AI付费用户态度、决策与价值认知研究
21岁女性,白人,$100,000 - $149,999。 使用:ChatGPT, Gemini, Midjourney, DALL-E。 特征:考虑取消,免费版够用。 "I have the app on my phone, and I feel more familiar with ChatGPT and I and I also pay for ChatGPT P..."
Participant: Chloe
受访者: Chloe
Gender: Woman
性别: 女性
Age: 21
年龄: 21岁
Location: Athens, Georgia, United States
所在地: 美国佐治亚州雅典市
Household Income: $100,000 - $149,999
家庭收入: $100,000 - $149,999
Level of Education: Some college
教育程度: 大学在读
Ethnicity: White
种族: 白人
Children: No children
子女情况: 无子女
00:02-00:25 - Researcher: Hey there! I'm Trooly, and I'm really glad you could join me today. This interview will take about 60 minutes, and we'll be exploring your experiences and thoughts around AI tools you've used or paid for. Before we get started, could you please give me a brief self-introduction? I'd love to get to know you a bit better. For example, you could tell me your age, occupation, and hobbies — or anything else you think would help me understand you better. - 嘿,你好!我是 Trooly,非常高兴你今天能加入我的访谈。这次访谈大约需要 60 分钟,我们将探讨你使用过或付费购买过的 AI 工具的相关经历和想法。 在开始之前,你能简单做个自我介绍吗?我想更好地了解你。例如,你可以告诉我你的年龄、职业和爱好,或者任何你认为能帮助我更好了解你的信息。
00:27-00:35 - Chloe: My name is Chloe. And I'm twenty-one years old. And I'm a second year at the University of Georgia studying sociology. - 我叫 Chloe。我二十一岁了。我是佐治亚大学(UGA)社会学专业的大二学生。
00:38-00:59 - Researcher: Nice to meet you, Chloe! Sociology at UGA—that's great. So, thanks again for taking the time to chat with me today. The main purpose of our conversation is to understand your experiences with AI tools and how you use them. There are no right or wrong answers here—I'm just genuinely curious about your thoughts and experiences, so feel free to share whatever comes to mind. What AI tools have you been using lately? - 很高兴认识你,Chloe!在 UGA 读社会学——那太棒了。 那么,再次感谢你今天抽时间和我聊天。我们对话的主要目的是了解你使用 AI 工具的经验以及你如何使用它们。这里没有对错之分——我只是纯粹对你的想法和经验感到好奇,所以请畅所欲言。 你最近都在使用哪些 AI 工具?
01:04-01:08 - Chloe: I use ChatGPT and Google Gemini. - 我使用 ChatGPT 和 Google Gemini。
01:11-01:15 - Researcher: Got it. Between ChatGPT and Google Gemini, which one do you find yourself using more often? - 明白了。在 ChatGPT 和 Google Gemini 之间,你发现自己更频繁地使用哪一个?
01:17-01:19 - Chloe: ChatGPT, I use more. - ChatGPT,我用得更多。
01:21-01:24 - Researcher: What makes you reach for ChatGPT more than Gemini? - 是什么让你更倾向于选择 ChatGPT 而不是 Gemini?
01:25-01:40 - Chloe: I have the app on my phone, and I feel more familiar with ChatGPT and I and I also pay for ChatGPT Plus. - 我的手机上有这个应用程序,我觉得对 ChatGPT 更熟悉,而且我也订阅了 ChatGPT Plus。
01:42-01:47 - Researcher: You mentioned you pay for ChatGPT Plus. Walk me through what led you to decide to pay for it? - 你提到你订阅了 ChatGPT Plus。能跟我说说是什么促使你决定付费的吗?
01:53-01:55 - Chloe: I wanted to be able to upload photos to ChatGPT and have it generate photos. - 我希望能向 ChatGPT 上传照片,并让它生成照片。
01:58-02:06 - Researcher: Can you tell me about a specific time when you really needed those features—like uploading or generating photos—and that made you think, "okay, I need to upgrade"? - 你能告诉我一个具体的时刻吗?比如当你非常需要这些功能——像上传或生成照片——让你觉得,“好吧,我需要升级了”?
02:14-02:23 - Chloe: I was taking a practice quiz for school, and I wanted to be able to check my answers by taking a photo of it and uploading it to ChatGPT to tell me the answer. - 我当时正在做学校的练习测试,我想通过拍下照片并上传到 ChatGPT 来检查我的答案,让它告诉我答案。
02:25-02:28 - Researcher: How did that work out for you? Did it give you what you needed? - 效果如何?它提供了你所需要的吗?
02:30-02:30 - Chloe: Yes. - 是的。
02:33-02:35 - Researcher: And how much is ChatGPT Plus exactly? - ChatGPT Plus 到底是多少钱?
02:38-02:44 - Chloe: I believe it's twenty dollars a month. And I split it with a friend. - 我记得是一个月二十美元。我和一个朋友平摊。
02:46-02:51 - Researcher: Oh interesting, you split it with a friend. So you're each paying about ten dollars a month then? - 哦,有趣,你和朋友平摊。那你们每人每月大约支付十美元?
02:51-02:52 - Chloe: Yes. - 是的。
02:55-03:01 - Researcher: Tell me more about your sociology studies at UGA. What are you learning in your classes, and what does a typical day look like for you? - 再多跟我说说你在 UGA 的社会学学习吧。你在课堂上学什么,你典型的一天是什么样的?
03:05-03:17 - Chloe: I'm studying currently social theory and cultural sociology and demographic analysis. Two of those are online. So I spend a lot of time at my computer. - 我目前在学习社会理论、文化社会学和人口分析。其中两门课是网课。所以我很多时间都花在电脑前。
03:20-03:23 - Researcher: What kind of work are you doing on your computer for those online classes? - 在那些网课中,你在电脑上都做些什么工作?
03:25-03:33 - Chloe: I have to watch lectures online. I take quizzes online, and I do a lot of practice problems on the online textbook. - 我必须在线看讲座。我在网上参加测试,并且在电子教材上做大量的练习题。
03:37-03:43 - Researcher: You mentioned using ChatGPT for a practice quiz earlier. How often do you find yourself using it for schoolwork? - 你之前提到用 ChatGPT 做练习测试。你发现自己多久在学业中使用一次它?
