7) 有折扣或免费试用即将到期 8) 好奇或尝试新事物 哪一个最贴切?
19:45-19:46 - Jada: Unlocking the usage limit. - 解锁使用限制。
19:49-19:57 - Researcher: And when you were at that moment of deciding to pay - did you hesitate at all, or was it pretty instant? What finally pushed you to actually enter your card info? - 当你决定付费的那一刻——你有过犹豫吗,还是几乎瞬间决定的?最后是什么促使你真的输入了银行卡信息?
20:02-20:29 - Jada: I think what finally pushed me was just the convenience of it. Like, it's so handy, and sometimes especially, like I said, when you're a busy person, you don't really have that much time to contemplate every little thing about life. So I kinda look at, like, ChatGPT, as I I kinda used to have to be kinda like a virtual assistant, if that makes sense. - 我觉得最后推动我的是它的便利性。它非常顺手。尤其是像我说的,当你是一个忙碌的人时,你真的没有那么多时间去反复权衡生活中的每一件小事。我把 ChatGPT 看作... 我在某种程度上把它当作一个虚拟助理,如果这能解释通的话。
20:31-20:57 - Researcher: That totally makes sense - you needed that virtual assistant available when you needed it, not rationed out. Now I want you to think about these different factors and rank your top three in order of what most influences whether you'll pay for an AI tool: - Functionality (what features it has) - How often you use it - Value for money - How easy it is to use - How effectiveaccurate it is - How unique it is compared to alternatives - Quality of the output What are your top three most important factors? - 完全解释得通——你需要那个虚拟助理在你需要的时候随时在线,而不是被限量供应。现在我想让你想想这些不同的因素,并选出前三名进行排序,看哪些最能影响你是否会为一款 AI 工具付费: - 功能性(拥有哪些功能) - 使用频次 - 性价比(物有所值) - 易用性 - 有效性/准确性 - 与竞品相比的独特程度 - 输出质量 对你来说最重要的三个因素是什么?
21:02-21:14 - Jada: I would say value for money. How often I use it, and the quality of the output - 我会说性价比、使用频次,还有输出质量。
21:16-21:23 - Researcher: Value for money, frequency of use, and output quality. Why do those three matter more to you than the others - like functionality or how unique it is? - 性价比、使用频次和输出质量。相比其他因素(比如功能性或独特性),为什么这三个对你更重要?
21:37-22:06 - Jada: Because for one, I wanna make sure that whatever I'm I'm paying for, I'm getting my money's worth because I've been charged for so many apps that I don't even use in the past. So I spent probably thousands of dollars on apps that I used once and then forgot to, like, like, you know, take off the subscription. But frequency of use, I use it so much. It's like, well, I might as well pay for it because if I don't pay for it, then I basically can only get access to the free version, which is not really that great. Then output quality, I feel like it's pretty consistent and it's frequent. So I could use it pretty much anytime. Like I said, it's basically like a virtual assistant. - 首先,我要确保我付出的每一分钱都花得值,因为我以前被扣过太多根本没用的应用的费了。我以前可能在那些只用过一次、然后忘了取消订阅的应用上花了几千美元。至于使用频次,我用得非常多。既然这样,我不如花钱买它,因为如果不付钱,我就只能用免费版,而那个版本真的不太好。至于输出质量,我觉得它表现得很稳定,而且响应很迅速。所以我几乎随时能用。就像我说的,它基本上就像个虚拟助理。
22:09-22:31 - Researcher: So you've been burned by subscription waste before - that makes total sense why value for money is number one. Last question for you: since you mentioned you've tried Google Gemini and used to pay for other apps - if you had to describe ChatGPT and these other AI tools using a family or company structure, how would you describe their roles? Like, who's the boss or parent, who's the assistant, how do they relate to each other in your system? - 所以你以前吃过订阅费浪费的亏——这完全可以理解为什么性价比排在第一。最后一个问题:既然你提到试过 Google Gemini 并且以前也为其他应用付过费——如果你要用某种家庭或公司结构来描述 ChatGPT 和这些 AI 工具,你会如何描述它们的角色?比如,谁是老板或家长?谁是助手?它们在你的体系中是如何关联的?
