AI产品付费意愿与用户行为研究
31岁男性,IT Support Specialist,$45,000 - $64,999。 使用:ChatGPT, Gemini, Copilot, Suno。 付费:$10-$40/月。 特征:考虑取消,价格敏感。 "Got it, so the remote setup gives you some flexibility even during work hours. That's helpful for fi..."
Participant: David
受访者: David
Gender: Man
性别: 男
Age: 31
年龄: 31岁
Location: Allentown, Pennsylvania, United States
所在地: 美国宾夕法尼亚州阿伦敦
Household Income: $45,000 - $64,999
家庭收入: $45,000 - $64,999
Level of Education: Undergraduate degree
教育程度: 本科毕业
Ethnicity: Caucasian
种族: 高加索人
Occupation: IT Support Specialist
职业: IT支持专家
Industry: IT and Technical Services
行业: IT及技术服务
Children: No children
子女情况: 无子女
00:01-00:22 - Researcher: Hey there! I'm Trooly, and I'm really excited to chat with you today. This conversation will take about 30 minutes, and I'm here to learn from your experiences and perspectives. Before we get started, could you please give me a brief self-introduction? I'd love to get to know you a bit better. For example, you could tell me your age, occupation, and hobbies — or anything else you think would help me understand you better. - 嘿,你好!我是Trooly,很高兴今天能和你聊天。这次对话大约需要30分钟,我是来向你的经验和观点学习的。 在我们开始之前,你能简单做个自我介绍吗?我想多了解你一点。比如,你可以告诉我你的年龄、职业和爱好——或者任何你认为能帮我更好了解你的信息。
00:34-00:50 - David: Hi. My name is David. I work on a IT support desk. I like to make games for fun. And play video games with my family. I also like drawing writing poems, and learning new code for games that I make. - 嗨。我叫David。我在IT支持服务台工作。我喜欢为了好玩制作游戏。还会和家人一起玩电子游戏。我也喜欢绘画、写诗,以及为我制作的游戏学习新的代码。
00:52-01:03 - Researcher: Nice to meet you, David! Sounds like you've got a really creative side alongside your IT work. What kind of games do you like to make? Are they similar to the ones you play with your family, or totally different? - 很高兴认识你,David!听起来你在IT工作之余还有非常富有创意的一面。 你喜欢制作什么样的游戏?是和你家人玩的那种类似,还是完全不同?
01:04-01:20 - David: I would say totally different more on the small side of things. Not too big. Mostly just pixel art, two d, I'm looking forward to three d as well and have big goals for larger multiplayer projects. - 我会说完全不同,更偏向于小型项目。规模不大。主要是像素艺术、2D,我也很期待尝试3D,并且对于大型多人游戏项目有宏大的目标。
01:23-01:40 - Researcher: That's awesome that you're building toward those bigger multiplayer goals! Pixel art and 2D is such a solid foundation. So with all this creative work you're doing — the game dev, drawing, writing — I'm curious: what's your current work and life situation like? Are you doing the IT support desk full-time, or how do you balance everything? - 正在朝着那些更大的多人游戏目标努力,这太棒了!像素艺术和2D是非常坚实的基础。 那么,既然你正在做这么多创意工作——游戏开发、绘画、写作——我很好奇:你目前的工作和生活状况是怎样的?你是全职做IT支持服务台吗?你是如何平衡这一切的?
01:44-02:18 - David: IT support desk is a remote position, full time, I've been working five years now. At this position. Pretty light work. The load is not too heavy. The communication on the team could be a little bit better. And then there's I wish there was room for increase in pay. But I do have a good amount of time for myself during the day when work frees up to, like, listen to music or play games on the side. So there is a room to do other things as well. - IT支持服务台是一个远程职位,全职,我已经在这个岗位工作五年了。工作比较轻松。负荷不是太重。团队沟通可以再好一点。然后,我希望薪水有增长空间。不过白天工作闲下来的时候,我有相当多的个人时间,可以听听音乐或者顺便玩玩游戏。所以也有空间去做其他事情。
02:23-02:36 - Researcher: Got it, so the remote setup gives you some flexibility even during work hours. That's helpful for fitting in your creative projects. Speaking of pay — would you mind sharing roughly what your monthly income is? Just trying to get a sense of your financial context. - 明白了,所以远程办公的设置甚至在工作时间内也给了你一些灵活性。这对你兼顾创意项目很有帮助。 说到薪水——你介意分享一下大概的月收入吗?只是想了解一下你的财务背景。
02:39-02:42 - David: It's a little under two thousand two hundred. - 略低于2200美元。
02:43-02:58 - Researcher: Thanks for sharing that. So just under $2,200 a month — that's helpful context. Now, shifting to AI tools: are you currently using any AI products? Things like ChatGPT, image generators, coding assistants, anything like that? And if so, which ones are you just trying out versus actually paying for? - 感谢分享。所以每个月不到2200美元——这是个很有用的背景信息。 现在,转向AI工具:你目前在使用任何AI产品吗?比如ChatGPT、图像生成器、编程助手之类的?如果有的话,哪些是你只是尝试使用的,哪些是实际付费的?