03:45-03:47 - Chloe: Multiple times a day. - 一天很多次。
03:51-03:55 - Researcher: What are the different ways you use it throughout the day? Walk me through some examples. - 你在一天当中通过哪些不同的方式使用它?带我了解一些例子。
04:06-04:18 - Chloe: I use it a lot if I'm taking if I'm doing workbook questions to check the answers, or if I'm doing a quiz to check quiz answers, or if I have an assignment with a short answer response, I use ChatGPT to help me write that. - 如果我在做练习册题目,我会用它来检查答案,或者在做测试时检查测试答案,或者如果我有一个需要简答的作业,我会用 ChatGPT 帮我写。
04:20-04:27 - Researcher: When you use it to help write short answer responses, what does that process look like? Are you asking it to write the whole thing, or something else? - 当你用它来协助写简答题时,那个过程是什么样的?你是让它写完整的一段,还是别的?
04:39-04:44 - Chloe: Usually I usually copy the quest like, if I'm writing up, I'll use it for a paragraph. I'll copy the question into ChatGPT, then I will take the paragraph it gives me and rephrase it. - 通常我会复述题目,比如如果我要写一段话,我会把问题复制到 ChatGPT 里,然后我会把它给我的那段话拿来重新润色。
04:46-04:50 - Researcher: Why do you rephrase it instead of just using what ChatGPT gives you directly? - 为什么你要重新润色,而不是直接使用 ChatGPT 给你的内容?
04:51-04:58 - Chloe: So that I don't get caught using ChatGPT. And so it sounds more like me. - 这样我就不会因为使用 ChatGPT 被抓到。而且这样听起来更像我的语气。
05:01-05:10 - Researcher: Makes sense. Besides ChatGPT Plus at twenty dollars a month split with your friend, are you paying for any other AI tools—like image generators, writing assistants, or anything else? - 有道理。除了每月二十美元并与朋友平摊的 ChatGPT Plus,你还有为其他 AI 工具付费吗——比如图像生成器、写作助手或其他任何工具?
05:13-05:19 - Chloe: There's none that I pay for, but I do use ChatGPT for image generators as well. - 没有我付费的了,但我也会用 ChatGPT 作为图像生成器。
05:21-05:29 - Researcher: Got it, so ChatGPT Plus is the only AI tool you're currently paying for. If you don't mind sharing, what's your main source of income right now as a student? - 明白了,所以 ChatGPT Plus 是你目前唯一付费的 AI 工具。如果你不介意分享的话,作为学生,你现在的主要收入来源是什么?
05:32-05:39 - Chloe: My ChatGPT is the only AI tool I'm currently paying for, and my income is money from my parents. - ChatGPT 是我目前唯一付费的 AI 工具,我的收入是父母给的钱。
05:42-05:48 - Researcher: Do you have a sense of roughly how much you get from your parents each month, or is it more like they cover things as needed? - 你大概知道父母每个月给你多少钱吗,还是说他们更像是根据需要来覆盖支出?
05:49-05:53 - Chloe: They cover things as needed, and I have access to their credit card. - 他们根据需要覆盖支出,我有权使用他们的信用卡。
05:55-05:59 - Researcher: Do you use their credit card to pay for ChatGPT, or do you pay for that yourself? - 你是用他们的信用卡支付 ChatGPT 的费用,还是你自己付?
06:02-06:11 - Chloe: My friend uses her card to pay for it. And then I Venmo her the other half, which is my money. - 我朋友用她的卡付钱。然后我通过 Venmo 转给她另一半,那是我的钱。
06:13-06:20 - Researcher: So you're using your own money to Venmo your friend. Where does that money come from—do you have savings, or do your parents give you spending money? - 所以你是用自己的钱通过 Venmo 转账给朋友。那些钱是从哪里来的——你有存款,还是父母给你零花钱?
06:33-06:42 - Chloe: I'm using the money in my Venmo that comes from a job I had in high school or from anytime I did something in which people would Venmo me. Whether it's friends Venmoing me back or something or, like, babysitting. And I have money in my Venmo from that. - 我用的 Venmo 里的钱是我在高中打工赚的,或者是任何时候我做的别人会通过 Venmo 转钱给我的事情。无论是朋友还我的钱,还是像当保姆之类的。我 Venmo 里有那部分钱。
06:45-06:51 - Researcher: Do you run any social media accounts—either personal ones you're trying to grow, or maybe for a club or organization? - 你有经营任何社交媒体账号吗——无论是你想做大的个人账号,还是为某个社团或组织经营的?
06:55-07:05 - Chloe: I run a couple social media accounts for myself. And I helped run a social media account for a club. - 我为自己经营着几个社交媒体账号。我也帮忙为一个社团经营社交媒体账号。
07:07-07:11 - Researcher: Tell me about those. What platforms are they on, and what kind of content do you post? - 跟我说说那些账号。它们在什么平台上,你发布什么样的工作内容?
07:28-07:36 - Chloe: I have two personal Instagram accounts. One is just where I post photos of myself, and the other one is smaller, and it's where I post more silly photos. My club Instagram, we post about upcoming events for our club. - 我有两个个人 Instagram 账号。一个是发布我自己的照片,另一个比较小,在那儿我发布更多搞笑的照片。我社团的 Instagram,我们会发布社团即将举行的活动。
07:38-07:40 - Researcher: How many followers do you have on those accounts? - 这些账号你有多少粉丝?
07:53-07:58 - Chloe: On my main personal account I have seventeen hundred followers. On my smaller private account, I have about two hundred twenty followers. And on my club's Instagram account, we have about a hundred followers. - 我的主个人账号有 1700 个粉丝。在我较小的私密账号上,我有大约 220 个粉丝。在我们社团的 Instagram 账号上,我们有大约 100 个粉丝。
08:01-08:07 - Researcher: Have you ever used AI tools to help with any of your social media content—like for captions, images, or anything else? - 你有没有用过 AI 工具来协助处理社交媒体内容——比如配文、图片或其他东西?
08:23-08:27 - Chloe: I've used ChatGPT maybe once or twice for my club's Instagram. To help come up with a phrase for a graphic. For an event. - 我可能为社团的 Instagram 用过一两次 ChatGPT。为了帮一个活动的海报想一句口号。
08:30-08:34 - Researcher: What happened when you used it for the club graphics? Did it give you something useful? - 当你把它用于社团海报时发生了什么?它提供了有用的东西吗?