22:32-23:19 - Jada: My mom would definitely say ChatGPT is the well, I'm the boss, first of all. Then ChatGPT will basically be the boss, and then Google Gemini will be the assistant because I feel like they're kinda going off of what like, chat does or they're trying to, like, say, hey. Well, let's try to work it on this. So we could get kinda compete with ChatGPT, which, like I said, I like Gemini's quality for images, but I don't really like how like, they spew out answers. I don't like their responses. I feel like ChatGPT's like, is more personalized, where I feel like Google Gemini is more like like, it's not personalized. - 我肯定会说 ChatGPT 是... 嗯,首先我是老板。然后 ChatGPT 基本上可以算是二老板,Google Gemini 就是助手。因为我觉得它们(Gemini)在很多方面都在模仿 ChatGPT 做的东西,或者试图在说,“嘿,让我们在这个功能上努力,好跟 ChatGPT 竞争”。就像我说的,我喜欢 Gemini 的图像质量,但我不太喜欢它们给出的回答方式。我不喜欢它们的响应结果。我觉得 ChatGPT 更个性化,而 Google Gemini 给我的感觉更系统化,不够个性化。
23:22-23:42 - Researcher: So you're the CEO, ChatGPT is the boss underneath you running things, and Gemini is like the assistant trying to catch up but not quite there yet. That's a really clear picture - ChatGPT feels personalized while Gemini feels more robotic in its responses, even though Gemini's images are better. We've covered a lot of ground today - really appreciate you walking me through all of this! - 所以你是首席执行官,ChatGPT 是你手下负责运行事物的老板,而 Gemini 就像是在后面拼命追赶但还没到位的助手。这个比喻非常清晰——ChatGPT 感觉很个性化,而 Gemini 的回复相对生硬,尽管它的图像做得更好。 我们今天聊了很多内容——非常感谢你带我了解这些细节!
23:44-23:45 - Jada: Thank you. - 谢谢你。
23:47-23:58 - Researcher: Alright, last few questions to wrap this up. Thinking about all AI products out there - not just ChatGPT, but any AI tool - what's the absolute maximum you'd be willing to pay per month for an AI product? What's your ceiling? - 好了,最后还有几个收尾问题。考虑一下市面上所有的 AI 产品——不只是 ChatGPT,而是任何 AI 工具——你每个月愿意为 AI 产品支付的最高金额是多少?你的上限是多少?
24:01-24:05 - Jada: I would say, like, fifty dollars a month. - 我会说,差不多每个月 50 美元。
24:08-24:16 - Researcher: Wait, hold on - you're currently paying $20-30 for ChatGPT Plus, but you're saying your maximum for AI products is $50 a month? Just want to make sure I heard that right. - 等等,稍等——你目前正在为 ChatGPT Plus 支付 20 到 30 美元,但你说你对 AI 产品的最高承受能力是每月 50 美元?我只是想确认一下我没听错。
24:20-24:23 - Jada: No. I said twenty five dollars a month. - 不,我说的是每个月 25 美元。
24:25-24:37 - Researcher: Got it, $25 a month is your ceiling. So you're already pretty close to that max with ChatGPT. What made you land on $25 as the limit - is that based on a percentage of your income, or comparing it to other subscriptions you have, or something else? - 明白了,每月 25 美元是你的天花板。所以你现在的 ChatGPT 支出已经非常接近这个上限了。你是怎么定下 25 美元这个限额的——是基于你的收入百分比,还是对比了你持有的其他订阅服务,或者别的什么?