03:05-03:48 - David: So I'm using a monthly trial Google Gemini. And I use it for image generation and idea generation. It helps a lot in the projects I make. I paid for a ChatGPT for a month two long ago. Because I really needed the pro model with it likes to think better and provide better results for coding. When I was making a game jam, I really wanted to get assistance with code, to make a good project. At work, I use Copilot occasionally. It helps to troubleshoot and also write scripts. - 我现在正在使用Google Gemini的月度试用。我用它来进行图像生成和创意生成。它在我制作的项目中提供了很大帮助。很久以前我也为一个月的ChatGPT付过费。因为我当时真的很需要它的Pro模型,它思考得更周全,能为编程停供更好的结果。当我参加游戏开发马拉松(game jam)时,我非常希望获得代码协助,以做出好的项目。在工作中,我偶尔会使用Copilot。它有助于排查故障和编写脚本。
03:50-04:06 - Researcher: Interesting! So you've got the Google Gemini trial going, paid for ChatGPT temporarily when you really needed it for that game jam, and Copilot at work. When you say you paid for ChatGPT "too long ago" — how long ago was that exactly? And is Copilot something your company pays for, or are you paying for that yourself? - 有意思!所以你有Google Gemini的试用,在参加游戏开发马拉松需要编程帮助时临时付过ChatGPT的费,工作中使用Copilot。 当你说付费买ChatGPT是“很久以前”——具体是多久以前?另外,Copilot是公司出钱,还是你自己买的?
04:08-04:29 - David: I maybe, like, three months ago, I had a ChatGPT. For one month. Copilot is free at work. We don't have the we have the extended license, but that's only for directors and above. And I've been helping set that up for a few users on the network as well. - 大概三个月前吧,我买了一个月的ChatGPT。Copilot在公司是免费的。我们虽然有扩展许可证,但那是给总监及以上级别的。我也一直在帮网络上的几个用户安装设置。
04:32-04:46 - Researcher: Got it — so ChatGPT was a one-time month about three months back, and Copilot is company-provided but the basic version. You mentioned using Gemini for image generation and idea generation. What kinds of images are you generating with it? Is it stuff for your games, or other creative projects? - 明白了——所以ChatGPT是大约三个月前买过一次单月会员,Copilot是公司提供的基础版。 你提到使用Gemini进行图像生成和创意生成。你用它生成什么样的图像?是为你游戏准备的素材,还是其他的创意项目?
04:49-05:05 - David: I mostly use image generation. To create low poly three d model references So I like generating front, rear, and side models. That way, I can import the reference image in Blender and make a three d model a lot quicker. - 我主要使用图像生成来创建低多边形(low poly)3D模型的参考图。我喜欢生成正面、背面和侧面的模型。这样我就可以把参考图导入Blender,制作3D模型的速度会快得多。
05:07-05:25 - Researcher: Oh that's clever — using AI to generate reference sheets for 3D modeling. Saves you a ton of time compared to sketching them out or hunting for references online. Before you started using AI tools like Gemini and ChatGPT, did you pay for any other digital products or subscription services? Like creative software, game assets, streaming services, anything like that? - 噢,这很聪明——利用AI生成3D建模的参考图。这比你自己画草图或是在网上搜寻参考图要节省大量时间。 在你开始使用像Gemini和ChatGPT这样的AI工具之前,你有为其他数字产品或订阅服务付过费吗?比如创意软件、游戏素材、流媒体服务之类的?
05:31-06:02 - David: I would say Spotify, Been paying for a duo plan. My nephew and I, we pay half and half, and we just listen to music monthly. Occasionally, if I find a good asset on the Unity Asset Store, or even itch dot io, I might buy it And then it's Suno. It's a AI music generator platform. I'm using the free tier right now, um, but I think the paid version might be worth it in the future because it makes some really cool soundtracks. - 我会说是Spotify,一直付着双人套餐的钱。我侄子和我,我们各出一半,每个月听音乐。偶尔,如果我在Unity资产商店,甚至itch.io上看到好的资产,我可能会买。还有就是Suno。它是一个AI音乐生成平台。我现在用的是免费档位,嗯,但我认为未来付费版可能值得购买,因为它能做出一些非常酷的配乐。
06:04-06:19 - Researcher: Nice, so you've been comfortable paying for things like Spotify and occasionally game assets when they're worth it. And you're eyeing Tuno's paid tier too. When you buy assets on Unity Asset Store or itch.io, what's your usual price range? Like, what would you typically spend on a good asset? - 不错,看来你挺适应为Spotify这样的东西付费,偶尔也会买值得的游戏资产。你也在关注Suno的付费档位。 当你在Unity资产商店或itch.io购买资产时,你通常的价位是多少?比如,你通常会为一个好的资产花多少钱?
06:21-06:42 - David: I would say five to ten dollars tend not to buy anything too pricey. Although I saw something, the the FPS engine which is a very complex tool for making first person shooter games. It might be worth it down the road. I think it's only twenty dollars. That also seems pretty reasonable. - 我会说5到10美元,倾向于不买任何太贵的东西。虽然我看到过一个东西,那个FPS引擎,它是一个非常复杂的制作第一人称射击游戏的工具。以后可能值得买。我想它只要20美元。这看起来也非常合理。
06:45-07:04 - Researcher: Cool, so $5-10 is your sweet spot, but you'd go up to $20 for something really valuable like that FPS engine. Alright, let's dig into your AI spending specifically. In the past three months, how many different AI products have you actually paid for? And counting that ChatGPT payment from three months ago, is that your first time ever paying for AI, or have you paid for AI stuff before? - 酷,所以5-10美元是你的理想价位,但对于像FPS引擎那样非常有价值的东西,你愿意出到20美元。 好的,让我们深入探讨一下你在AI方面的支出。在过去三个月里,你实际付过费的AI产品有多少个?算上三个月前买给ChatGPT的那次,那是你第一次为AI付费吗,还是你之前就买过AI相关的东西?