08:40-08:42 - Chloe: I don't think so. I don't know if we ended up using it. - 我不这么认为。我不确定我们最后有没有用它。
08:45-08:52 - Researcher: Recently, has there been any AI purchase or feature that you felt really satisfied with—something that made you think "this was worth it"? - 最近,有没有哪次 AI 相关的消费或功能让你感到非常满意——让你觉得“这钱花得值”?
08:57-09:02 - Chloe: I pay for Quizlet Plus, which I think is worth it. - 我付了 Quizlet Plus 的钱,我觉得很值。
09:04-09:10 - Researcher: Wait, you also pay for Quizlet Plus? Tell me about that—how much is it, and what AI features does it have? - 等等,你也付了 Quizlet Plus 的钱?跟我说说那个——多少钱,它有什么 AI 功能?
09:19-09:35 - Chloe: Quizlet Plus is about thirty seven dollars a year, and I've been paying for it for the last four years. It has features that allow me to use the flashcards practice multiple choice, and it helps me create flashcards. - Quizlet Plus 大约是每年三十七美元,过去四年我一直在付钱。它的功能让我可以使用抽认卡练习多选题,还能帮我制作抽认卡。
09:37-09:42 - Researcher: When you say it helps you create flashcards, is that an AI feature? How does that work? - 当你说它帮你制作抽认卡时,那是 AI 功能吗?它是怎么运作的?
09:49-09:54 - Chloe: I think it is an AI feature because I'll write in a concept, and it'll automatically write in a definition for me that I have the option of using. - 我认为是一个 AI 功能,因为我会写进一个概念,它会自动为我写下一个定义,我可以选择是否使用。
09:59-10:09 - Researcher: So between ChatGPT Plus and Quizlet Plus, you're spending about ten dollars a month plus thirty-seven dollars a year. Are there any other paid tools or subscriptions you're using that have AI features? - 所以在 ChatGPT Plus 和 Quizlet Plus 之间,你每月花费大约十美元,加上每年三十七美元。你还有使用其他具有 AI 功能的付费工具或订阅服务吗?
10:12-10:13 - Chloe: No. - 没有了。
10:16-10:22 - Researcher: Thinking about your AI spending—ChatGPT and Quizlet—have any of those purchases felt disappointing or not worth the money? - 回想一下你在 AI 方面的支出——ChatGPT 和 Quizlet——有没有哪笔消费让你觉得失望或不值这个钱?
10:28-10:31 - Chloe: I don't think Quizlet was worth the money just because I don't use it as much anymore. - 我觉得 Quizlet 不值那个钱了,只是因为我现在不怎么用它了。
10:33-10:36 - Researcher: What changed? Why aren't you using Quizlet as much now? - 发生了什么变化?为什么你现在不怎么用 Quizlet 了?
10:38-10:52 - Chloe: I used it more in high school. But now that I'm in college, I don't feel like the material I'm learning translates to flash cards as well, which is Quizlet's primary feature. - 我在高中时用得更多。但现在上了大学,我觉得我学习的材料不再那么适合转化成抽认卡了,而那是 Quizlet 的主要功能。
10:57-11:08 - Researcher: Looking back at the previous section, you mentioned in the next six months you think your AI spending will stay about the same or maybe decrease because you're not using Quizlet as much. Is that right, or do you see it changing? - 回顾前面的部分,你提到在接下来的六个月里,你认为你的 AI 支出将保持不变或可能会减少,因为你不再怎么使用 Quizlet 了。是这样吗,还是你觉得会有变化?
11:25-11:35 - Chloe: I think my AI spending will maybe decrease because I think I might stop paying for Quizlet. But I will continue to pay for ChatGPT. I might start paying for ChatGPT on my own and have my own account. - 我认为我的 AI 支出可能会减少,因为我想我可能会停止支付 Quizlet。但我会继续支付 ChatGPT。我可能会开始自己支付 ChatGPT 并拥有自己的账户。
11:38-11:43 - Researcher: What would make you want to get your own ChatGPT account instead of sharing with your friend? - 是什么让你想拥有自己的 ChatGPT 账户而不是和朋友共用?
11:46-11:52 - Chloe: My friend doesn't wanna pay for it anymore, so she might cancel it. But I still want it, so I would just buy my own. - 我朋友不想再付钱了,所以她可能会取消。但我还想要,所以我就会自己买一个。
11:56-12:03 - Researcher: Got it. Let's shift gears a bit—when it comes to AI tools for creating or editing content like images, audio, or video, which tools do you use? - 明白了。让我们换个话题——谈到用于创建或编辑图片、音频或视频内容的 AI 工具时,你会使用哪些工具?
12:07-12:12 - Chloe: I use ChatGPT to edit and create images. - 我使用 ChatGPT 来编辑和创建图像。
12:14-12:20 - Researcher: Walk me through the last two times you used ChatGPT to work with images. What did you ask it to do, and what were you trying to create? - 带我回顾一下你最后两次使用 ChatGPT 处理图像的情况。你让它做了什么,你当时想创造什么?
12:36-12:47 - Chloe: I want to make a mosaic art for my room next year, and I asked ChatGPT to come up with ideas of images I could make based off what I want it to include. I also used it to generate an image of my friends - 我想为我明年的卧室做一件马赛克艺术品,我让 ChatGPT 根据我想包含的内容,提出一些我可以制作的图像创意。我还用它生成了一张我朋友的照片。
12:49-12:55 - Researcher: Tell me more about the mosaic art—what did you want it to include, and what kind of ideas did ChatGPT give you? - 多跟我说说那个马赛克艺术——你想要它包含什么,ChatGPT 给了你什么样的想法?
12:56-13:09 - Chloe: I wanted a piece of art that had mosaic tiles and resembled either a cloud or a moon, and I wanted it to include a mirror. So I asked ChatGPT to help come up with concepts. - 我想要一件带有马赛克瓷砖的艺术品,看起来像云朵或月亮,并且我希望它包含一面镜子。所以我让 ChatGPT 帮我想一些概念。
13:11-13:15 - Researcher: What concepts did it suggest? Did any of them feel useful or inspiring? - 它建议了什么概念?有没有哪个让你觉得有用或有启发?
13:33-13:40 - Chloe: They did feel inspiring for the most part. It came up with one idea that was a big circle mirror with a crescent moon on the side, and it also came up with a square that was looked like stained glass starry night, which I really liked as well. - 大部分确实让我很有启发。它想出了一个主意,是一个大的圆镜,侧面有一个新月,它还想出了一个正方形,看起来像彩色玻璃风格的《星空》,我也非常喜欢那个。
13:42-13:46 - Researcher: And when you generated an image of your friends, what was that for? - 当你生成你朋友的照片时,那是为了什么?