24:40-25:08 - Jada: Definitely income comparing it to other subscriptions because I do have, like, other Apple subscriptions and stuff. And you know, I just wouldn't want to, like, be paying all all that money for a AI tool. If it was that case, I literally will probably just use a free version. Now it'll be more frustrating to use a free version of something, but I would just use other tools because twenty five dollars off of, like, that is pretty fair. - 肯定是对比收入和其他订阅。因为我确实还有其他的苹果服务订阅之类的。你知道,我不想为一个 AI 工具付那么多钱。要是那样的话,我真的可能就去用免费版了。虽然用免费版的东西会更让人抓狂,但我会去用别的工具。因为 25 美元左右算是一个比较公平的价格。
25:12-25:25 - Researcher: So it's about balancing it against your Apple subscriptions and other things you're paying for - you don't want AI eating up too much of your subscription budget. You mentioned you're paying around $20-30 for ChatGPT now. What's the exact amount you're paying monthly? - 所以这涉及到在苹果订阅和你支付的其他项目之间寻找平衡——你不想让 AI 占用太多你的订阅预算。你提到现在每月为 ChatGPT 支付约 20 到 30 美元。你每个月支付的确切金额是多少?
25:27-25:34 - Jada: It's I think it's twenty dollars and ninety nine cents if I think if I remember. - 没记错的话应该是 20.99 美元。
25:39-25:51 - Researcher: Okay, so $20.99 - you're pretty close to your $25 limit already. Now flip it around: if ChatGPT raised their price, how much would they have to increase it before you'd actually cancel? Like what dollar amount or percentage increase would make you stop? - 好的,20.99 美元——你现在的价格已经离 25 美元的上限很近了。那我们反过来想:如果 ChatGPT 涨价,他们得涨多少钱你才会真的取消订阅?比如涨到多少金额或百分比会让你停用?
26:04-26:21 - Jada: I would say as soon as they hit that twenty six dollars, I couldn't do it. Because to me, then I would be like, okay. Now we're gonna just keep creeping up our prices. Because more people are using it. And to me, it I would need to make sure that they're advancing the product even more in order for me to keep it. And I feel like that's too much even in in itself. - 我会说,只要涨到 26 美元,我就干不下去了。因为对我来说,那意味着他们会因为用的人多了就开始不断抬高价格。而且对我来说,我需要确信他们能进一步升级产品,我才会继续保留。我觉得涨到那个地步本身就已经太多了。
26:24-26:37 - Researcher: So literally just $5 more - from $21 to $26 - and you're out. That's a pretty tight window. You mentioned you'd need to see them advancing the product even more to justify that. What kind of advancements would make you okay with paying $26 or higher? - 所以也就是多出 5 美元——从 21 美元涨到 26 美元——你就不用了。这个窗口期挺窄的。你提到你需要看到他们进一步升级产品来证明涨价是合理的。什么样的升级会让你觉得付 26 美元甚至更高也是可以接受的?
26:42-27:47 - Jada: Like, they would just have to have features that other apps don't have. Like, like, maybe I mean, I like their stories and stuff like that. I will have to know that they're, like, the most worthy AI app ever. I would have to feel that my information is safe and wouldn't get, like, leaked because, I mean, it's technology at the end of the day. So I will have to literally feel like you know, like, you know, like my information is super safe. I will also have to feel like like, if they have, like, an incentive program with it, I like incentive programs because it's all about my money. I need some incentive. So whether that is, hey. You get one month free after you've been subscribed with us for such and such time or hey. If you refer people, you get this. You know, stuff like stuff like that. I like incentives because I'm spending my money. At the end of the day. - 比如,它们必须具备其他应用所没有的功能。比如,也许我是说,我喜欢它们的故事功能之类的。我必须得知道它们是,比如,有史以来最值得使用的 AI 应用。我必须感觉到我的信息是安全的,不会被泄露,因为说到底,这毕竟是技术。所以我必须切切实实地感觉到,你知道,我的信息是非常安全的。我还得感觉到,比如,如果他们有奖励计划,我喜欢奖励计划,因为这关系到我的钱。我需要一些激励措施。无论是,嘿,在你订阅我们一段时间后,你可以获得一个月免费,或者是,嘿,如果你推荐别人,你就能得到这个。你知道,诸如此类的事情。我喜欢激励措施,因为毕竟我是在花自己的钱。
27:51-28:08 - Researcher: So exclusive features, top-tier security, and loyalty rewards or referral bonuses would justify a higher price. That makes sense - you want something back for your investment. Now different scenario: think about Google Gemini or another AI tool you haven't subscribed to yet. What would they need to price it at for you to actually try paying for it? - 所以,独家功能、顶级安全保障以及忠诚度奖励或推荐奖金,才能证明更高的价格是合理的。这很有道理——你希望投入能得到回报。 现在换个场景:想想 Google Gemini 或其他你还没订阅的 AI 工具。他们需要定价多少,你才会真正尝试付费使用?