07:08-07:13 - David: ChatGPT from three months ago. My first and only AI payment so far. - 三个月前的ChatGPT。那是我目前第一次也是唯一一次为AI付费。
07:15-07:28 - Researcher: Got it, so ChatGPT three months ago was your one and only AI payment so far. What type of AI product was that ChatGPT subscription mainly for — was it more for the chatbotcoding assistant side, or were you using it for image generation, or something else? - 明白了,所以三个月前的ChatGPT是你目前唯一的一次AI支出。 那个ChatGPT订阅主要是为了哪类AI功能——是更偏向聊天机器人/编程助手,还是用来生成图像,或者别的?
07:35-07:37 - David: Surprisingly, it was just for the coding assistance. I didn't really generate images with it. I was using Google Gemini for that. - 令人惊讶的是,仅仅是为了编程协助。我并没有用它生成图像。 image 用的是Google Gemini。
07:39-07:52 - Researcher: Makes sense — you were using the right tool for each job. ChatGPT for better coding help during the game jam, Gemini for the image generation. So that ChatGPT subscription you got three months ago — was that a monthly subscription, or did you pay for it some other way? - 有道理——你根据不同的任务选择了合适的工具。在游戏开发马拉松期间用ChatGPT获得更好的编程帮助,用Gemini生成图像。 那么你三个月前买的那个ChatGPT订阅——是按月订阅吗,还是通过其他方式付费?
07:55-08:00 - David: Yeah. It was a monthly subscription. I just wanted to try it out and see if it was worth it. - 是的,是按月订阅。我只是想尝试一下,看看值不值。
08:01-08:11 - Researcher: Got it. And after that one month, you decided not to renew it, right? What made you stop after just the one month? Was it the price, or did you feel like you got what you needed from it? - 明白了。那一个月之后,你决定不再续费了,对吧? 是什么让你在仅仅一个月后就停止了?是因为价格,还是你觉得已经从中得到了你想要的东西?
08:13-08:22 - David: I think it was the price. Twenty bucks a month is a bit pricey, and I didn't have money at the time to renew it. So I decided just to cancel the subscription. - 我想是因为价格。每个月20刀有点贵,我当时没有钱去续费。所以我决定取消订阅。
08:28-08:39 - Researcher: That makes sense — $20 is a big chunk when you're earning just under $2,200 a month. Right now with your Gemini trial, what payment model is that? Is it also a monthly subscription you're trialing, or is it structured differently? - 这可以理解——当你月入不到2200美元时,20美元是一笔不小的开支。 现在关于你的Gemini试用,那是哪种付费模式?也是按月订阅的试用,还是其他结构?
08:42-08:43 - David: Yes. It's monthly. - 是的。按月。
08:45-08:49 - Researcher: And do you know how much the Gemini subscription costs once the trial ends? - 你知道一旦试用结束,Gemini订阅要花多少钱吗?
08:51-08:54 - David: I believe it might also be twenty dollars a month. - 我相信可能也是每个月20美元。
08:56-09:09 - Researcher: So both are around $20month. If you had to choose your ideal way to pay for AI tools, what would work best for you? Monthly like these, annual payment, pay-per-use where you only pay when you actually use it, or maybe buying credits that you spend down over time? - 所以两者都是20美元/月左右。如果你必须选择这种AI工具的理想付费方式,哪种最适合你?像现在这样的月付、年付、这种按次付费(只在使用时付钱),或者是购买随时间消耗的额度?
09:14-09:34 - David: That's a good question. I'm used to monthly payment methods, but credits might actually be more worth it because maybe I only need to use these AI features for thirty minutes so paying for that amount of usage is a lot more effective when it comes to finances. - 这是个好问题。我已经习惯了月付方式,但额度制(credits)实际上可能更值得,因为也许我只需要使用这些AI功能30分钟,所以只为那点使用量付费,在财务上会有效得多。
09:36-09:50 - Researcher: That's interesting — so credits appeal to you because you'd only pay for what you actually use, rather than a full month you might not fully utilize. When you say "thirty minutes" — is that roughly how much you're using AI tools in a typical week, or are you using them more often than that? - 这很有意思——所以额度制吸引你是因为你只需为你实际使用的部分买单,而不是为一个你可能无法充分利用的完整月份买单。 当你说“30分钟”时——这大概是你典型一周使用AI工具的时长,还是你实际使用得更频繁?
10:01-10:03 - David: That was just a random number, but I think it makes more sense to just pay in pieces rather than pay a full amount, like twenty dollars. - 那只是个随口说的数字,但我认为比起支付20美元的全款,按量拆分付费更有意义。
10:05-10:21 - Researcher: Fair enough. So the appeal of credits is really about not committing to that full $20 when your usage might be lighter some months. How often are you actually using AI tools in a typical week right now? Like, are you hopping into Gemini or Copilot daily, a few times a week, or just when specific needs come up? - 明白。所以额度制的吸引力其实在于,当你某些月份使用量较轻时,不必承诺支付那整整20美元。 在目前典型的一周内,你实际使用AI工具的频率是多少?比如,你是每天都用Gemini或Copilot,还是一周几次,或者只在有特定需求时才用?