13:52-13:57 - Chloe: We were coming up with funny scenarios, and I wanted a fake image of my friend in that scenario. - 我们在想一些搞笑的场景,我想拍一张我朋友在那个场景里的假照片。
13:58-13:59 - Researcher: What was the scenario? - 是什么场景?
14:01-14:12 - Chloe: We're trying to get him to quit vaping. So we asked to generate an image of him in the hospital to motivate him to not vape. - 我们正试着让他戒掉电子烟。所以我们要求生成一张他在医院里的照片,以此激励他不要抽电子烟。
14:14-14:18 - Researcher: Did it actually generate a realistic image of him, or how did that turn out? - 它真的生成了一张逼真的照片吗,还是结果怎么样?
14:18-14:21 - Chloe: No. It was not realistic. At all. - 不。一点也不写实。完全不像。
14:24-14:27 - Researcher: What made it unrealistic? Was it just off, or did it not look like him at all? - 是什么让它不真实?是画得不对,还是根本不像他?
14:29-14:33 - Chloe: It didn't look like him, and it looked off. It did not look like real life. - 它看起来不像他,而且看起来很假。它看起来不像是现实生活。
14:36-14:41 - Researcher: When did you first start using ChatGPT's image features? Do you remember where you heard about it? - 你最早是什么时候开始使用 ChatGPT 的图像功能的?你还记得是在哪里听说它的吗?
14:59-15:01 - Chloe: I first started using it probably in September or October. Because I like to upload images of my schoolwork. To chat, to have chat, check my answers, but regular ChatGPT only allows you to upload three images a day. - 我最早开始使用可能是在九月或十月。因为我喜欢上传我的学校作业照片。跟它聊天,让它检查我的答案,但普通版 ChatGPT 每天只允许上传三张图片。
15:03-15:11 - Researcher: So you upgraded to Plus mainly to upload more images for schoolwork. When did you start using it to actually generate images instead of just uploading them? - 所以你升级到 Plus 主要是为了上传更多的学业照片。你什么时候开始使用它来真正生成图像,而不仅仅是上传照片?
15:15-15:16 - Chloe: To generate images, I started using it in December. - 至于生成图像,我是从十二月开始使用的。
15:18-15:21 - Researcher: What made you try the image generation feature in December? - 是什么让你在十二月尝试了图像生成功能?
15:25-15:32 - Chloe: I wanted it to edit a photo I had of a doctor's note to change the date of it. - 我想让它编辑一张我有的医生诊断书照片,改一下上面的日期。
15:35-15:38 - Researcher: Did it work? Was it able to edit the date convincingly? - 成功了吗?它能令人信服地修改日期吗?
15:40-15:47 - Chloe: It did edit the date, but it looked wacky because it messed up the text around it. - 它确实改了日期,但看起来很怪异,因为它把周围的文字弄乱了。
15:50-15:59 - Researcher: So it sounds like the image generation hasn't been super reliable for you—the doctor's note looked wacky, your friend didn't look realistic. Are you still finding it useful despite that? - 所以听起来图像生成对你来说并不是非常可靠——诊断书看起来很怪,你朋友的照片看起来不真实。尽管如此,你还是觉得它有用吗?
16:01-16:17 - Chloe: I don't know if I would say I find it useful. But I find it to be a fun tool. For example, when I was using it to generate ideas for the artwork, But I'm not super reliant on it because I don't think it's very accurate. - 我不知道该不该说我觉得它有用。但我发现它是一个有趣的工具。例如,当我用它来生成艺术作品的创意时。但我并不非常依赖它,因为我认为它不是很准确。
16:20-16:28 - Researcher: When you think about the twenty dollars a month for ChatGPT Plus, how much of that value comes from the image features versus everything else you use it for? - 当你考虑到每月为 ChatGPT Plus 支付的二十美元时,你认为图像功能带来的价值占多少,而你使用的其他功能又占多少?
16:34-16:44 - Chloe: For being able to upload images, that's super important. It's my main reason for having it. For image generation. For generating images, that's very little value. - 对于能够上传图像这一点,那非常重要。这是我订阅它的主要原因。对于图像生成来说。生成图像的价值非常小。
16:47-16:53 - Researcher: So uploading images for schoolwork is the main thing. If it didn't have image generation at all, would you still pay - 所以上传学业照片是主要的事情。如果它完全没有图像生成功能,你还会付钱吗?
16:53-16:53 - Chloe: Correct. - 对。
16:55-17:04 - Researcher: Besides ChatGPT, are there any other tools you use for creating or editing images, audio, or video content? - 除了 ChatGPT,还有其他工具用于创建或编辑图像、音频或视频内容吗?
17:04-17:06 - Chloe: So - 那么
17:06-17:08 - Researcher:
- <等待回复>
17:17-17:18 - Chloe: No. - 没有。
17:20-17:25 - Researcher: Have you ever tried any other AI image or video tools, even just once or twice? - 你有没有试过其他的 AI 图像或视频工具,哪怕只是一两次?
17:32-17:40 - Chloe: I once tried an app. I don't remember what it's called. But you could upload a blurry image, and it used AI to make the image look less blurry. And I used it once. A couple of years ago. - 我曾经试过一个应用。我不记得叫什么了。但你可以上传一张模糊的照片,它会用 AI 让照片看起来没那么模糊。我就用过一次。几年前的事了。
17:42-17:46 - Researcher: Do you remember what made you try it, or what you were trying to fix? - 你记得是什么让你尝试它的,或者你想修复什么?
17:58-18:05 - Chloe: I looked up apps that could fix a blurry photo. It's because I had a picture of myself at camp that I wanted to post on Instagram. But it looked a little blurry on my phone. So I used the app to make it look more like a better quality photo. - 我搜索了可以修复模糊照片的应用。是因为我有一张自己在露营时的照片,想发到 Instagram 上。但我手机里看着有点模糊。所以我用那个应用让它看起来质量更好。
18:08-18:11 - Researcher: Did it work well enough that you posted the photo? - 效果好到让你发布了那张照片吗?