28:26-28:55 - Jada: Like, three dollars a month. I don't even I don't go to them, like, the only time I really go to Google Gemini is if I see an image on Instagram or Facebook that somebody used. Like like a cool cartoon that they made. And then I'll go and try to do the same prompt on Google Gemini because I know ChatGPT probably is not gonna be able to make an image that clear. But that's pretty much it. Now I do love images, and I love the images that Google Gemini makes but I don't use it consistently enough or feel the pull to use it consistently enough. To where I feel like I would need to spend more than three dollars a month. And even that is a reach because I still don't feel like I will use it that much. - 比如,每个月三美元。我甚至都不怎么用它们,我唯一真正用 Google Gemini 的时候,是如果在 Instagram 或 Facebook 上看到别人制作的图片。比如他们制作的超酷的卡通图片。然后我会去 Google Gemini 上尝试输入同样的提示词,因为我知道 ChatGPT 可能无法做出那么清晰的图片。但基本也就这样了。虽然我也很喜欢图片,也喜欢 Google Gemini 制作的图片,但我用得不够频繁,或者说没有感觉到足够的动力去频繁使用它。以至于我觉得没必要每月花费超过三美元。甚至三美元都有点勉强,因为我还是觉得我不会用它那么多。
28:57-29:25 - Researcher: Three dollars and even that feels like a stretch because you only pop over there occasionally for specific image needs. So it sounds like no matter how good a tool is at one thing, if you're not using it regularly, the price has to be really low. Last question: imagine a brand new AI product launches tomorrow and it's absolutely perfect for you - does everything you need, personalized like ChatGPT, great images, all of it. What's the most you'd pay monthly for that perfect AI tool? Is it still that same $25 ceiling, or would perfect be worth more? - 三美元,甚至连这都觉得有些勉强,因为你只是偶尔为了特定的图片需求才去那里。所以听起来,无论一个工具在某一方面有多好,如果你不经常使用它,价格就必须非常低。 最后一个问题:想象一下明天发布了一款全新的 AI 产品,它对你来说绝对完美——能做你需要的任何事,像 ChatGPT 一样个性化,有很棒的图片,应有尽有。对于那个完美的 AI 工具,你每月最多愿意付多少钱?还是那个 25 美元的上限,还是说完美的工具值得更多?