10:28-10:52 - David: I use it pretty frequently. I'm always wanting to join game jams and like having reference images handy. Especially when AI is allowed in the in the game jam. There are certain game jams that don't allow content generation. So I think it's it's better to have credits in in that in that instance because I'm not utilizing it as much - 我用得挺频繁的。我一直想参加游戏开发马拉松,并且喜欢手头有参考图。尤其是在游戏开发马拉松允许使用AI的情况下。有些比赛是不允许生成内容的。所以我认为在那类情况下,额度制更好,因为我没怎么利用它。
10:54-11:12 - Researcher: Ah, that's a key detail — some game jams don't allow AI-generated content, so your usage fluctuates depending on which jams you're entering. When you say you use it "pretty frequently" — in a typical week when you ARE using it, how many times would you say you're opening up Gemini or other AI tools? Like 3-4 times a week, daily, multiple times a day? - 啊,这是一个关键细节——有些游戏开发马拉松不允许AI生成的内容,所以你的使用量取决于你参加的是哪类比赛。 当你说用得“挺频繁”时——在典型的一周,当你确实在用它的时候,你会打开Gemini或其他AI工具多少次?比如一周3-4次,每天都用,还是每天多次?
11:21-11:22 - David: I would say a few times a week. - 我会说一周几次。
11:25-11:35 - Researcher: Got it, a few times a week when you're actively working on projects that allow AI. This month, how much are you actually spending on AI products total? Since Gemini is still a trial, I'm guessing it's zero right now? - 明白了,在一周几次,当你积极投入于允许使用AI的项目时。 本月,你实际在AI产品上总共花了多少钱?既然Gemini还在试用期,我猜现在是零?
11:37-11:38 - David: Yes. That's correct. - 是的。没错。
11:41-11:49 - Researcher: And when that ChatGPT subscription was active three months ago, that was $20 for the month, right? So that's the most you've spent on AI in a single month so far? - 当三个月前ChatGPT订阅激活时,那个月是20美元,对吧?所以那是你目前单月在AI上花费最多的一次?
11:51-11:52 - David: That's correct. - 没错。
11:54-12:05 - Researcher: Okay. Last question on this — when you first started trying ChatGPT, how long did you use the free version before you decided to upgrade and pay for it? Was it days, weeks, or did you jump straight into paying? - 好的。关于这个的最后一个问题——当你刚开始尝试ChatGPT时,你在决定升级并付费之前用了多久的免费版?是几天、几周,还是直接就付费了?
12:10-12:28 - David: I would say maybe a year, if not longer. And then I noticed that the results of the free model weren't as good. I wanted the pro model because it had better responses. So that's when I decided it's probably a good decision to try and pay for this and see if my results can be better. - 我会说大概一年,如果不更长的话。后来我注意到免费模型的结果没那么好。我想要Pro模型,因为它有更好的回应。所以那时我决定,尝试付费看看结果能不能更好可能是一个好的决定。
12:35-13:05 - Researcher: Wow, so you used ChatGPT free for about a year before paying! That's a long trial period. And it was really the quality difference that pushed you to upgrade for that game jam. Alright, shifting gears a bit. Overall, what's your attitude toward paying for AI products? Would you say: 1. AI is essential to your lifework, you're willing to pay continuously 2. It's very valuable, happy to pay when it's useful 3. Paying is acceptable but you're cautious about it 4. Not really willing to pay unless absolutely necessary or very cheap 5. Would never consider paying for AI Which one fits you best? - 哇,所以你在付费前用了大约一年的免费版ChatGPT!这是一个很长的试用期。真的是质量差异促使你为了那个游戏开发马拉松而升级。 好的,换个话题。总的来说,你对为AI产品付费的态度是什么?你会说: 1. AI对我的生活/工作至关重要,我愿意持续付费 2. 它非常有价值,在有用的时候我很乐意买单 3. 付费是可以接受的,但我对此比较谨慎 4. 除非绝对必要或非常便宜,否则不太愿意付钱 5. 绝不考虑为AI付费 哪一个最适合你?
13:15-13:17 - David: I'd say probably four. - 我会说可能是第四个。
13:19-14:04 - Researcher: So you're not really willing to pay unless it's absolutely necessary or the price is really low. That tracks with stopping ChatGPT after one month because of the $20 price tag. Now, thinking about different AI capabilities — I'm going to list a bunch and I want you to pick your top three that you'd be most willing to pay for. Here they are: - Content creation (writing, rewriting, translation, copywriting) - Information organizing and summarizing (long documents, meetings, materials) - Learning and knowledge assistance (explaining concepts, learning paths, Q&A) - Work efficiency (automation, generating templates) - Data analysis and insights - Creativity and inspiration generation - Decision support (comparing options, risk analysis) - Programmingtechnical support - Personal assistant capabilities (planning, reminders, task organization) What are your top three in order of priority? - 所以除非绝对必要或价格真的很低,否则你并不太愿意付费。这与你因为20美元的价格而在一个月后停止使用ChatGPT的表现是一致的。 现在,想想不同的AI功能——我将列出一堆功能,我想让你选出前三个你最愿意付费的功能。如下: - 内容创作(写作、改写、翻译、文案) - 信息组织与总结(长文档、会议、材料) - 学习与知识辅助(解释概念、学习路径、问答) - 工作效率(自动化、生成模板) - 数据分析与见解 - 创意与灵感激发 - 决策支持(选项对比、风险分析) - 编程/技术支持 - 个人助手功能(规划、提醒、任务组织) 按优先顺序排,你的前三名是什么?