18:12-18:20 - Chloe: I did post the photo, but then I ended up deleting it because my friend told me it looked very fake. And I agreed. - 我确实发布了,但后来我把它删了,因为我朋友告诉我它看起来非常假。我也同意。
18:22-18:24 - Researcher: Did you pay for that app, or was it free? - 你为那个应用付钱了吗,还是它是免费的?
18:26-18:27 - Chloe: It was free. - 它是免费的。
18:30-18:36 - Researcher: Have you ever considered trying other AI image tools like Midjourney or DALL-E, or are you pretty set on just using ChatGPT? - 你有没有考虑过尝试其他的 AI 图像工具,比如 Midjourney 或 DALL-E,还是说你基本上就打算只用 ChatGPT?
18:42-18:44 - Chloe: I've never heard of those other tools, and I don't feel a need for them. - 我从来没听说过那些其他的工具,我也不觉得需要它们。
18:47-18:56 - Researcher: Makes sense. Let me ask you this—on a scale of 0 to 10, where 0 is not willing at all and 10 is extremely willing, how willing are you to keep paying for ChatGPT Plus in the future? - 有道理。让我问你这个——在 0 到 10 的等级上,0 是完全不愿意,10 是极其愿意,你未来继续为 ChatGPT Plus 付费的意愿有多高?
19:01-19:02 - Chloe: Four. - 4 分。
19:08-19:13 - Researcher: That's interesting—lower than I expected. Walk me through why you gave it a 4. - 很有意思——比我预期的要低。带我了解一下你为什么给 4 分。
19:13-19:25 - Chloe: Okay. If I'm still splitting it with a friend, I would say at an eight, I'm gonna keep it. But if I have to pay for it completely, like, the full twenty dollars, then it's - 好的。如果我还是和朋友平摊,我会给 8 分,我会继续订阅。但如果我必须完全自己付,比如,整整二十美元,那么就是
19:30-19:34 - Researcher: Then it's what? What would make the full twenty feel not worth it? - 那么会怎么样?是什么让全额二十美元感觉不值得?
19:46-19:52 - Chloe: That's just a lot more money to that's double the amount of money to be spending each month. And while I prefer ChatGPT Plus, there are free AI tools that I could use that will be suitable. - 那就是一大笔钱,每个月花的钱翻倍了。虽然我更喜欢 ChatGPT Plus,但也有我可以使用的免费 AI 工具,那些也够用了。
19:54-19:57 - Researcher: What free tools would you switch to if you had to pay the full twenty? - 如果你必须支付全额二十美元,你会转向哪些免费工具?
19:58-20:13 - Chloe: I could use the free version of chat GPT which is fine. I just would have to type in all the schoolwork that I send into it instead of uploading images. And I could also use Google Gemini. - 我可以用 ChatGPT 的免费版,那也可以。我只是必须手动输入我发给它的所有学业内容,而不是上传图片。我也可以用 Google Gemini。
20:16-20:25 - Researcher: So it sounds like the main thing you'd lose is the convenience of uploading images. If ChatGPT Plus cost ten dollars for just you—not splitting—would you pay that? - 所以听起来你主要损失的是上传图片的便利性。如果 ChatGPT Plus 对你个人而言是十美元——不平摊——你会付钱吗?
20:29-20:30 - Chloe: Yeah. - 会。
20:34-20:35 - Researcher: What if it was fifteen dollars? - 如果是十五美元呢?
20:37-20:38 - Chloe: No. - 不会。
20:40-20:44 - Researcher: So somewhere between ten and fifteen is your cutoff. What about twelve or thirteen dollars? - 所以你的底线在十到十五美元之间。那十二或十三美元呢?
20:48-20:49 - Chloe: Ten is the most I would spend per month. - 十美元是我每月最多愿意花的钱。
20:52-20:57 - Researcher: Got it. Now thinking about ChatGPT Plus overall—what's the thing you're most satisfied with about it? - 明白了。现在综合考虑 ChatGPT Plus——你对它最满意的一点是什么?
21:00-21:06 - Chloe: Being able to upload images so it gives me answers quicker than if I had to type them out. - 能够上传图像,这样它给我答案的速度比我必须打字出来的速度更快。
21:10-21:13 - Researcher: And what's the thing you're least satisfied with about the product? - 那么你对这个产品最不满意的一点是什么?
21:17-21:28 - Chloe: Sometimes it doesn't give me the correct answer. And sometimes if text or numbers on the document is small, it can't accurately read it. - 有时候它不给我正确答案。而且有时候如果文件上的文字或数字很小,它就无法准确读取。
21:31-21:35 - Researcher: How often does that happen—where it can't read the text or gives you wrong answers? - 这种情况发生的频率有多高——即它无法读取文字或给出错误答案?
21:40-21:44 - Chloe: Not often. Maybe one in every eleven times. - 不常发生。大概每十一次里有一次吧。
21:46-21:51 - Researcher: If you had a magic wand and could change one thing about ChatGPT Plus right now, what would you change? - 如果你有一根魔杖,现在可以改变 ChatGPT Plus 的一件事,你会改变什么?
22:01-22:16 - Chloe: I would make it so it's always correct. And can always show the calculations in the way that my professor teaches rather than in the way a computer calculates it. - 我会让它变得永远正确。并且能够总是按照我教授教的方式来展示计算过程,而不是按照计算机计算的方式。
22:18-22:23 - Researcher: Can you give me an example of when it calculated something differently than your professor would? - 你能给我举个例子吗?比如什么时候它的计算方式和你的教授不一样?
22:30-22:38 - Chloe: Sometimes it uses a more like, professional specific equation whereas my teacher just gave me a basic general equation. - 有时候它使用一种更专业的特定等式,而我的老师只给了我一个基础的通用等式。
22:40-22:48 - Researcher: On a scale of 1 to 5, where 1 is very unsatisfied and 5 is very satisfied, how satisfied are you with the quality of the content ChatGPT Plus generates for you? - 在 1 到 5 的等级上,1 是非常不满意,5 是非常满意,你对 ChatGPT Plus 为你生成的內容质量有多满意?
22:52-22:53 - Chloe: A four. - 4 分。
22:56-23:01 - Researcher: And on that same 1 to 5 scale, how unique do you think ChatGPT is compared to other similar AI tools? - 同样在 1 到 5 的等级上,你认为 ChatGPT 与其他类似的 AI 工具相比有多独特?
23:06-23:10 - Chloe: A two. - 2 分。
23:12-23:14 - Researcher: Why a two? What makes it feel not very unique? - 为什么是 2 分?是什么让它感觉不是很独特?