29:28-30:54 - Jada: Perfect. I would say the max would be, like, twenty seven ninety nine. Because at that point, I mean, don't get me wrong. AI doesn't do a lot. I'm not gonna lie. But I just feel like regardless if it's perfect, or not, I feel like twenty twenty seven dollars for a phone subscription is a lot because you have to take into account other subscriptions that people may have, whether it's, like, iCloud storage or all these other things. So I feel like a price component has to be there because two, ChatGPT like, one of the most popular AI tools. So a lot I hate to say it this way, but a lot of people are gonna have to start low regardless if the AI tool is perfect or not. Unless you get a bunch of influencers or people that's like you know, that got a big following that's like, oh my god. Like, this is the best AI tool ever, and it's this, and it's so worth it. That's probably the only way I will see like, a tool being worth that much because at the end of the day, it still has to compete with other AI tools and it has to compete with one of the bigger AI tools. Or one of one of the most popular AI tools. So like I said, twenty seven ninety nine would probably be the most. Unless ChatGPT just goes up like, a crazy price and it's, like, pointless to even try to use it anymore. - 完美的话。我会说最高大概是 27.99 美元。因为在那个价格点,我是说,别误会。AI 确实能做很多事。我不撒谎。但我就是觉得,不管它完不完美,27 美元的手机订阅费都很多了,因为你必须考虑到人们可能还有其他订阅,无论是 iCloud 存储还是其他琐碎的东西。所以我认为价格因素必须考虑在内,因为其次,ChatGPT,比如,是最受欢迎的 AI 工具之一。所以我很不想这么说,但很多人无论其 AI 工具是否完美,都不得不低价入场。除非你请了一堆网红或粉丝很多的人,他们说“天哪,这是史上最好的 AI 工具,它是这样的,它太值了”。这可能是我认为一个工具值这么多钱的唯一途径,因为归根结底,它还是得与其他 AI 工具竞争,而且它必须与那些更大型的 AI 工具竞争。或者是那些最受欢迎的 AI 工具之一。所以就像我说的,27.99 美元大概是极限了。除非 ChatGPT 的价格疯涨到离谱,让人觉得再用下去已经毫无意义了。
30:58-31:29 - Researcher: That's really insightful - even for a perfect AI tool, you'd only go up to $27.99 because it still has to exist in a competitive market with ChatGPT, and you've got all these other subscriptions eating into your budget. The only exception would be if major influencers were hyping it up as truly revolutionary. Jada, this has been incredibly helpful. Thank you so much for taking the time to walk me through your whole AI journey - from nursing school study cards all the way to how you use it for content creation and your daily life now. Really appreciate your honesty about the pricing and what drives your decisions. - 这确实很有见地——即使是完美的 AI 工具,你也只会加价到 27.99 美元,因为它仍然存在于一个有 ChatGPT 竞争的市场中,而且你还有所有这些其他的订阅开支在占用你的预算。唯一的例外是如果有大牌网红宣传它是真正革命性的产品。 Jada,这些信息非常有帮助。非常感谢你花时间带我回顾了你的整个 AI 使用历程——从护理学校的学习卡片,一直到你现在如何将其用于内容创作和日常生活。非常感谢你对定价和决策驱动因素的诚实分享。
31:29-31:37 - Jada: Now if you are an AI tool, I think you're pretty cool because you're pretty smart. So if you become one of the AI tools, I might try your app. - 那如果你是一个 AI 工具,我觉得你挺酷的,因为你很聪明。所以如果你变成了 AI 工具之一,我可能会尝试你的应用。
31:40-31:55 - Researcher: Ha! I appreciate that - that's probably the best compliment I could get today. If I ever become a subscription product, I'll remember to keep it under $25 and throw in some referral bonuses for you! Thanks again for all your time and insights. This was really valuable. Have a great rest of your day! - 哈哈!我很感激——这可能是我今天收到的最好的赞美了。如果我哪天成了订阅制产品,我会记得把价格定在 25 美元以下,并为你提供一些推荐奖金! 再次感谢你的时间和见解。这非常有价值。祝你今天接下来的时间过得愉快!
31:57-31:58 - Jada: You swear? - 你发誓?
32:00-32:12 - Researcher: Oh, I just meant if I hypothetically became an AI tool you could subscribe to - but I'm just the interviewer today! Was just playing along with your kind comment. Is there anything else you wanted to add or ask before we wrap up? - 哦,我只是说假设我变成了一个你可以订阅的 AI 工具——但我今天只是访谈者!只是在顺着你友善的评价开个玩笑。 在结束之前,你还有什么想补充或提问的吗?
32:13-32:15 - Jada: No. That was it. Thank you. - 没有了。就这些。谢谢。
32:18-32:20 - Researcher: Perfect! Thanks so much, Jada. Take care! - 太棒了!非常感谢,Jada。保重!