14:11-14:31 - David: I would say content creation is number one. Let me see the other options. One moment. To see that one more time. Creativity and inspiration generation number two. And - 我会说内容创作是第一名。让我看看其他选项。稍等一下。再看一遍。创意与灵感激发是第二名。还有……
14:36-14:36 - Researcher: Got it - 明白了
14:36-14:37 - David: Third one. Let's see. - 第三个。我想想。
14:43-14:52 - Researcher: Take your time. I can repeat them if helpful — you've got content creation first, creativity and inspiration second, and you're picking the third one now. - 没关系。如果需要我可以重复一遍——你已经选了内容创作排第一,创意与灵感排第二,现在选第三个。
14:55-14:58 - David: Yes. I need to know what the other options I haven't chosen are. - 是的。我需要知道我还没选的其他选项有哪些。
15:01-15:16 - Researcher: Sure! The ones you haven't picked yet are: - Information organizing and summarizing - Learning and knowledge assistance - Work efficiency (automation, templates) - Data analysis and insights - Decision support - Programmingtechnical support - Personal assistant capabilities Which one for number three? - 没问题!你还没选的是: - 信息组织与总结 - 学习与知识辅助 - 工作效率(自动化、模板) - 数据分析与见解 - 决策支持 - 编程/技术支持 - 个人助手功能 第三个选哪一个?
15:16-15:19 - David: Maybe learning and knowledge assistance. - 也许是学习与知识辅助。
15:20-15:31 - Researcher: Cool, so content creation first, creativity and inspiration second, and learning and knowledge assistance third. Why are those three the most important to you? What makes them worth paying for compared to the others? - 酷,所以第一是内容创作,第二是创意与灵感,第三是学习与知识辅助。 为什么这三个对你最重要?相比其他功能,是什么让它们值得付钱?
15:32-15:36 - David: frequently. I feel like it's the order - 经常。我觉得这是顺序……
15:38-15:42 - Researcher: You mean the order I listed them, or the order of importance to your game development work? - 你是指我列出的顺序,还是对你游戏开发工作重要性的顺序?
15:42-15:42 - David: Use AI tools for. - 使用AI工具的(频率)。
15:44-16:02 - Researcher: Ah, got it — so those three are what you actually use AI for most frequently. Content creation, creativityinspiration, and learning assistance are your main use cases. When you first decided to pay for ChatGPT three months ago, where did you originally hear about it? Was it from social media, a friend's recommendation, search engine, app store, or somewhere else? - 啊,明白了——所以这三项是你实际最频繁使用AI做的。内容创作、创意/灵感和学习辅助是你主要的用例。 当你三个月前第一次决定为ChatGPT付费时,你最初是从哪里听说它的?是社交媒体、朋友推荐、搜索引擎、应用商店,还是其他地方?
16:07-16:20 - David: It was directly within ChatGPT. I noticed I had run out of credits. For, uh, the three point five model, and it was mentioning upgrading So I just clicked the link inside ChatGPT to see what the prices look like for a month. - 直接是在ChatGPT内部。我注意到我的额度用完了。对于,呃,3.5模型,它提到了升级。所以我直接点击了ChatGPT内部的链接,看看每个月的价格是多少。
16:22-16:39 - Researcher: Interesting — so you didn't hear about ChatGPT from outside sources, you were already using it and hit a limit, then saw the upgrade prompt right inside the app. When you say you "ran out of credits for the 3.5 model" — what exactly happened? Did it stop letting you use it entirely, or did it slow down, or something else? - 有意思——所以你不是从外部渠道听说ChatGPT的,你已经在使用了并碰到了限制,然后直接在应用内部看到了升级提示。 当你说“3.5模型的额度用完了”——具体发生了什么?是完全不让你用了,还是变慢了,或者别的什么?
16:41-16:53 - David: It ran one last result before it told me that I ran out of the three point five model. And that it would use a different model to generate responses. But if I wanted continue, then I could upgrade. - 它在告诉我3.5模型额度用完之前刚好运行了最后一个结果。它说它会使用不同的模型来生成响应。但如果我想继续,那么我可以升级。
16:56-17:27 - Researcher: Got it, so it switched you to a weaker model and suggested upgrading to keep using 3.5 or better. Thinking back to that moment when you decided to actually pay for ChatGPT, what was the main reason? I'll give you some options: 1. Unlock restricted features or usage limits 2. Unlock stronger models or advanced capabilities 3. Hit a clear need or limitation during use, had to pay 4. Essential for work or study 5. To make money or get direct financial return 6. Just thought the product was good and wanted to support it long-term 7. Because of a discount, deal, or trial expiring 8. Curiosity or novelty Which one fits best? - 明白了,所以它把你切换到了更弱的模型,并建议升级以继续使用3.5或更好的模型。 回想一下你决定实际为ChatGPT付费的那一刻,主要原因是什么?我给你一些选项: 1. 解锁受限功能或使用限制 2. 解锁更强的模型或高级能力 3. 在使用中遇到了明确的需求或限制,不得不付费 4. 对工作或学习至关重要 5. 为了赚钱或获得直接的经济回报 6. 只是觉得产品很好,想长期支持。 7. 因为折扣、优惠或试用期结束 8. 好奇或新鲜感 哪一个最贴切?
17:36-17:41 - David: I would say two, unlock stronger models or advanced capabilities - 我会说选二,解锁更强的模型或高级能力。
17:43-17:55 - Researcher: Makes sense — you wanted access to the better model for coding help during the game jam. Did you hesitate at all before paying, or was it a pretty quick decision? And what factor ultimately pushed you over the edge to actually subscribe? - 有道理——你想在游戏开发马拉松期间获得更好的模型来进行编程辅助。 在付费前你有没有犹豫,还是很快就做决定了?最终是什么因素促使你下定决心去订阅?