23:27-23:30 - Chloe: I think there's a lot of other AI platforms that can do what ChatGPT does. I think the reason I used ChatGPT is because it's the first AI I ever discovered. So it's just what I'm used to. - 我认为还有很多其他的 AI 平台可以做 ChatGPT 能做的事情。我觉得我使用 ChatGPT 的原因是因为它是我发现的第一个 AI。所以这只是我的习惯。
23:43-23:49 - Researcher: That makes sense. Last rating—on a 1 to 5 scale, how satisfied are you with the value for money of ChatGPT Plus? - 有道理。最后一个评分——在 1 到 5 的等级上,你对 ChatGPT Plus 的性价比有多满意?
23:55-23:57 - Chloe: Three or four. - 3 分或 4 分。
23:59-24:01 - Researcher: Three or four—which one feels more accurate? - 3 分或 4 分——哪一个感觉更准确?
24:06-24:06 - Chloe: Three. - 3 分。
24:09-24:19 - Researcher: Okay. So earlier you mentioned you tried that blurry photo app a couple years ago. Have you tried any other AI content tools—like for making videos, audio, or anything else—even if just - 好的。之前你提到你在几年前尝试过那个模糊照片应用。你还尝试过其他 AI 内容工具吗——比如做视频、音频或其他任何东西——即便只是
24:19-24:19 - Chloe: No. - 没有。
24:21-24:30 - Researcher: Got it. Let me shift gears a bit. When you're thinking about whether to pay for an AI tool in general, what are the main factors you consider? Walk me through what goes through your mind. - 明白了。让我换个话题。当你考虑总体上是否要为一款 AI 工具付费时,你考虑的主要因素有哪些?带我了解一下你的想法。
24:34-24:48 - Chloe: I think about if I could use a free platform that can do almost the same thing And I think about how much it will cost me in a year And I will think about how many times I think I'm gonna use it - 我会考虑我是否可以使用一个几乎能做同样事情的免费平台,我会考虑它一年会花掉我多少钱,我还会考虑我认为我会使用它的次数。
24:51-24:55 - Researcher: Those are three solid factors. Are there any other things that matter to you when deciding? - 这是三个很关键的因素。在决定时还有其他对你重要的事情吗?
25:11-25:12 - Chloe: No. - 没有。
25:15-25:23 - Researcher: Okay, so you've got: whether there's a free alternative, the yearly cost, and how often you'll use it. Of those three, which one matters most to you? - 好的,你考虑的是:是否有免费替代品、一年的成本,以及你使用的频率。在这三者中,哪一个对你最重要?
25:24-25:26 - Chloe: There's a free alternative. - 是否有免费替代品。
25:28-25:30 - Researcher: And which one matters least? - 哪一个最不重要?
25:34-25:36 - Chloe: How much it'll cost me in a year? - 一年的成本。
25:38-25:45 - Researcher: So the order from most to least important is: free alternative exists, how often you'll use it, then yearly cost. Is that right? - 所以从最重要到最不重要的排序是:存在免费替代品、使用频率,然后是年度成本。对吗?
25:48-25:48 - Chloe: Yes. - 是的。
25:50-25:56 - Researcher: Interesting that yearly cost is last. Why does frequency of use matter more to you than the total price? - 有意思,年度成本排在最后。为什么使用频率对你来说比总价更重要?
26:00-26:04 - Chloe: Because I'm willing to pay for it, if I find it to be something I'll use a lot. - 因为如果我觉得这东西我会经常用,我就愿意为它付钱。
26:06-26:11 - Researcher: That makes sense. Where do you usually hear about new AI products? How do they end up on your radar? - 有道理。你通常在哪里听说新的 AI 产品?它们是怎么引起你注意的?
26:12-26:14 - Chloe: I hear about it from my friends. - 我从朋友那里听说。
26:18-26:22 - Researcher: Are there any other places you discover AI tools, or is it mainly just friends? - 还有其他地方发现 AI 工具吗,还是主要就是朋友?
26:23-26:24 - Chloe: Just my friends. - 只有我朋友。
26:27-26:34 - Researcher: When your friends tell you about AI tools, what does that usually look like? Like, do they just mention it in passing, or show you something? - 当你的朋友告诉你 AI 工具时,那通常是什么样的情况?比如,他们只是随口一提,还是给你展示了什么?
27:13-27:14 - Chloe: They mention it. Right. Okay. - 他们提到它。对。好的。
27:17-27:19 - Researcher: Sorry, I didn't catch that—can you say that again? - 抱歉,我没听清——你能再说一遍吗?
27:24-27:30 - Chloe: They mentioned that they use it. And if it sounds like something I would wanna use, I'll ask them about it. - 他们提到他们在用。如果听起来像是我会想用的东西,我就问问他们。
27:33-27:39 - Researcher: Got it. Do you have a monthly budget in your head for how much you're willing to spend total on AI products and services? - 明白了。你脑子里有没有一个每月的预算,即你总共愿意在 AI 产品和服务上花多少钱?
27:44-27:45 - Chloe: I don't wanna spend more than ten dollars a month. - 我不想一个月花超过十美元。
27:47-27:51 - Researcher: So ten dollars total across all AI tools combined is your limit? - 所以所有 AI 工具加在一起,总共十美元是你的限额?
28:00-28:03 - Chloe: Correct. I will pay for, like, one AI platform, but since I'm paying for ChatGPT, I don't wanna pay for a different one. - 正确。我会为一个,比如,一个 AI 平台付钱,但既然我已经付了 ChatGPT 的钱,我就不想再为另一个付钱了。
28:08-28:34 - Researcher: So ChatGPT is your one AI platform, and that's your budget. That's clear. We're shifting gears now to talk more about your overall experience with the tools you use. You've already told me a lot about ChatGPT Plus—that the best part is uploading images for quick answers, and the worst is when it gives wrong answers or can't read small text. You also mentioned you'd want it to always be correct and show calculations the way your professor teaches. Is there anything else you wish ChatGPT Plus could do that it doesn't right now? - 所以 ChatGPT 是你唯一的 AI 平台,这就是你的预算。这很清楚。 我们现在换个话题,多谈谈你对所用工具的整体体验。你已经告诉了我很多关于 ChatGPT Plus 的事情——最好的一点是上传图像以获得快速答案,最差的一点是它给出错误答案或无法读取小字体。 你还提到你希望它总是准确的,并且能按照你的教授教的方式显示计算过程。关于 ChatGPT Plus,还有什么是你希望它能做但现在还做不到的吗?