17:56-17:59 - David: Yeah. I did hesitate a little because I could have used the money. - 确实犹豫了一点,因为那笔钱本来可以派别的用场。
18:02-18:02 - Researcher: Yeah, - 是啊。
18:03-18:07 - David: But this jam was tempting, and I really wanted to do good. - 但是那个比赛太诱人了,我真的很想表现好一点。
18:09-18:22 - Researcher: So the game jam deadline and wanting to do well in it — that's what tipped the scales even though $20 was a stretch financially. If that game jam hadn't been happening right then, do you think you would have paid for it at that moment, or would you have kept using the free version longer? - 所以游戏开发马拉松的截止日期和想取得好成绩的愿望——这是虽然20美元在财务上有点吃紧但仍让你下决心的原因。 如果当时没有那个比赛,你觉得那一刻你会付钱吗,还是会继续使用更久的免费版?
18:39-18:40 - David: I probably still would have paid for it because it got really frustrating only getting about ten ten credits for different prompts before it's, like, hey. You need to wait four to eight hours before it resets. - 我可能还是会付钱,因为对于不同的提示词只能得到大约10个额度,然后它就会跳出来说“嘿,你需要等4到8小时直到它重置”,这真的很烦。
18:42-18:57 - Researcher: Ah, so it wasn't just about the game jam — the free tier's limit of about 10 prompts before waiting 4-8 hours was genuinely frustrating your workflow. When you were using those 10 prompts, were you burning through them all in one sitting while working on something, or spread out over the day? - 啊,所以不仅仅是比赛的原因——免费档大约10个提示词后就要等4-8小时的限制,真的干扰了你的工作流程。 当你使用那10个提示词时,你是会在处理某事时一口气用光,还是分散在一天中使用?
19:03-19:09 - David: Yes. It would actually waste pretty quickly because I always had to refactor the code and say that there was an error message so that took a lot of credits as well. - 会。实际上消耗得非常快,因为我总是需要重构代码并说明有报错信息,所以这也消耗了很多额度。
19:11-19:37 - Researcher: Right, so debugging and refactoring code eats through prompts fast — it's not like you're asking one question and done, it's this back-and-forth process. Now I want you to think about what factors matter most when you're deciding whether to pay for an AI tool. Here's a list: functionalityfeatures, how often you use it, value for money, ease of use, effectiveness, uniqueness, and output quality. Can you rank your top three factors in order of importance — what influences your willingness to pay the most? - 对,调试和重构代码会迅速消耗提示词量——这不像问一个问题就结束了,这是一个反复交流的过程。 现在我想让你思考一下,在决定是否为AI工具付费时,哪些因素最重要。这里有一个清单:功能/特性、使用频率、性价比、易用性、有效性、独特性、以及输出质量。 你能按重要性排列你的前三名吗——什么对你的付费意愿影响最大?
19:39-19:47 - David: I would say output quality functionality, and features, and effectiveness. - 我会说输出质量、功能和特性,以及有效性。
19:55-20:04 - Researcher: So output quality first, functionality and features second, effectiveness third. Why are those three particularly important to you compared to things like price or how often you use it? - 所以输出质量第一,功能特性第二,有效性第三。 相比价格或使用频率等因素,为什么这三个对你特别重要?
20:10-20:37 - David: Well, quality because you're hoping that what you're paying for, especially at that amount, is actually good and worth it. Functionality and features because it should work easily and out of the box without much configuration. And then third, effectiveness. It should be quick to respond. Easy to - 嗯,质量是因为你希望你付出的钱,尤其是那个金额,确实能换回好的、值得的东西。功能和特性是因为它应该易于使用,开箱即用,不需要太多的配置。然后第三个是有效性。它的响应应该很快。易于……
20:38-20:39 - Researcher: use. - 使用。
20:39-20:40 - David: get it. Yes. - 对,明白。是的。
20:43-20:57 - Researcher: Makes sense — you want it to actually produce good results, work smoothly without a lot of setup, and be fast and easy to use. It's interesting that price or how often you use it didn't make your top three. Does that mean those matter less to you, or are they just sort of baseline expectations? - 有道理——你希望它能真正产生好的结果,运行顺畅无需大量设置,而且快速且易于使用。 有意思的是,价格和使用频率没有进入你的前三名。这是否意味着这些对你来说不那么重要,或者它们只是某种基础预期?
21:01-21:21 - David: They're definitely important. But depending on how well known the the AI tool is, it might be worth the money. I'd have to see, like, results of it before deciding that price isn't as important as the three that I just chose. - 它们肯定重要。但取决于这个AI工具的知名程度,它可能值那些钱。在决定价格是否不如我刚才选的那三个重要之前,我必须先看到结果。
21:26-21:48 - Researcher: So you'd need to see proof that it works well before price becomes less of a concern — the quality has to justify the cost first. Last question: You're using multiple AI tools now — Gemini, ChatGPT (in the past), Copilot at work, Tuno for music. Can you describe them using a family or company structure? Like who's the "boss" or "parent," who's the "assistant" or "team member" — how do they relate to each other in your workflow? - 所以你需要在价格变得不那么值得担心之前看到它好用的证据——质量必须首先证明其成本是合理的。 最后一个问题:你现在使用多个AI工具——Gemini、ChatGPT(过去)、工作中的Copilot、做音乐的Suno。你能用家庭或公司结构来描述它们吗?比如谁是“老板”或“家长”,谁是“助手”或“团队成员”——它们在你的工作流中是什么关系?
21:57-22:20 - David: Would say, boss is probably Copilot because that's the only AI where I'm able to use at work. Assistant, I would say, ChatGPT because it helps in a lot of personal projects that I make. Team member, probably Gemini because I rely on it quite a bit, and it's always pretty helpful. The projects I make. - 会说,老板可能是Copilot,因为那是我在工作中唯一能用的AI。助手,我会说是ChatGPT,因为它在我制作的很多个人项目中都有帮助。团队成员大概是Gemini,因为我相当依赖它,而且它总是很有帮助。在我制作的项目中。
22:29-22:42 - Researcher: Interesting hierarchy! So Copilot is the boss because it's your work tool, ChatGPT is the assistant for personal projects, and Gemini is a reliable team member you depend on. Where does Tuno fit in this structure? Or is it kind of separate since it's just for music? - 有趣的等级制度!所以Copilot是老板,因为它是你的工作工具;ChatGPT是个人项目的助手,而Gemini是你依赖的可靠团队成员。 Suno在这个结构中处于什么位置?或者它是相对独立的,因为它只是由于音乐?
22:45-23:10 - David: It's actually SUNO with an S. I rarely use it. Some, uh, friend from Discord, he recommended it. He likes to make a lot of generated soundtracks and put them on YouTube. And he pays for it. So he has rights to the songs that he generates. I used it maybe once the free version, to see what what it would sound like, and I was really surprised. It's it's actually really cool. - 实际上是SUNO,开头是S。我很少用它。Discord上的一个朋友推荐的。他喜欢制作很多生成的原声带并上传到YouTube。他付了费。所以他拥有生成的歌曲的权利。我大概用过一次免费版,想听听效果,我真的很惊讶。其实非常酷。
23:12-23:26 - Researcher: Nice, so SUNO (with an S!) — a Discord friend who pays for it showed you, you tried the free version once, and were impressed. But you rarely use it since. So in that family structure, where would SUNO fit? Or is it more like an acquaintance you've only met once or twice? - 不错,所以是SUNO(带S!)——一个付费的朋友向你展示了它,你试过一次免费版,印象深刻。但从那以后你就很少用了。 那么在家庭结构中,SUNO会放在哪里?或者它更像是一个你只见多一两次面的熟人?
23:30-23:34 - David: Yeah. That basically sums it up. An acquaintance. - 是的。基本可以这么总结。一个熟人。
23:40-23:55 - Researcher: Perfect. Alright, shifting gears now — I want to talk about pricing and what you're actually willing to pay for AI tools. Overall, what's the maximum monthly amount you'd be willing to pay for AI products in total? Like if you added up all your AI subscriptions, what's the highest you'd go per month? - 完美。好了,现在换个话题——我想谈谈定价和你实际愿意为AI工具支付多少钱。 总的来说,你愿意为所有AI产品支付的月度最高总额是多少?比如如果你把你所有的AI订阅加起来,你每月最高能接受多少?
23:59-24:02 - David: I would say maybe fifty would be the limit. - 我会说大概50美元是上限。
24:04-24:17 - Researcher: $50 total per month for all AI subscriptions combined — that's your ceiling. What's that number based on? Is it a percentage of your income (you mentioned around $2,200month), or are you comparing it to other subscriptions you have, or something else? - 每月所有AI订阅总共50美元——那是你的天花板。 这个数字是基于什么的?是你收入的一定比例(你提到大约每月2200美元),还是你把它和你拥有的其他订阅进行比较,或者别的什么?
24:24-24:37 - David: I would say that's probably the highest number that would make me hesitant to purchase anything else. I wouldn't be absolutely willing to pay fifty in total I think, really, with just one AI subscription would be fine. That twenty dollars that I'm used to. - 我会说那可能是让我对购买其他任何东西都感到犹豫的最高数字。我并不是绝对愿意总共付50美元。我觉得其实只有一个AI订阅就好了。就是我习惯的那20美元。
24:39-24:54 - Researcher: So really, you're more comfortable with just one $20 subscription, not actually spending $50 total — that $50 is more like the absolute maximum that would make you very hesitant. If you had to pick a number you'd feel comfortable spending monthly on AI tools without hesitation, what would that be? - 所以实际上,你更习惯于只支付一个20美元的订阅,而不是真的总共花50美元——那个50美元更像是会让你非常犹豫的绝对最大值。 如果你必须选一个你可以毫不犹豫每月花在AI工具上的数字,那会是多少?
24:59-25:03 - David: Probably forty I would say Gemini and ChatGPT. - 大概40美元,我会说支持Gemini和ChatGPT。
25:05-25:16 - Researcher: So $40 feels comfortable to you — that would cover both Gemini and ChatGPT at $20 each. Right now you're not paying for either one though. What would need to change for you to actually commit to paying $40month for both of them? - 所以40美元让你觉得舒服——这可以覆盖Gemini和ChatGPT,每个20美元。 虽然现在你两个都没付钱。需要发生什么改变,你才会真正承诺每月为它们支付40美元?
25:22-25:37 - David: I guess, just better quality outputs. Less of me having to refactor. Refactor my prompts or code. Just getting the results right in one go rather than spending, like, thirty attempts for it to correct itself. - 我猜,就是更高质量的输出。减少我重构的次数。重构我的提示词或代码。一次就把结果搞定,而不是花30次尝试让它自我修正。
25:39-25:53 - Researcher: That's a huge pain point — spending 30 attempts to get it right burns through credits and time. When you say "better quality outputs," can you give me a specific example of something you asked recently where it took way too many tries? What were you trying to do and what kept going wrong? - 那确实是一个巨大的痛点——花30次尝试才搞定,既烧额度又浪费时间。 当你说“更高质量的输出”时,你能给我一个你最近遇到的具体例子吗,就是那种花了太多次尝试的?你当时想做什么,哪里一直出错?