28:34-28:34 - Chloe: No. - 没有了。
28:36-28:42 - Researcher: Okay. Now let's talk about Google Gemini, since you mentioned using that too. What do you like most about it? - 好的。现在让我们谈谈 Google Gemini,因为你也提到过使用它。你最喜欢它哪一点?
28:45-28:47 - Chloe: I like that it is fast. - 我喜欢它速度很快。
28:50-28:52 - Researcher: And what do you like least about Google Gemini? - 那你最不喜欢 Google Gemini 哪一点?
29:00-29:03 - Chloe: Sometimes it doesn't give me accurate answers. - 有时候它给我的答案不准确。
29:05-29:08 - Researcher: How often does that happen with Gemini compared to ChatGPT? - 与 ChatGPT 相比,Gemini 发生这种情况的频率如何?
29:14-29:16 - Chloe: Probably the same amount. - 大约是一样的频率。
29:18-29:24 - Researcher: If Google Gemini wanted you to pay for it, what would it need to add or improve for you to even consider paying? - 如果 Google Gemini 想让你付费,它需要增加或改进什么才能让你考虑付费?
29:29-29:32 - Chloe: I would not pay for it if I was already paying for ChatGPT. - 如果我已经付了 ChatGPT 的钱,我就不会为它付钱。
29:35-29:40 - Researcher: But imagine you weren't paying for ChatGPT—what would Gemini need to offer for you to pay for it instead? - 但假设你没有付 ChatGPT 的钱——Gemini 需要提供什么才能让你选择为它付钱?
29:57-30:02 - Chloe: If I felt like it was maybe easier to use and better quality than ChatGPT. - 如果我觉得它可能比 ChatGPT 更容易使用,质量更好。
30:05-30:08 - Researcher: What would "better quality" look like to you specifically? - 对你来说,“质量更好”具体是什么样子的?
30:16-30:17 - Chloe: I don't know. - 我不知道。
30:19-30:26 - Researcher: Fair enough. Let's do some ratings for Google Gemini. On a 1 to 5 scale, how satisfied are you with the quality of content Gemini generates? - 明白了。让我们给 Google Gemini 做些评分。在 1 到 5 的等级上,你对 Gemini 生成内容的质量有多满意?
30:29-30:30 - Chloe: Four - 4 分
30:33-30:37 - Researcher: How unique do you think Google Gemini is compared to other AI tools? 1 to 5. - 你认为 Google Gemini 与其他 AI 工具相比有多独特?1 到 5 分。
30:41-30:42 - Chloe: one - 1 分
30:43-30:44 - Researcher: Why a one? - 为什么是 1 分?
30:47-30:52 - Chloe: Because it does very similar things that ChatGPT does. - 因为它做的事情和 ChatGPT 非常相似。
30:54-30:59 - Researcher: And last one—how satisfied are you with the value for money of Google Gemini, keeping in mind it's free? - 最后一个——考虑到它是免费的,你对 Google Gemini 的性价比有多满意?
31:01-31:04 - Chloe: Very satisfied because I don't have to pay anything. - 非常满意,因为我不需要付任何钱。
31:07-31:08 - Researcher: So that's a five? - 所以是 5 分?
31:10-31:10 - Chloe: Correct. - 正确。
31:13-31:18 - Researcher: You mentioned earlier you also pay for Quizlet Plus, right? What do you like most about Quizlet Plus? - 你早些时候提到你也付了 Quizlet Plus 的钱,对吧?你最喜欢 Quizlet Plus 的哪一点?
31:20-31:31 - Chloe: I think I learn well by doing flashcards. And the free version of Quizlet doesn't allow you unlimited flash card usage. - 我觉得我通过做抽认卡学得很好。而 Quizlet 的免费版不允许你无限制使用抽认卡。
31:34-31:39 - Researcher: What do you mean by unlimited flashcard usage—like creating them or studying them? - 你说的无限制使用抽认卡是什么意思——是指制作它们还是学习它们?
31:42-31:45 - Chloe: Like to create them and then study them. - 比如制作它们,然后学习它们。
31:48-31:50 - Researcher: Got it. And what do you like least about Quizlet Plus? - 明白了。那么你最不喜欢 Quizlet Plus 哪一点?
32:02-32:08 - Chloe: Makes fake multiple choice questions that are too easy because the other answer choices are about different concepts. - 它生成的虚假多选题太简单了,因为其他的选项涉及的是完全不同的概念。
32:11-32:14 - Researcher: Can you give me an example of what that looks like? - 你能给我举个例子,说明那是什么样子的吗?
32:23-32:35 - Chloe: They'll ask what's the definition of economics. And then answer choices will be a definition of economics and then, like, supply and demand, - 比如它们会问经济学的定义是什么。然后选项里会有一个经济学的定义,接着是像供需关系之类的,
32:35-32:35 - Researcher: And - 还有呢
32:39-32:45 - Chloe: and like, time and money graph, like, stuff that's very clearly not a definition. - 还有像时间和金钱的图表之类的,就是那些很明显不是定义的东西。
32:46-32:52 - Researcher: So the wrong answers are too obviously wrong. Does that happen with all the AI-generated questions, or just some of them? - 所以错误答案错得太明显了。所有 AI 生成的问题都会这样,还是只有一部分是这样?
33:01-33:08 - Chloe: No. It only happens with Quizlet because the other answer choices are just the answers to different flash cards. So Quizlet isn't making up these other - 不。只有 Quizlet 会这样,因为其他的答案选项只是来自不同抽认卡的答案。所以 Quizlet 并没有去编造这些其他的
33:12-33:17 - Researcher: Ah, so it's just pulling from your other flashcards as distractors. That makes sense. You mentioned you're planning to stop paying for - 啊,所以它只是从你其他的抽认卡里提取内容作为干扰项。这就有道理了。你提到你计划很快停止付费订阅
33:17-33:18 - Chloe: Correct. - 没错。
33:23-33:37 - Researcher: Quizlet soon. Before we wrap up, I want to ask about your future plans with these tools. Thinking about ChatGPT Plus—over the next 6 months, how likely are you to keep paying for it? Give me a score from 0 to 10, where 0 is definitely canceling and 10 is definitely keeping it. - Quizlet。在我们结束之前,我想问问你未来对这些工具的使用计划。 考虑到 ChatGPT Plus——在接下来的 6 个月里,你继续付费的可能性有多大?请给我一个 0 到 10 的评分,0 分是绝对取消,10 分是绝对保留。
33:42-33:43 - Chloe: Five - 5分
33:45-33:46 - Researcher: Why a five? - 为什么是 5 分?
33:53-33:54 - Chloe: Because as of right now, I like using it, but I could live without it. - 因为就目前而言,我喜欢使用它,但没有它我也能过。
33:57-34:00 - Researcher: What would push that five higher—like to an eight or nine? - 什么会把这 5 分推得更高——比如到 8 分或 9 分?
34:05-34:16 - Chloe: If I wanted to ask ChatGPT questions that I can only use by uploading images and graphics, and I couldn't type stuff in. - 如果我想问 ChatGPT 一些只能通过上传图像和图表来提问的问题,而且我无法通过打字输入内容的时候。
34:19-34:24 - Researcher: So if you had more situations where you needed to upload images, you'd be more likely to keep it? - 所以如果你有更多需要上传图片的情况,你就更有可能保留它?
34:25-34:26 - Chloe: Correct. - 没错。
34:28-34:34 - Researcher: Now think about Google Gemini. Over the next 6 months, how likely are you to pay for it? Same scale, 0 to 10. - 现在想想 Google Gemini。在接下来的 6 个月里,你付费购买它的可能性有多大?同样的评分标准,0 到 10 分。
34:40-34:41 - Chloe: Zero. - 0分。
34:43-34:44 - Researcher: What's driving that zero? - 是什么导致了 0 分?
34:47-34:51 - Chloe: Because I use it for free, and I don't feel the need to upgrade. - 因为我用的是免费版,我觉得没必要升级。
34:54-34:57 - Researcher: Do you know anyone else who pays for AI tools or products? - 你还认识其他为 AI 工具或产品付费的人吗?
34:58-35:00 - Chloe: Yes. - 认识。
35:02-35:04 - Researcher: Who, and what do they use? - 谁,他们用的是什么?
35:05-35:12 - Chloe: I have my friends who I shared ChatGPT Plus with. And I have another friend who also pays for ChatGPT Plus. - 我有几个朋友和我合用 ChatGPT Plus。我还有另一个朋友也自己付钱买 ChatGPT Plus。
35:15-35:18 - Researcher: Have you talked with them about why they pay for it or how they use it? - 你和他们聊过他们为什么付费或者怎么使用它吗?
35:19-35:22 - Chloe: Yes. And they have the same reasons as me. - 聊过。他们的理由和我一样。
35:24-35:27 - Researcher: So uploading images for schoolwork mainly? - 所以主要是为了学业上传图片?
35:28-35:29 - Chloe: Yes. - 是的。
35:32-35:36 - Researcher: Does hearing about their experience influence how you think about paying for AI tools? - 听到他们的经历会影响你对为 AI 工具付费的看法吗?
35:42-35:44 - Chloe: Yes. They said it was useful, which influenced me to start splitting a membership with my friend. - 会。他们说这很有用,这促使我开始和朋友分摊会员费。
35:47-35:53 - Researcher: Looking ahead to the next year, do you think AI tools will become more important in your life, less important, or stay about the same? - 展望未来一年,你认为 AI 工具在你的生活中会变得更重要、不那么重要,还是保持差不多?
35:57-36:02 - Chloe: I think they'll become more important because more and more people are using AI. - 我认为它们会变得更重要,因为越来越多的人在使用 AI。
36:05-36:08 - Researcher: How would that affect how much you're willing to spend on AI tools? - 那会如何影响你愿意在 AI 工具上花费多少钱?
36:10-36:14 - Chloe: I think there will be an increased reliance on it. - 我认为对它的依赖会增加。
36:16-36:20 - Researcher: Does increased reliance mean you'd spend more money on it, or just use it more? - 依赖增加意味着你会花更多的钱在上面,还是仅仅用得更多?
36:28-36:32 - Chloe: I think if more people are reliant on it, then the free versions will degrade because they'll know that people are willing to spend money on it. - 我认为如果更多的人依赖它,那么免费版本就会降级,因为他们知道人们愿意花钱买它。
36:34-36:39 - Researcher: Interesting. So you think companies will make the free versions worse to push people toward paying? - 很有趣。所以你认为公司会故意把免费版做得更差,以此推动人们去付费?
36:41-36:42 - Chloe: Correct. - 没错。
36:45-36:51 - Researcher: If that happened, would you pay more than the $10 you're spending now, or would you look for alternatives? - 如果发生那种情况,你愿意支付比现在 10 美元更多的钱吗,还是会寻找替代方案?
36:59-37:00 - Chloe: I would try canceling and using it for free. And then adjust from there. - 我会尝试取消并使用免费版。然后根据情况再做调整。
37:03-37:08 - Researcher: Before we finish, is there anything else about paying for or using AI tools that you want to share? - 在我们结束之前,关于付费或使用 AI 工具,你还有什么想分享的吗?
37:10-37:11 - Chloe: No. - 没有了。
37:14-37:18 - Researcher: Thanks so much for all your insights today, Chloe. This has been really helpful! - 非常感谢你今天分享的这些见解,Chloe。这真的非常有帮助!
37:29-37:30 - Chloe: Thank you. - 谢谢。
37:32-37:35 - Researcher: You're welcome! Have a great rest of your day. - 不客气!祝你今天剩下的时间愉快。
37:37-37:41 - Chloe: How will I receive compensation for this study? - 我该如何领取这次研究的报酬?
37:43-37:57 - Researcher: That's a great question, but I don't have access to the compensation details. You should reach out to the research team or check any emails or instructions they sent you when you signed up for the study. They'll be able to tell you the process and timeline for receiving your compensation. - 这是一个很好的问题,但我没有权限查看报酬细节。你应该联系研究团队,或者查看你报名参加这项研究时他们发给你的任何电子邮件或说明。他们能够告诉你领取报酬的流程和时间表。
37:59-38:05 - Chloe: Okay. Thank you. Can I close out of this tab now and leave the interview? - 好的。谢谢。我现在可以关闭这个标签页并退出访谈了吗?
38:07-38:10 - Researcher: Yes, you can close the tab now. Thanks again for participating! - 是的,你现在可以关闭标签页了。再次感谢你的参与!