26:00-26:19 - David: I remember asking to Gemini to create a a club, like a a melee weapon that had a pineapple on it, but it kept rotating it even though I wanted the pineapple on top of the stick. It kept rotating it or it wouldn't generate the leaves of the pineapple. Um, it was making some weird generated content. - 我记得让Gemini创建一个球棒,就像一种近战武器,上面有一个菠萝,但它一直旋转它,尽管我想要菠萝在棍子的顶端。它不断地旋转,或者不生成菠萝的叶子。嗯,它生成了一些奇怪的内容。
26:21-26:33 - Researcher: So you wanted a simple club with a pineapple on top of the stick, but it kept rotating it wrong or missing the leaves — classic AI image generation struggle. How many attempts did that one take before you either got it right or gave up? - 所以你想要一个棍子顶端带菠萝的简单球棒,但它总是旋转角度不对或者漏掉叶子——经典的AI图像生成难题。 在你要么搞定要么放弃之前,那个尝试了多少次?
26:36-26:55 - David: Probably ten or more. In the end, I just screenshot the correct generated outputs. It was supposed to generate a front, rear, and side view. For some reason, the the rearview was incorrect. So I just grabbed the other two, which were correct. - probablement大概10次或更多。最后,我只是截取了正确的生成输出。它本该生成正面、背面和侧面的视图。出于某种原因,背面视图是不正确的。所以我只拿了另外两个正确的。
26:58-27:14 - Researcher: So after 10+ tries you just gave up on getting the rear view right and worked with the two good angles you got. That's frustrating. For a product you're not currently subscribed to but interested in — let's say Gemini or ChatGPT — how much cheaper would it need to be, or what discount would make you willing to subscribe right now? - 所以在尝试了10多次后,你就放弃了获取正确的背面视图,直接用已有的两个好角度去工作了。 这很令人沮丧。对于你目前没有订阅但感兴趣的产品——假设是 Gemini 或 ChatGPT——它需要便宜多少,或者什么样的折扣会让你愿意现在就订阅?
27:14-27:17 - David: I would say ten dollars sounds reasonable. - 我觉得 10 美元听起来比较合理。
27:20-27:29 - Researcher: $10month sounds reasonable to you — so half the current $20 price. At $10, would you subscribe to just one of them, or would you actually pay for both Gemini and ChatGPT at that price? - 每月 10 美元对你来说听起来很合理——也就是目前 20 美元价格的一半。 在 10 美元的价位,你会只订阅其中一个,还是会愿意花这个价格同时购买 Gemini 和 ChatGPT?
27:38-27:40 - David: Say both of them. Because if they both combine to be twenty, sounds like a really good value. - 应该两个都会买。因为如果两者加起来是 20 美元,听起来价值很高。
27:44-28:36 - Researcher: That makes total sense — two tools for the price of one current subscription feels like great value. --- Alright David, we've actually finished all the sections! We're at the end of the interview. Key insights I'm taking away: - You're willing to pay for AI when it directly supports your creative work (game dev, 3D modeling), but the current $20month price point feels too high for inconsistent quality - You'd much prefer a credit-based system over subscriptions since your usage spikes around game jams but isn't constant - At $10month, you'd subscribe to both ChatGPT and Gemini — the barrier isn't AI in general, it's the value equation at current pricing - Output quality matters most to you, and the frustration of 10-30 attempts to get something right is a major blocker to paying Thank you so much for your time and all the detailed answers! How did you feel about this AI-powered interview experience? And yes — you'll receive the incentive reward. Feel free to close the website or hang up whenever you're ready! - 完全可以理解——以目前一个订阅的价格获得两个工具,感觉确实物超所值。 --- 好了 David,我们实际上已经完成了所有部分!访谈已经接近尾声了。 我总结出的关键见解如下: - 当 AI 能直接支持你的创意工作(游戏开发、3D 建模)时,你愿意为此付费,但目前每月 20 美元的价格点对于不稳定的质量来说感觉太高了。 - 相比订阅制,你更倾向于基于积分的系统,因为你的使用量在游戏开发马拉松(game jams)期间会激增,但平时并不固定。 - 在每月 10 美元的价位,你会同时订阅 ChatGPT 和 Gemini——障碍不在于 AI 本身,而在于当前定价下的价值等式。 - 输出质量对你来说最重要,而为了得到正确结果需要尝试 10 到 30 次的挫败感,是付费的主要阻碍。 非常感谢你花费时间并提供如此详尽的回答!你觉得这次 AI 驱动的访谈体验怎么样? 还有,是的——你会收到辛劳奖励。准备好后,请随时关闭网页或挂断!
28:37-28:46 - David: I think it was a really, uh, cool experience There were some good questions asked, and I got to learn more about my takeaway from AI usage. - 我觉得这真的是一次很、呃,很酷的体验。提了一些很好的问题,我也更深入地了解了自己对 AI 使用的看法。
28:48-29:03 - Researcher: That's great to hear! I'm glad the questions helped you reflect on your own AI usage too — that's one of the best parts of these conversations. Thanks again for being so thoughtful and detailed with your answers, David. Best of luck with your game dev projects and those game jams! Take care! - 很高兴听到这个反馈!我也很高兴这些问题能帮你反思自己的 AI 使用情况——这也是这些交流中最棒的部分之一。 再次感谢 David,你的回答非常周全且详尽。祝你的游戏开发项目和那些游戏开发马拉松一切顺利! 保重!
29:05-29:06 - David: Thank you. - 谢谢。
29:07-29:09 - Researcher: You're welcome! Have a great rest of your day! 👋 - 不客气!祝你今天余下的时间过得愉快!👋